Author: Ing. Alena Donovalová, PhD.
Ing. Alena Donovalová, PhD.
Faculty: Faculty of Commerce
Department: Department of International Trade
Position: assistant Professor
Scientific-pedagogical characteristics of the person
Study field and programme: , 9/2008 – 8/2010, Faculty of Commerce, University of Economics in Bratislava
Current and previous employment
Katedra tovaroznalectva a kvality tovaru - odborný asistent
Ekonomická univerzita v Bratislave, Obchodná fakulta
8/2013 – 4/2023
External Public Procurement Officer
PS Agentúra s.r.o
2016 – 2017
Project Manager
AVE SK odpadové hospodárstvo s.r.o.
2009 – 2011
Development of pedagogical, professional, language, digital and other skills
Authorized Exporter
Financial Administration of the Slovak Republic
2024
Harmonized System, classification of goods, and general rules for classifying goods in the PPKN
Financial Administration of the Slovak Republic
2024
Origin of goods
Financial Administration of the Slovak Republic
2024
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 22
Diploma (second degree): 24
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 1
Number of citations registered in the Web of Science or Scopus databases: 19
The most significant research/artistic/other outputs
Comparison of Corporate Social Responsibility Performance of International Companies in Selected Sectors / AlenaDonovalová, Lucia Khúlová. - VEGA 1/0102/24, VEGA 1/0398/22.
In: Central and Eastern Europe in the Changing Business Environment [elektronický zdroj] : 25th International Joint Conference : Proceedings : 22 - 23 May 2025, Prague, Czech Republic - Bratislava, Slovakia / Compiled by: Lucia Uderianová, Martin Schmidt ; Reviewers: Issam Abdallah Kareem, Artem Artiukhov ... [et al.]. - Bratislava : Vydavate¾stvo EKONÓM, Bratislava University of Economics and Business, 2025. - ISBN 978-80-225-5225-7. -ISSN 2453-6113. - Pp. 78-86.
[DONOVALOVÁ, Alena (50%) - KHÚLOVÁ, Lucia (50%)]
The Impact of the Energy Label on Sustainable Consumer Buying Behavior / Ľubica Knošková, Alena Donovalová. - VEGA 1/0543/18.
In: Nauki o zarz¹dzaniu i jakoœci wobec wyzwañ zrównowa¿onego rozwoju = Management and Quality Studies Facing Challenges of Sustainable Development / Redakcja naukowa: Renata Salerno-Kochan ; Recenzenci: Wac³aw Adamczyk, Ryszard Cierpiszewski, Agnieszka Cholewa-Wójcik. - Radom : Sieæ Badawcza £ukasiewicz - Instytut Technologii Eksploatacji, 2019. - ISBN 978-83-7789-592-4. - S. 154-163.
[KNOŠKOVÁ, Ľubica (50%) - DONOVALOVÁ, Alena (50%)]
The Role of Artificial Intelligence in Supporting Healthy Lifestyle Trends in the Cosmetics Industry / Alena Donovalová,Lucia Khúlová. - VEGA 1/0398/22, VEGA 1/0254/25.
In: Významné aspekty udržatelného rozvoja IV. : a aktivít spojených s realizáciou projektu VEGA č.. 1/0398/22 "Stav a perspektívy vývoja trhu zdravých, šetrných k životnému prostrediu a uhlíkovo neutrálnych produktov na Slovensku a v Európskej únii." : zborník vedeckých prác z konferencie : 14.11.2025 / zborník zostavili: Malgorzata Agnieszka Jarossová, Peter Červenka ; recenzenti: Renata Brajer-Marczak, Lubica Knošková. - Bratislava : Vydavatelstvo EKONÓM, 2025. - ISBN 978-80-225-5262-2. - S. 42-48.
[DONOVALOVÁ, Alena (50%) - KHÚLOVÁ, Lucia (50%)]
Perception of Energy Labels in Selected Household Appliances / Ľubica Knošková, Alena Donovalová. - VEGA 1/0543/18.
In: Marketing and Market Facing Product and Technological Innovations : Monograph / Edited by Szymon Dziuba, Anna Cierniak-Emerych, Andrzej Bodak, Agata Pietroñ-Pyszczek ; Reviewers: Marek Roszak ... [et al.]. - Czêstochowa : Oficyna Wydawnicza Stowarzyszenia Mened¿erów Jakoœci i Produkcji, 2018. - ISBN 978-83-63978-75-4. - Pp. 41-72 [1,36 AH].
[KNOŠKOVÁ, Ľubica (50% 0,68) - DONOVALOVÁ, Alena (50% 0,68)]
The State of the Glass Industry in Slovakia / Alena Donovalová, Ivan Brezina ml. - VEGA 1/0543/18.
In: Desire. Design and Research in Business : Proceedings of the of the International Scientific Conference / Editors: Lubica Knošková, Malgorzata A. Jarossová ; Reviewers: Anna Cierniak-Emerych, Alena Donovalová, Szymon Dziuba. - Bratislava : Vydavatelstvo EKONÓM, 2020. - ISBN 978-80-225-4705-5. - S. 6-17 online.
[BREZINA, Ivan, ml. (50%) - DONOVALOVÁ, Alena (50%)
The most significant research/artistic/other outputs over the last six years
Comparison of Corporate Social Responsibility Performance of International Companies in Selected Sectors / AlenaDonovalová, Lucia Khúlová. - VEGA 1/0102/24, VEGA 1/0398/22.
