International Corporate Social Responsibility

Teaching results

Students will possess following abilities:
- understand the important role that corporate social responsibility plays in conditional application of the principles of sustainable development in creating a competitive advantage for companies at international level,
- identify the key socio-political-economic factors of the international macro-environment of companies, and the procedures by which companies should respond promptly and optimally to these changes in the intentions to apply socially responsible behaviour,
- to analyse the most important elements of the microenvironment of companies in the context of the application of socially responsible behaviour, as well as in solving ethical dilemmas and examining the position and behaviour of individual stakeholders with a broader perspective to analyse the relationships of stakeholders to the company and vice versa,
- understand the importance, correlation and relationships between the economic, social and environmental levels of corporate social responsibility and evaluate the level and depth of each level as well as their common strategy,
- to differentiate the approaches, elements and ways of application of socially - responsible behaviour of companies in terms of their diversity: focus of business activity, size, industry, as well as their international operation.
Students will obtain following skills:
- discuss the growing importance and importance of the application of moral and ethical principles in the formation of business strategies of companies,
- identify the most important characteristics and elements of the macro and micro environment, accept them when creating business strategies in the intentions of sustainable development,
- analyse and eruditely evaluate the importance of corporate social responsibility approaches and their optimal application in all phases of business activities in solving the business dilemma: profit, human-society, environment,
- understand the essence of the role of all stakeholders in the application of socially responsible behaviour and apply it to the communication and relationship activities of the company at all levels.
Students will gain following competences:
- in the sphere of macro and microenvironment, perform well-founded analyses of relevant variables, current, internationally recognized outputs, studies, materials and other databases and optimally respond to their influence in the creation and application of socially responsible behaviour of the company,
- develop strategic thinking in the context of current complex problems and challenges of sustainable development in the context of knowledge acquisition how to apply the leadership skills needed to address ethical and moral dilemmas in business management and skills to optimally respond to their impact in creating business strategy by accepting current conditions as well as taking into account all stakeholders,
- to objectively present, clearly communicate, argue and critically evaluate the acquired database of knowledge in optimal applications of creative changes in business strategy in international markets.