Product Design (in English)
- Credits: 4
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 3
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
By completing the course, students gain knowledge about the importance of design for innovation and competitive advantage and about approaches to design management to better link marketing with design. They will get acquainted with the principles of product design, participatory design, inclusive design and the use of an interdisciplinary approach to product design based on the use of the principles of Design Thinking and the principles of gamification. They will gain knowledge about new approaches to product design, such as a design for circularity, based on the practical application of the game aimed at creating new business opportunities. They will be able to evaluate the societal benefits of product design as well as the benefits for the company and the customer.
Graduates of the course will be able to use an interdisciplinary approach to designing new products, use design software for non-designers to create marketing materials.
Upon successful completion of this course, students will acquire competencies that will enable them to work effectively in interdisciplinary teams in creating consumer-friendly and environmentally oriented products and create clear arguments and useful recommendations in creating product and packaging design from a marketing, environmental and societal perspective.
Indicative content
Introduction to the course Product design. Product and competitiveness. Historical development of design and its use in product innovation. Definition of basic concepts in design theory. Creative industry. Design management. Designers approach to designing new products Design Thinking. Creating new business opportunities in the conditions of circular economy using business game - gamification. Working with Canva design software for non-designers. Emotional content of the design. The relationship between product design and sustainability. Social entrepreneurship using design. Business environment design. Packaging design. Perspectives of using design as competitive advantage in business.
Support literature
1. Wilhide, E. 2016. Design: The Whole Story. London: Thames and Hudson Ltd.
2. Brown, T. 2019. Change by Design, Revised and Updated. New York: HarperCollins Publishers Inc.
3. Verganti, R. 2009. Design-Driven Innovation. Changing the Rules of Competition by Radicallly Innovating What Things Mean. Boston: Harvard Business Review Press
4. Ellen MacArthur Foundation Publishing. 2021 Circular Design for Fashion. Ellen MacArthur Foundation Publishing
Syllabus
1. Introduction to the course Product design. Use of design in business. Product and competitiveness. Decisive factors for the success of products on the market. 2. Historical development of design and its use in product innovation. Industrial design and its development stages. The nature of design-influenced innovations. 3. Definition of basic concepts in design theory. Design goals and functions. Means of expression. Product design evaluation. 4. The relationship between product design and sustainability. Environmental aspects of design. Ecodesign. Sustainable production. Creative industry. The relationship between creativity, design and innovation. 5. Designer approach to new product creation. Design Thinking, an interdisciplinary approach to creating new business opportunities. 6. Product design in circular economy. Designing products in circular economy - understanding circular business models. Creating business opportunities. Circular design. Gamification. 7. Emotional content of design. Product semantics. Elements and principles in design. 8. Working with Canva design software for non-designers. Creating marketing materials for a new product introduction. 9. Design management. Levels of design management. Degrees of maturity, success factors and benefits. 10. Social entrepreneurship using design. Inclusive design. Participatory design. 11. Protection of industrial property rights with a focus on design. 12. Packaging design. Elements of packaging design as a means of communication. Packaging design and sustainability. 13. Perspectives of using design as a competitive advantage in business.
Requirements to complete the course
30% continuous semester assessment
Combined exam:
40% semester project team presentation
30% individual written test
Student workload
Workload: 104 hours
Attendance at seminars: 26 hours
Preparation for seminars and visiting design events: 26 hours
Semester project preparation: 26 hours
Preparation for the exam: 26 hours
Language whose command is required to complete the course
Slovak, English
Date of approval: 06.03.2024
Date of the latest change: 22.05.2022