European Cultural Heritage in Tourism (in English)
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 3
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
The students will be able to:
- apply theoretical knowledge of cultural heritage interpretation into practice
- use current professional knowledge systematically
- to suggest the most convenient forms and/or tools of cultural heritage interpretation based on training,
- evaluate benefits and impacts of cultural heritage in tourism
The course enables students to:
- improve their critical thinking when evaluating the current situation
- improve their soft skills (communication and presentation and/or interpretation skills)
The aim of the study of this seminar is to acquire the knowledge, competences, and skills necessary for their successful use for the creation and design of the most appropriate forms and / or tools for the interpretation of European Cultural Heritage in view of current demand.
Knowledge
The student will acquire comprehensive knowledge related to Cultural Heritage, mainly European Cultural Heritage. They will understand the importance and significance of the interpretation principles. They will acquire knowledge about the suitability of using specific methods of interpretation according to an adequate part of the cultural heritage.
Skills
The student will be able to synthesize and then apply theoretical knowledge related to the interpretation of European Cultural Heritage in practice. Based on the acquired knowledge, they will be able to systematically use current expertise and present they abilities, to design the most suitable forms and / or tools of cultural heritage interpretation, evaluate the benefits and impacts of cultural heritage on tourism and work in team.
Competences
The graduate of this course will be prepared for the competence to decide, prepare, and organize the application of European Cultural Heritage in the Tourism offer and determine the appropriate forms and methods of interpretation. The acquired competencies will allow the student to improve their critical thinking in assessing the current situation and the current tourism demand. They will improve soft skills (communication and presentation and / or interpreting skills).
Indicative content
Seminar European Cultural Heritage will guide the student through the basic theoretical background to the issue of cultural heritage with an emphasis on European cultural heritage. The student will distinguish the individual components of cultural heritage, its importance, and economic impacts on tourism. The course will also deal with the sustainability and functional mechanism of cultural heritage as well as the legislative framework and its protection. In a broader context, the course will deal with local attractions in selected countries, marketing of cultural heritage related to segmentation, interpretation of cultural heritage in terms of forms and tools (conventional / modern). The seminar will focus on explaining the forms and tools of interpretation in different types of cultural heritage: architecture, religion, art, museums, galleries, music, gastronomy, traditions.
Support literature
1. Guidelines : Interpretation of European Cultural Heritage in Tourism. Reviewers: Jiří Vaníček, Mario Plenković. 1st Edition. Praha : Oeconomica, 2020. 219 s. Dostupné na : https://oeconomica.vse.cz/wp-content/uploads/publication/20324/MIECAT-Guidlines-2020-Free-download.pdf ISBN 978-80-245-2392-7.
2. JAROLÍMKOVÁ, Liběna and MIECAT project team. Interpretation of European Cultural Heritage in Tourism. 1st Edition. Praha : Oeconomica, 2020. 219 s. Dostupné na : https://oeconomica.vse.cz/publikace/interpretation-of-european-cultural-heritage-in-tourism/
ISBN 978-80-245-2391-0
3. THORSTEN Ludwig The Interpretive Guide – Sharing Heritage with People. Germany : Bildungswerk interpretation. Werleshausen First edition, 2014. Dostupné na: https://www.interpret-europe.net/fileadmin/Documents/projects/HeriQ/the_interpretive_guide_2014_en.pdf
4. COLQUHOUN Fiona. Interpretation Handbook and Standard: Distilling the Essence.. New Zealand: Department of Conservation, 2005. Dostupné na: https://www.doc.govt.nz/globalassets/documents/about-doc/role/policies-and-plans/interpretation-handbook-complete.pdf
5. INTERPRET EUROPE. Engaging your visitors: Guidelines for achieving excellence in heritage interpretation. Witzenhausen: Interpret Europe. 2016. Dostupné na: https://www.interpret-europe.net/fileadmin/Documents/interpret_europe_engaging_your_visitors.pdf
6. INTERPRET EUROPE. Engaging citizens with Europe’s cultural heritage: How to make best use of the interpretive approach. Witzenhausen: Interpret Europe, 2017. Dostupné na : https://www.interpret-europe.net/fileadmin/Documents/publications/ie_engaging_citizens_with_europes_cultural_heritage_co.pdf
Syllabus
1. General Aspects of Cultural Heritage - characteristics - components of cultural heritage / attractions 2. Importance of Cultural Heritage in Tourism - current trends in tourism relating to cultural heritage - statistics - cultural heritage in the various tourism forms 3. Sustainability of Cultural Heritage. - impacts, soft vs. hard benefits of Cultural Heritage in tourism 4. Functional Mechanism of Cultural Heritage. European Legal Framework & Protection. 5. Cultural Heritage and local attractions in selected countries (country of project participants) 6. Marketing of Cultural Heritage with emphasis on segmentation - 8P - product, price, place, promotion, people, packaging, partnership, process 7. Segmentation – visitors / tourists 8. Marketing Communication & Interpretation. Importance and objectives of interpretation 9. Best practices of Interpretation - forms and/or tools of interpretation - conventional / modern CASE STUDIES dedicated to explaining the forms and/or tools of interpretation in different types of cultural heritage: 10. Tangible Cultural Heritage - Architecture - Religions 11. Intangible Cultural Heritage - Fine Arts - Museums 12. Intangible Cultural Heritage - Galleries - Music 13. Intangible Cultural Heritage - Local Traditions´ through excursions - Gastronomic Traditions
Requirements to complete the course
Active lecture/seminar 30 %
Exam:
Presentation and defence of project 70 %
Student workload
Total student workload: 104 hours. Of this:
Attendance at seminars 26 hours
Preparation of seminars 26 hours
Preparation of project 42 hours
Excursion on the topic of Traditions as a part European Cultural Heritage in practice tourism 10 hours
Language whose command is required to complete the course
English
Date of approval: 26.01.2024
Date of the latest change: 22.05.2022