doc. Ing. Otília Zorkóciová, PhD.
Faculty: Faculty of Commerce
Department: Department of International Trade
Position: Associate Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Economics and Foreign Trade Management, 1978, College of Economics in Bratislava
Third degree of higher education
Study field and programme: Sectoral and Cross-Sectional Economies / Specialization Foreign Trade Economics, 1989, University of Economics in Bratislava
Associate professor
Study field and programme: Business and Marketing, 2002, University of Economics in Bratislava
Current and previous employment
Sales Representative, Export and Import of Handicrafts
Slovart Inc.
1978-1980
Director of the Foreign Exchange and Finance Department
Slovart Inc.
1980-1983
Independent Researcher - Department of External Economic Relations
Institute of Economics and Industrial Management at the Ministry of Industry of the Slovak Socialist Republic
1983-1987
Assistant Professor
College of Economics in Bratislava
1987-2002
Associate Professor
University of Economics in Bratislava
2002-
Development of pedagogical, professional, language, digital and other skills
Work with Digital Technology
University of Economics in Bratislava
2004
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 52
Diplomové (druhý stupeň): 404
Dizertačné (tretí stupeň): 20
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 13
Number of citations registered in the Web of Science or Scopus databases: 21
Number of invited lectures at the international, national level: 12
The most significant research/artistic/other outputs
ZORKÓCIOVÁ, Otília, KRAUSOVÁ, PÁSZTOROVÁ, Janka, ŠKORVAGOVÁ, Simona. Medzinárodný marketing. 1st edition,. Bratislava : EKONÓM publishing, 2016. 309, ISBN 978-80-225-4332-3, University Textbook.
ZORKÓCIOVÁ, Otília, ŠÁŠIKOVÁ, Mária: Aktuálne modifikácie medzinárodných marketingových stratégií firiem, 1st edition,. Bratislava EKONÓM publishing, 2016. online ,155 s., ISBN 978-80-225-4249-4.,Scientific Monograph
ZORKÓCIOVÁ, Otília, ŠIMOROVÁ, Lenka ,ŠÁŠIKOVÁ, Mária: Corporate identity as a strategic tool for companies to remain competitiveness in car industry during current financial and economic crisis. - Web of Science. In Journal of Applied Economics and Business Research. - Burnaby : Journal of Applied Economics and Business Research. ISSN 1927-033X, 2014, vol. 4, no. 1, pp. 3-22 online.
ZORKÓCIOVÁ, Otília, ĎURANOVÁ, Lucia, VANKOVÁ, Lucia: Start-ups as one of the current phenomena of enrerpreneurship and their significance for succesfull development in Slovakia. - Web of Science. In Central and Eastern Europe in the changing business environment. International scientific conference. Central and Eastern Europe in the changing business environment : proceedings : 15th international scientific conference : Prague, Czech Republic and Bratislava, Slovakia, 29th may 2015. - Bratislava EKONÓM publishing, 2015. ISBN 978-80-225-4085-8, s. 306-320.
ZORKÓCIOVÁ, Otília, ŠPROCHOVÁ, Lenka: Impact of the Financial and Economic Crisis on Modification of the Strategies in Building Corporate Image of the Car Industry Companies Operating in Slovakia. - Web of Science. In Application of knowledge in process of business dynamization in Central Europe. International scientific conference. Application of knowledge in process of business dynamization in Central Europe : the proceedings of the 5th international scientific conference on trade, international business and tourism : 16. - 17. october 2014, Mojmírovce, Slovak Republic. - Bratislava : EKONÓM publishing, 2014. ISBN 978-80-225-3994-4, pp. 530-541 CD-ROM.
The most significant research/artistic/other outputs over the last six years
ZORKÓCIOVÁ, Otília - PALUŠKOVÁ, Hana - KRAJČÍK DANIŠOVÁ, Sonia. Regression Analysis of the Relationship between Selected Variables of Economic Growth and Sustainable Development. - Web of Science. In AD ALTA : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2021. ISSN 2464-6733, 2021, vol. 11, no. 2, pp. 228-233 online.