In: Central and Eastern Europe in the Changing Business Environment [elektronický zdroj] : 25th International Joint Conference : Proceedings : 22 - 23 May 2025, Prague, Czech Republic - Bratislava, Slovakia / Compiled by: Lucia Uderianová, Martin Schmidt ; Reviewers: Issam Abdallah Kareem, Artem Artiukhov ... [et al.]. - Bratislava : Vydavate¾stvo EKONÓM, Bratislava University of Economics and Business, 2025. - ISBN 978-80-225-5225-7. -ISSN 2453-6113. - Pp. 78-86.
[DONOVALOVÁ, Alena (50%) - KHÚLOVÁ, Lucia (50%)]
The Role of Artificial Intelligence in Supporting Healthy Lifestyle Trends in the Cosmetics Industry / Alena Donovalová,Lucia Khúlová. - VEGA 1/0398/22, VEGA 1/0254/25.
In: Významné aspekty udržatelného rozvoja IV. : a aktivít spojených s realizáciou projektu VEGA č.. 1/0398/22 "Stav a perspektívy vývoja trhu zdravých, šetrných k životnému prostrediu a uhlíkovo neutrálnych produktov na Slovensku a v Európskej únii." : zborník vedeckých prác z konferencie : 14.11.2025 / zborník zostavili: Malgorzata Agnieszka Jarossová, Peter Červenka ; recenzenti: Renata Brajer-Marczak, Lubica Knošková. - Bratislava : Vydavatelstvo EKONÓM, 2025. - ISBN 978-80-225-5262-2. - S. 42-48.
[DONOVALOVÁ, Alena (50%) - KHÚLOVÁ, Lucia (50%)]
Environmentálne zodpovedné správanie medzinárodnej spoloènosti / Elena Kašáková, Alena Donovalová, IvanBrezina ml. - VEGA 1/0398/22.
In: Významné aspekty udržatelného rozvoja III. : zborník vedeckých statí / zborník zostavili: Malgorzata Agnieszka Jarossová, Peter Cervenka ; recenzenti: Renata Salerno-Kochan, Eva Pongrácz. - Bratislava : Vydavatelstvo EKONÓM, 2024. - ISBN 978-80-225-5170-0. - S. 42-49.
[KAŠÁKOVÁ, Elena (45%) - DONOVALOVÁ, Alena (45%) - BREZINA, Ivan, ml. (10%)]
Perception of Energy Labels in Selected Household Appliances / Ľubica Knošková, Alena Donovalová. - VEGA 1/0543/18.
In: Marketing and Market Facing Product and Technological Innovations : Monograph / Edited by Szymon Dziuba, Anna Cierniak-Emerych, Andrzej Bodak, Agata Pietroñ-Pyszczek ; Reviewers: Marek Roszak ... [et al.]. - Czêstochowa : Oficyna Wydawnicza Stowarzyszenia Mened¿erów Jakoœci i Produkcji, 2018. - ISBN 978-83-63978-75-4. - Pp. 41-72 [1,36 AH].
[KNOŠKOVÁ, Ľubica (50% 0,68) - DONOVALOVÁ, Alena (50% 0,68)]
The Impact of the Energy Label on Sustainable Consumer Buying Behavior / Ľubica Knošková, Alena Donovalová. - VEGA 1/0543/18.
In: Nauki o zarz¹dzaniu i jakoœci wobec wyzwañ zrównowa¿onego rozwoju = Management and Quality Studies Facing Challenges of Sustainable Development / Redakcja naukowa: Renata Salerno-Kochan ; Recenzenci: Wac³aw Adamczyk, Ryszard Cierpiszewski, Agnieszka Cholewa-Wójcik. - Radom : Sieæ Badawcza £ukasiewicz - Instytut Technologii Eksploatacji, 2019. - ISBN 978-83-7789-592-4. - S. 154-163.
[KNOŠKOVÁ, Ľubica (50%) - DONOVALOVÁ, Alena (50%)]
The most significant citations corresponding to the research/artistic/other outputs
Artificial Intelligence and FDI-invested Business Service Centers: Selected Macroeconomic and Corporate Aspects
Time : 2025 –2028
Projekt VEGA č.1/0254/25
The importance of product design in consumer decision-making and perspectives increasing the impact of design on the competitive position of firms operating in the Slovak Republic.
Time : 2018 –2022
Projekt VEGA č.1/0912/18
Evaluation of the integrated management system in the context of increasing the competitiveness of enterprises in the Slovak Republic.
Time 2016 –2018
Projekt VEGA č.1/0670/16
Participation in conducting (leading) the most important research projects or art projects over the last six years
Artificial Intelligence and FDI-invested Business Service Centers: Selected Macroeconomic and Corporate Aspects
Time : 2025 –2028
Projekt VEGA č.1/0254/25
The importance of product design in consumer decision-making and perspectives increasing the impact of design on the competitive position of firms operating in the Slovak Republic.
Time : 2018 –2022
Projekt VEGA č.1/0912/18
Evaluation of the integrated management system in the context of increasing the competitiveness of enterprises in the Slovak Republic.
Time 2016 –2018
Projekt VEGA č.1/0670/16
Overview of organizational experience related to higher education and research/artistic/other activities
Member of the organizing committee of the 11th annual international conference AIB - CEE 2025 on the topic "ADAPTING TO GLOBAL CHANGES: INTERNATIONAL BUSINESS STRATEGIES IN CEE COUNTRIES AND BEYOND".
Academy of International Business - Chapter Central and Eastern Europe
01.01.2025- 26.09.2025
Coordinator of meetings between students and experts
Cirkular Slovakia
01.02.2025 - 30.05.2025