Study Plan - Marketing and Trade Management
Study program: iMOMe_21 – Marketing and Trade Management
Faculty: Faculty of Commerce
Academic year: 2023/2024
Type of study: Single degree study
Form of study: part time
Languages of study: ENSK
Field of study: 8. – Economics and Management
Person responsible for the delivery, development and quality of the study programme:
Compulsory courses
Blok - Povinné predmety - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21244e/21 | Inovative Product Management | 8 | 24sP | Examination | 1 | winter | ||
| KMr OF/OOA21245e/21 | Brand Management | 5 | 24sP | Examination | 1 | winter | ||
| KMr OF/OOA21243e/21 | Marketing Management | 8 | 24sP | Examination | 1 | winter | ||
| KMr OF/OOA21246e/21 | Digital Marketing | 5 | 24sP | Examination | 1 | summer | ||
| KMr OF/OOA21247e/21 | Management in Distribution | 8 | 24sP | Examination | 1 | summer | ||
| KOP OF/OOE21063e/21 | Law in Marketing | 4 | 24sP | Examination | 1 | summer |
Blok - Povinné predmety - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21250e/21 | E-commerce | 4 | 24sP | Examination | 2 | winter | ||
| KMr OF/OOA21248e/21 | Financial and Price Decision Making in Trade | 4 | 24sP | Examination | 2 | winter | ||
| KMr OF/OOA21249e/21 | Managerial Decision Making in Marketing | 8 | 24sP | Examination | 2 | winter | ||
| KMr OF/OOA21251e/21 | Business Marketing | 5 | 24sP | Examination | 2 | summer | ||
| KMr OF/OOA21253e/21 | Quality Management | 5 | 24sP | Examination | 2 | summer |
Blok - Povinné predmety - 3. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21254e/21 | Category Management | 8 | 24sP | Examination | 3 | winter | ||
| KMr OF/OOA21255e/21 | Marketing Consulting and Outsourcing | 6 | 24sP | Examination | 3 | winter | ||
| KMr OF/OOA21256e/21 | Business in Practice 2 | 4 | 12sP | Examination | 3 | winter | ||
| D OF/OOZ21007e/21 | Seminar for the Final Thesis 1 | 2 | 12sC | Credits | 3 | winter | ||
| D OF/OOZ21008e/21 | Seminar for the Final Thesis 2 | 2 | 12sC | Credits | 3 | summer |
Compulsory elective courses
Blok - Povinne voliteľný predmet 1 - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21269e/21 | Project Management in Marketing | 12sP | Examination | 2 | summer |
Blok - Povinne voliteľný predmet 2 - 3. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21272e/21 | Human Resources Management | 4 | 12sP | Examination | 3 | summer | ||
| KMr OF/OOA21274e/21 | Marketing of Cities | 4 | 12sP | Examination | 3 | summer | ||
| KMr OF/OOA21276e/21 | Customer Relationship Management | 12sP | Examination | 3 | summer | |||
| KMr OF/OOA21275e/21 | Healthcare Marketing | 12sP | Examination | 3 | summer | |||
| KMr OF/OOA21273e/21 | Media Relations | 12sP | Examination | 3 | summer | |||
| KMr OF/OOA21271e/21 | Public relations | 12sP | Examination | 3 | summer |
Elective courses
Blok - Výberový predmet 2 - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21263e/21 | Suistainable Marketing | 4 | 12sP | Examination | 2 | summer |
State exams
Compulsory courses
Blok - ZP a štátna skúška
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| SS OF/I21MOM_044/22 | State Exam | 10 | State examination | 3 | ||||
| SS OF/OB21_ZP036/22 | Final Thesis and its Defense | 10 | Defence of the final thesis | 3 |
Compulsory elective courses
The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed
PP – profile subject