ZORKÓCIOVÁ, Otília - ČIDEROVÁ, Denisa - SLUKA, Tatiana . Virtual Water Potential of Selected Commodities in Co-Operation of the Slovak Republic with Countries of the Western Balkans. - Web of Science. In AD ALTA : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2021. ISSN 2464-6733, 2021, vol. 11, no. 2, pp. 309-315 online.
ZORKÓCIOVÁ, Otília , ĎURANOVÁ, Lucia: Identification and analysis the possible factors obstructing a successful integration of Turkish migrants in Germany. - Scopus. In Journal of Applied Economic Sciences. - Craiova : Spiru Haret University. ISSN 2393-5162, 2017, vol. 12, no. 2, pp. 472-781 online.
ZORKÓCIOVÁ, Otília, SCHWEIGHOFER, Lenka: Evaluation of the Excellence of Companies in Europe by Applying the EFQM Model. Web of Science. In International Conference on European Integration 2018. International Conference. International Conference on European Integration 2018 : Proceedings of the 4th International Conference on European Integration 2018 : May 17 – 18, 2018 Ostrava, Czech Republic. - Ostrava : VŠB - Technical University of Ostrava, 2018. ISBN 978-80-248-4169-4. ISSN 2571-029X, p. 1637-1645 online.
ZORKÓCIOVÁ, Otília - PALUŠKOVÁ, Hana - NOGOVÁ, Kristína . The Growing Importance of Startups in the Competitive Environment of International Markets. In Organizational-Economic Mechanism of Management Innovative Development of Economic Entities : Collective Monograph in 3 Vol.. - Przeworsk : Wyższa Szkola Społeczno-Gospodarcza, 2019. ISBN 978-83-937354-6-4, pp. 49-73.
The most significant citations corresponding to the research/artistic/other outputs
Research project of the Ministry of Education, Science, Research and Sport of the Slovak Republic, KEGA 003EU-4/2022:Content innovation of subject International Marketing in context of acceptance latest trends in sustainable development and corporate social responsibility, as starting point for increasing their competitiveness in international business environment,Project leader Assoc. Prof. Otília Zorkóciová, PhD.
Research project of the Ministry of Education, Science, Research and Sport of the Slovak Republic, VEGA 1/0420/19, The significance of the EU and Western Balkans trade cooperation for further expansion of business entities,Project leader Assoc. Prof. Otília Zorkóciová, PhD.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Research project of the Ministry of Education, Science, Research and Sport of the Slovak Republic, KEGA 003EU-4/2022:Content innovation of subject International Marketing in context of acceptance latest trends in sustainable development and corporate social responsibility, as starting point for increasing their competitiveness in international business environment,Project leader Assoc. Prof. Otília Zorkóciová, PhD.
Research project of the Ministry of Education, Science, Research and Sport of the Slovak Republic, VEGA 1/0420/19, The significance of the EU and Western Balkans trade cooperation for further expansion of business entities,Project leader Assoc. Prof. Otília Zorkóciová, PhD.
Overview of organizational experience related to higher education and research/artistic/other activities
Member of Editorial Board of Scientific Journal of Faculty of Trade, University of Economics in Bratislava: Studia commercialia Bratislavensia
Faculty of Trade, University of Economics in Bratislava:
2008-2014
Member of Scientific Board of Faculty of Trade, University of Economics in Bratislava
Faculty of Trade, University of Economics in Bratislava:
2005-2019
Member of Scientific Board of Faculty of Applied Languages, University of Economics in Bratislava
Faculty of Applied Languages, University of Economics in Bratislava
2011 - 2019
Expert for the Development of Specialized E-learning Education of International Business, ESF-ITMS 13120120190
EuroPro Ltd.
2006-2007
External Expert for Assessment of PhD. Study Theses Submitted to Competition "We support Individuals"
INTENDA Foundation
2010
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
Lund University, Stora Algatan 4, Lund,Sweden
May-June 1992,
Study Visit