Entrepreneurship in the Practice 1 - PROXENTA (Creative Coconuts)

  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

Faculty of Commerce

International Business

Teaching results

To be able to apply the theoretical knowledge acquired in lower grades to solve practical tasks assigned by representatives of economic practice. To practice cognitive approach to solving problems and projects, to acquire work habits, to take responsibility for working in a team, to get to know the business environment, to learn how to work in a heterogeneous or interdisciplinary team.
Competence - to be able to take responsibility for working in a team, to be able to coordinate cooperation in a team, to be able to analyse a project, to develop a concept, to verify the results, to be able to argue and coordinate project tasks, to resolve conflicts in a team, to model business situations, to develop marketing concepts.
Skills - critical thinking, ability to work in a team and analyze a situation, acquire work habits, apply theoretical knowledge to practical activities, keep records, ability to self-reflect.

Indicative content

Entrepreneurship in Practice focuses on the comprehensive practical performance of the student, which is carried out in several forms, such as project-based learning in a selected club in the segment of international business, tourism or marketing and business management. Business in practice is also focused on specifically assigned project tasks to the practice, or another appropriate form chosen by the lecturer in coordination with a representative of the economic practice, including a visit to the workplace or workplaces of the practice partner.
PROXENTA - The content of the club will be to develop projects under the guidance of Proxenta experts, which will be focused on solving specific problems related to Branding - building a strong brand; content marketing; digital communication strategy and planning; Influence marketing and strategic collaboration; analytical tools and KPIs at Proxenta.

Support literature

1. KUCHTA, Martin. Digitálny marketing : marketingová komunikácia na internete. Recenzenti: Jakub Horváth, Peter Hacek. - 1. vydanie. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2022. - 184 s. ISBN 978-80-225-4974-5.
2. DANESHJO, Naqibullah. Manažérstvo inovácii. Košice: Vydavateľstvo Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
3. HANULÁKOVÁ, Eva – ČVIRIK, Marián. Marketingový manažment. Bratislava: Vydavateľstvo EKONÓN, 2021. 130 s. ISBN 978-80-225-4886-1.
4. KERZNER, H. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. Hoboken, New Jersey, 2022. 13th Edition. ISBN 978-1119805373.
5. KOTLER, P., KELLER, K., CHERNEV, A. Marketing Management. London: Pearson. Global Edition Paperback – International Edition, 2021. 608 pp. ISBN ‏.978-1292404813
6. DAŇO, Ferdinand – DRÁBIK, Peter – REHÁK, Róbert – VERNEROVÁ, Dominika. Distribúcia (Distribúcia v marketingu, Distribučný manažment). Bratislava: Vydavateľstvo Ekonóm, 2022. 328 s. ISBN 978-80-225-4962-2.
7. BAUMÖHL, Eduard a kol. Manažérske rozhodovanie v marketingu. Bratislava : Vydavateľstvo Ekonóm, 2023. 126 s. ISBN 978-80-225-5060-4.
8. ZUBAĽOVÁ, Ľubica – DRIENIKOVÁ, Kristína – PUŠKÁROVÁ, Paula. Ekonomika a obchodná politika rozvojových krajín. Praha: Leges, 2022. 188 s. ISBN 978-80-7502-605-7.
9. KITTOVÁ, Zuzana. The European Union as a Major Trading Player in the Global Economy. Handbook of Research on Social and Economic Development in the European Union. Herschley, USA: IGI Global, 2020. 45-68 s. ISBN 978-17-998-1188-6. ISSN 2327-5677.
10. KAŠŤÁKOVÁ, Elena - RUŽEKOVÁ, Viera. Medzinárodné obchodné operácie. Bratislava : Vydavateľstvo EKONÓM, 2019. 200 s. ISBN 978-80-225-4611-9.
11. PAVELKA, Ľubomír, RUŽEKOVÁ, Viera, ZUBAĽOVÁ, Ľubica. Inštitucionálna podpora financovania exportu a zahraničných investícií vo vybraných krajinách EÚ. Praha: Leges, 2021. 196 s. ISBN 978-80-7502-503-6.
12. FERENČÍKOVÁ, Soňa – ZÁBOJNÍK, Stanislav – PÁSZTOROVÁ, Janka – HLUŠKOVÁ, Tatiana – KRAJČÍK, Daniel. Stratégia medzinárodného podnikania. Bratislava: Vydavateľstvo EKONÓM, 2021. 327 s. ISBN 978-80-225-4898-4.
13. MICHÁLKOVÁ, A, et. al.: Economics of Tourism. Regional aspects. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 138 s. ISBN 978-80-7556-121-3.
14. NOVACKÁ, Ľudmila a kol. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín: Radim Bačuvčík - VeRBuM, 2020. 370 s. ISBN 978-80-88356-05-9.
15. MURA, Ladislav – BAŽÓ, Ladislav. Kontroling malých a stredných podnikateľských subjektov v službách a cestovnom ruchu. Bratislava: Vydavateľstvo Ekonóm. 2024.
16. KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Inovácie v cestovnom ruchu: prípadové štúdie. 1. vyd. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 119 s. ISBN 978-80-7556-117-6.
17. NOVACKÁ, Ľudmila. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín : Radim Bačuvčík - VeRBuM, 2020. 370 s. Dostupné na : https://of.euba.sk/www_write/files/veda-vyskum/publikacie/2021-1-19-novacka-sucasnost-cr.pdf

Syllabus

Individually by individual clubs, e.g.: - Assignment of a professional topic and its solution during the semester with the support of the coordinator of the economic practice. - Professional lectures and discussion of the topic. - Discussion of students with a top management representative from the practice. - Excursions and tours of the working premises of the practice partner. - Practical performance in tourism, international business and internal trade. - Ad hoc problem solving (assigned by the teacher or the economic practice representative). - Final presentations.

Requirements to complete the course

Working in team.
Work in a team.
Final presentation:
Assesment:
10 % partial presentations.
30 % processing of the term paper.
60 % final presentation and answering questions from the representatives of practice and faculty

Student workload

Number of credits: 4
Participation in seminars: 26 h
Processing of the semester project: 52 h
Preparation for seminars: 26 h

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 26.03.2025