Vyučujúci

Zaradený v študijných programoch

Výsledky vzdelávania

Knowledge:
• Comprehensive understanding of market mechanisms of pricing, including supply, demand, costs, and regulatory policies in the energy sector.
• In-depth knowledge of price elasticity and its impact on energy companies’ pricing strategies.
• Understanding the impact of regulatory frameworks, emission quotas, and subsidies on energy market prices.
Competence:
• Ability to critically analyze price structures and market trends in the energy sector and apply these analyses in formulating economic strategies.
• Formulate recommendations for energy companies based on thorough analysis of costs, regulatory frameworks, and market conditions.
• Propose innovative solutions to enhance the competitiveness and sustainability of energy companies in line with regulatory and technological trends.
Skill:
• Ability to model costs and predict prices in various market structures, including simulations of market changes and their impact on energy price equilibrium.
• Analyze regulatory impacts on energy markets and evaluate their effects on pricing.
• Design and implement pricing strategies that account for market conditions and company costs.

Stručná osnova predmetu

Thematic definition of lectures:
1. Introduction to Pricing Strategies in Energy
2. Costs in Energy and Their Impact on Price Decision-Making
3. Supply, Demand, and Pricing in Competitive Markets
4. Market Structures: Competition, Oligopoly, and Monopoly in Energy
5. Price Differentiation in the Energy Sector
6. Pricing in Nuclear Energy: Economic and Regulatory Factors
7. Decommissioning of Nuclear Power Plants: Economic Impacts, Reserve Formation, and Strategic Decisions
8. Economics of Renewable Energy Sources
9. Demand for Energy and Consumer Price Sensitivity
10. Prices of Oil, Gas, and Uranium in Global Markets
11. Emission Costs and Their Impact on Prices
12. Technological Innovations and Energy Prices
13. Energy Price Outlook: Market Trends and the Future
Thematic definition of exercises:
1. Case Study Analysis of Pricing Strategies
2. Cost Calculation and Profitability Analysis in Energy
3. Simulation of Supply, Demand, and Market Equilibrium
4. Analysis of Oligopolistic and Monopolistic Behavior in Markets
5. Price Differentiation and Impact Modeling
6. Economic Modeling of Nuclear Energy Prices
7. Economic Modeling of Nuclear Plant Decommissioning Costs and Reserve Formation
8. Pricing of Renewable Energy Sources
9. Elasticity of Energy Demand and Consumer Price Sensitivity
10. Modeling Prices of Oil, Gas, and Uranium in Global Markets
11. External Factors and Emission Quotas
12. Technological Innovations and Their Impact on Energy Prices
13. Forecasting Future Energy Prices: Market Trends

Odporúčaná literatúra

Basic literature:
1. Nagle, T. T., Hogan, J. E., & Zale, J. (2016). The strategy and tactics of pricing: A guide to growing more profitably (6th ed.). Routledge. ISBN: 978-1138737505
2. Pindyck, R. S., & Rubinfeld, D. L. (2018). Microeconomics (9th ed.). Pearson. ISBN: 978-0134184241
3. Wooldridge, J. M. (2020). Introductory econometrics: A modern approach (7th ed.). Cengage Learning. ISBN: 978-1337558860
Supplementary literature:
4. Baldwin, R., Cave, M., & Lodge, M. (2012). Understanding Regulation: Theory, Strategy, and Practice (2nd ed.). Oxford University Press. ISBN: 978-0199576081
5. Wagner, G., & Weitzman, M. L. (2015). Climate shock: The economic consequences of a hotter planet. Princeton University Press. ISBN: 978-0691159478
6. Ekanayake, J., Jenkins, N., Liyanage, K., Wu, J., & Yokoyama, A. (2012). Smart grid: Technology and applications. Wiley. DOI: [10.1002/9781119969095]
7. Sioshansi, F. P. (2013). Energy efficiency: Towards the end of demand growth. Academic Press. ISBN: 978-0123978790
8. International Energy Agency. (2021). World energy outlook 2021. International Energy Agency. URL: https://www.iea.org/reports/world-energy-outlook-2021

