prof. Ing. Ferdinand Daňo, PhD.

Faculty: Faculty of Commerce

Department: Department of Marketing

Position: Professor

Hyperlink

ORCID iD

Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: Economics of internal Trade, 1983, University of Economics in Bratislava, Faculty of Commerce

Third degree of higher education

Study field and programme: Sectoral and cross-sectional economies, 1990, University of Economics in Bratislava, Faculty of Commerce

Associate professor

Study field and programme: Sectoral and cross-sectional economies, 1995, University of Economics in Bratislava, Faculty of Commerce

Professor

Study field and programme: Trade and Marketing, 2007, University of Economics in Bratislava, Faculty of Commerce

Current and previous employment

Professor
University of Economics in Bratislava, Faculty of Commerce
2007 -

Associate Professor
University of Economics in Bratislava, Faculty of Commerce
1995 - 2007

Assistent
University of Economics in Bratislava, Faculty of Commerce
1983 - 1995

Development of pedagogical, professional, language, digital and other skills

2-month language course
DAAD Bonn
1991

1-year study stay
Universität zu Köln
1991-1992

Overview of activities within the teaching career at the university

Number of defended theses

Bakalárske (prvý stupeň): -

Diplomové (druhý stupeň): 225

Dizertačné (tretí stupeň): 19

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 19

Number of citations registered in the Web of Science or Scopus databases: 65

Number of invited lectures at the international, national level: 2

The most significant research/artistic/other outputs

DAŇO, Ferdinand - LESÁKOVÁ, Dagmar. The Role of Environmental Stimuli in Shopping Evaluation and Responses. - Registrovaný: Web of Science. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2018. ISSN 0013-3035, 2018, roč. 66, č. 5, s. 465-478. MIKLOŠÍK, Andrej - HLAVATÝ, Ivan - ČERVENKA, Peter - DAŇO, Ferdinand. Google answer box keyword-related analysis a case study. - Registrovaný: Scopus. In European Journal of Science and Theology. - Iasi : Ecozone. ISSN 1842-8517, 2016, vol. 12, no. 5, pp. 185-194. MIKLOŠÍK, Andrej - DAŇO, Ferdinand. Search engine optimisation and google answer box. - Registrovaný: Web of Science. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie na Univerzite Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2016. ISSN 1338-130X, 2016, vol. 7, no. 1, pp. 82-91 online. HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KUKURA, Marek - HULA, Róbert. Marketing in Social Innovations Targeted At Healthcare. - Registrovaný: Web of Science. In Marketing and Management of Innovations. - Sumy : Sumy State University. ISSN 2218-4511, 2021, no. 3, pp. 90-107. HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KUKURA, Marek. Transition of Business Companies to Circular Economy in Slovakia. - Registrovaný: Web of Science. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2021, vol. 9, no. 1, pp. 204-220 online.

The most significant research/artistic/other outputs over the last six years

HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KUKURA, Marek. Transition of Business Companies to Circular Economy in Slovakia. - Registrovaný: Web of Science. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2021, vol. 9, no. 1, pp. 204-220 online. HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KUKURA, Marek - HULA, Róbert. Marketing in Social Innovations Targeted At Healthcare. - Registrovaný: Web of Science. In Marketing and Management of Innovations. - Sumy : Sumy State University. ISSN 2218-4511, 2021, no. 3, pp. 90-107. DAŇO, Ferdinand - LESÁKOVÁ, Dagmar. The Role of Environmental Stimuli in Shopping Evaluation and Responses. - Registrovaný: Web of Science. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2018. ISSN 0013-3035, 2018, roč. 66, č. 5, s. 465-478. MRUŠKOVIČOVÁ, Juliana - DAŇO, Ferdinand. Optimizing the number of stops within the logistic routes using the mathematical model. - Registrovaný: Web of Science. In AD ALTA : journal of interdisciplinary research. - Hradec Králové : MAGNANIMITAS, 2017. ISSN 2464-6733, 2017, vol. 7, no. 1, s. 113-115 online. DAŇO, Ferdinand - KHOURI, Samer - DRÁBIK, Peter - VERNEROVÁ, Dominika - KUKURA, Marek. Electromobility as a Part of Communally Beneficial Innovations in Transport and its Perception by Slovak Consumers. - Registrovaný: Web of Science, Registrovaný: Scopus. In Transformations in Business & Economics. - Vilnius : Vilnius university. ISSN 2538-872X, 2021, vol. 20, no. 3, pp. 132-150 online.

