Marketing on Social Networks

Teaching results

Teaching results:
By completing the course, students gain an overview of the possibilities of using social networks for presence and communication marketing purposes of the company. The course defines social networks and identifies the most relevant ones for the Slovak market. It explains the key performance parameters of social networks, defines the content and performance approach to social networks and explains the position of social networks in the company's digital communication mix.
The graduate of the course acquires skills in strategic content planning for social networks, learns approaches and strategies in the promotion approaches in advertising information systems of selected social networks, is familiar with distribution options and content service across selected social networks and learns to work with analytical tools designed to automate the management of social networks.
The graduate of the course will acquire knowledge and practical skills, thanks to which he can apply in a wide range of companies that directly use social networks or come into contact with them in their business activities. The student can find employment in marketing agencies, companies or media that have their portfolio diversified also in the digital environment.