Sylabus predmetu

Thematic Outline of Lectures: 1. Introduction to Pricing Strategies in Energy Overview of basic pricing concepts in the energy sector. Discussion of the importance of prices for the functioning of the energy market, including key factors such as demand, supply, and the competitive environment that influence price decisions. 2. Costs in Energy and Their Impact on Price Decision-Making Analysis of cost structures in energy companies. Discussion of the differences between fixed and variable costs, capital investments in infrastructure, and their long-term impact on pricing in the sector. 3. Supply, Demand, and Pricing in Competitive Markets Analysis of supply and demand models in energy markets, including the concept of equilibrium price. Study of supply and demand elasticity, its impact on energy prices, and market responses to external shocks. 4. Market Structures: Competition, Oligopoly, and Monopoly in Energy Analysis of company behavior in different market structures (perfect competition, oligopoly, monopoly). Discussion of the impact of market concentration on pricing and consumer prices. The influence of cartels and regulators. 5. Price Differentiation in the Energy Sector Focus on pricing strategies where companies adjust prices for different consumer groups. Overview of how price differentiation can be implemented and its impact on demand and market efficiency. 6. Pricing in Nuclear Energy: Economic and Regulatory Factors Analysis of costs and pricing in nuclear energy. Discussion of the high capital intensity of building nuclear power plants, long-term operational costs, decommissioning, and the impact of regulatory frameworks on the final price of electricity. 7. Decommissioning of Nuclear Power Plants: Economic Impacts, Reserve Formation, and Strategic Decisions Focus on the process of decommissioning nuclear power plants, its economic aspects, and strategic decisions related to the cessation of operations. Introduction to the legal and regulatory requirements for reserve formation for decommissioning and long-term waste management. Environmental and financial impacts of decommissioning and potential risks for public finances. 8. Economics of Renewable Energy Sources Analysis of the pricing of renewable energy sources, such as solar and wind energy. The impact of government subsidies, technological innovations, and market mechanisms on pricing. Discussion of the competitiveness of renewable energy compared to traditional sources. 9. Demand for Energy and Consumer Price Sensitivity Analysis of energy demand elasticity and its impact on company pricing strategies. Study of the factors that influence demand sensitivity to price changes, such as income groups, availability of substitute sources, and seasonal fluctuations. 10. Prices of Oil, Gas, and Uranium in Global Markets Discussion of factors affecting the prices of oil, gas, and uranium, including geopolitical risks, production capacities, and global demand. The connection between the prices of these commodities and other energy markets. Analysis of geopolitical factors causing price fluctuations and their impact on the energy sector and consumers. 11. Emission Costs and Their Impact on Prices Analysis of the impact of emission quotas and carbon taxes on energy costs and prices. Discussion of the effects of environmental policies on the competitiveness of energy companies. 12. Technological Innovations and Energy Prices Examination of the impact of new technologies, such as Advanced Metering Infrastructure (AMI), on pricing. Discussion of innovations in energy storage, distribution, and production, and their impact on market prices. 13. Energy Price Outlook: Market Trends and the Future Future trends in energy markets, including the potential for price forecasting based on current technological and political trends. Discussion of challenges related to decarbonization and energy security. Thematic Outline of Seminars: 1. Case Study Analysis of Pricing Strategies Case studies focused on different pricing strategies (dynamic pricing, fixed prices, price differentiation) used in the energy sector. The goal is to understand various approaches to pricing and their impacts on the market and consumers. 2. Cost Calculation and Profitability Analysis in Energy Simulation of fixed and variable cost calculations and profitability analysis of energy companies under various pricing scenarios. Students will calculate profitability based on production costs and selling prices. 3. Simulation of Supply, Demand, and Market Equilibrium Students simulate various scenarios in energy markets, analyzing changes in demand and supply due to external factors (such as seasonal fluctuations, geopolitical events), and observe how market equilibrium and prices change depending on different factors. 4. Analysis of Oligopolistic and Monopolistic Behavior in Markets Simulation of market conditions where energy companies operate in oligopolies or monopolies. The exercise focuses on understanding pricing behavior in highly concentrated markets. 5. Price Differentiation and Impact Modeling Students simulate scenarios where companies apply price differentiation. They calculate profitability and analyze the impact of price differentiation on different consumer groups. 6. Economic Modeling of Nuclear Energy Prices Students analyze the costs of nuclear energy, including construction, operation, maintenance, and decommissioning. They calculate nuclear energy prices under different regulatory policies and technological advancements. 7. Economic Modeling of Nuclear Plant Decommissioning Costs and Reserve Formation Simulation of the reserve formation process for nuclear plant decommissioning based on estimated costs and time until operation ceases. The case study includes quantitative analysis of costs associated with decommissioning, including infrastructure removal and nuclear waste management. Students will analyze various cost development scenarios, such as regulatory changes and technological advancements. The goal is to understand how reserve formation impacts the financial health of a company and long-term strategic planning. 8. Pricing of Renewable Energy Sources Simulation of costs and revenues from renewable energy sources. Students analyze how subsidies and market conditions influence energy prices from solar and wind power plants. 9. Elasticity of Energy Demand and Consumer Price Sensitivity Students calculate the price elasticity of demand for various types of energy. The seminar focuses on understanding consumer sensitivity to price changes and their reactions to different market conditions. 10. Modeling Prices of Oil, Gas, and Uranium in Global Markets Simulation of the impact of geopolitical events on the prices of oil, gas, and uranium. Modeling scenarios that show how changes in supply and demand affect global energy prices. 11. External Factors and Emission Quotas Simulation of emission quota prices and their impact on the energy market. Analysis of how emission quotas translate into energy prices for consumers. 12. Technological Innovations and Their Impact on Energy Prices The seminar focuses on simulating the impact of technological innovations on energy prices. Students analyze the effect of innovations on reducing costs and improving the efficiency of energy production and distribution. 13. Forecasting Future Energy Prices: Market Trends Using historical data to create predictions of future energy prices. Discussion on the impact of decarbonization, political changes, and technological advancements on energy prices.

Podmienky na absolvovanie predmetu

40% continuous assessment through work in seminars - condition 51%; 60% final combined exam consisting of written and oral parts - condition 51%

Pracovné zaťaženie študenta

156 hours total (26 hours of lectures, 26 hours of seminars, 26 hours of preparation for lectures, 26 hours of preparation for interim tests, and 52 hours of preparation for the final exam).

Jazyk, ktorého znalosť je potrebná na absolvovanie predmetu

Slovak

Dátum schválenia: 22.08.2025

Dátum poslednej zmeny: 27.12.2024

Dátum schválenia: 22.08.2025

Dátum poslednej zmeny: 27.12.2024