International Business – Case Studies
- Credits: 3
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Students will possess following abilities:
- Introduction to the method of the case study,
- understanding the key trends of internationalization and globalization of the business environment
and the principles of operation of international business on practical examples from the real world
Students will obtain following skills:
- the ability to apply the acquired knowledge and apply best practices in solving specific problems
from international busines
- assess specific situations, identify opportunities in foreign markets and respond effectively
Students will gain following competences:
- critical analytical thinking in the field of macroeconomic as well as microeconomic problems
- critical evaluation of the arguments for and against the implementation of a measure or decision
operating in the context of solving problems of international business,
- the ability to generate student's own opinion in the context of sustainable development goals
(SDGs) and to defend it through team interaction.
Indicative content
- acquaint students with the methodology of case studies, their benefits and limitations, the need
for a critical thinking
- gain an overview of the spectrum of problematic aspects of real topics or company problems and
respond with their own, fact-based attitudes.
- to acquire the basics of interaction in analytical and decision-making processes in international
business
- to teach the student not automatically and randomly to find a single and correct result in a business
situation, but to teach the basics of the critical thinking process
Support literature
ZÁBOJNÍK, Stanislav, Denisa ČIDEROVÁ a Daniel KRAJČÍK. Competitiveness in
International Business. Praha: Wolters Kluwer ČR, 2020, [298 s.]. ISBN 978-80-7676-006-6.
HILL, Ch. International Business. Competing in the Global Marketplace. McGraw-Hill
Education Ltd. ISBN: 91805748121-29744088, 2020.
TJONG,Erick et al..2020.Digitalization and the Use of Technology in the Electricity Sector.
Online Doing Business Case Studies;no. 1 Washington, D.C. : World Bank Group. Dostupné na:
http://documents.worldbank.org/curated/en/585901592343461602/Digitalization-and-the-Use-of-
Technology-in-the-Electricity-Sector
KRUGMAN, R. Paul - OBSTFELD, Maurice - MELITZ, J. Marc. International trade: Theory
and policy. Pearson Education Limited, 2018.
Assorted case studies from case studies bank of the authors
Syllabus
1. Introduction to the course, methodology of case studies. Conditions and structure of the case studies being taught abroad 2. Case study: Effects of globalization. 3. Case study: Is the iPhone exported from China really Chinese? Importance of added value principle in exports. 4. Case study: Monetary dumping and the impact on firms' export performance 5. Case Study: Effectiveness of investment incentives (Samsung) 6. Case study: Telefonica's entry modes into foreign markets 7. Case study: Deregulation and liberalization of wholesale and retail trade in Indian market 8. Case study: Restrictions on foreign trade and their effect on domestic producers 9. Case study: Use of a game theory principles in economic policy and corporate strategy 10. Case Study: Morgan Stanley 11. Case study: Alibaba 12. Case Study: Nestlé in Central and Eastern Europe 13. Case study: Digitization and use of technologies in electrical engineering
Requirements to complete the course
20% - active participation in seminars;
20% - individual and team work (assignments)
60% - combined exam
Student workload
Total: study load 4 credits x 26 h =104 h
Attendance at seminars: 26 hours
Individual preparation for seminars and semestral work: 28 hours
Preparation for the final exam: 50 hours
Date of approval: 09.02.2023
Date of the latest change: 30.03.2023