The most significant citations corresponding to the research/artistic/other outputs

Project N 734459 Electromobility in urban transport: a multi-dimensional innovation (socio-economic and environmental effects) (eMobilita); duration: 2017 - 2018; type of participation: member of research team

Horizont 2020 692413 EDGE - Environmental Diplomacy and Geopolitics; duration: 2016 - 2019; type of participation: member of research team"

VEGA 1/0046/20 Consumer attitude towards electromobility in the automotive market in the Slovak Republic; duration: 2020 - 2022; type of participation: research team leader

Electromobility has become a major focus in the automot. industry. The EC's interest in reducing the environ. burden of transport has led to the promotion of various forms of alternative propulsion in transport. Since 2016, the SR has pursued the requirements of the EC through a subsidy programme. However, this form of subsidy to support electromobility has been terminated in SR; the rest of the funds can be still used by municipalities to purchase electric vehicles. There is a lack of attitude of potential consumers towards the purchase and utilisation of electric vehicles, however, these attitudes are necessary for the real assessment of demand. This scientific project will focus on the attitude of consumers towards electromob.; its results and conclusions will benefit the praxis.

VEGA 1/0380/17 Economic efficiency of electromobility in logistics; duration: 2017 - 2019; type of participation: research team leader Electromobility (EM) is one of the key innovations in the area of logistics. Especially transport has been the most energy demanding area of logistics, which reflects significantly in the negative impact on the environment. EM represents currently an ideal alternative to traditional engines, which require fossil fuels. EM can be called a “green innovation” in combination with electric energy, which is generated from renewable resources. The decisions of companies to implement “green innovations” into practice are on one hand highly dependent on the economic difficulty of their acquirement and on the other hand, on the benefits gained by their use. The barriers to the implementation and expansion of electromobility can be eliminated only by a thorough economic model, which points out its visible advantages. The progress in the research and development of electromobility as well as in the necessarily related technologies, is constantly changing the conditions of the economic balance."

VEGA 1/0134/14 Support for innovation in distribution processes through the introduction of modern technologies and optimization of logistics activities with a focus on reducing the burden on the environment and increasing the quality of life ; duration: 2014 - 2016; type of participation: research team leader

Logistics and its technol. are fundamental to creating solutions for innovation in processes of goods and services distribution. The added value of innovation in this area creates pressure for their implementation. The actual logistics creates the negative externalities in the interaction with the environment and the quality of life. The situation of the quality of life and environmental protection increases the pressure on the development of advanced logistics technol. There is significant rise in new economic approaches, which evaluate economic performance through evaluation of the quality of life. The main objective of this project is the verification and support of benefits from such logistics technol., which will be in maintaining and improving performance by reducing the cost burdens (or keep it) and focus on reducing the burden on the environment and quality of life. Logistics technologies, methods and fields, which will be innovated in this direction, will have especially interdisciplinary character."

Participation in conducting (leading) the most important research projects or art projects over the last six years

Project N 734459 Electromobility in urban transport: a multi-dimensional innovation (socio-economic and environmental effects) (eMobilita); duration: 2017 - 2018; type of participation: member of research team

Horizont 2020 692413 EDGE - Environmental Diplomacy and Geopolitics; duration: 2016 - 2019; type of participation: member of research team"

VEGA 1/0046/20 Consumer attitude towards electromobility in the automotive market in the Slovak Republic; duration: 2020 - 2022; type of participation: research team leader

Electromobility has become a major focus in the automot. industry. The EC's interest in reducing the environ. burden of transport has led to the promotion of various forms of alternative propulsion in transport. Since 2016, the SR has pursued the requirements of the EC through a subsidy programme. However, this form of subsidy to support electromobility has been terminated in SR; the rest of the funds can be still used by municipalities to purchase electric vehicles. There is a lack of attitude of potential consumers towards the purchase and utilisation of electric vehicles, however, these attitudes are necessary for the real assessment of demand. This scientific project will focus on the attitude of consumers towards electromob.; its results and conclusions will benefit the praxis.

VEGA 1/0380/17 Economic efficiency of electromobility in logistics; duration: 2017 - 2019; type of participation: research team leader Electromobility (EM) is one of the key innovations in the area of logistics. Especially transport has been the most energy demanding area of logistics, which reflects significantly in the negative impact on the environment. EM represents currently an ideal alternative to traditional engines, which require fossil fuels. EM can be called a “green innovation” in combination with electric energy, which is generated from renewable resources. The decisions of companies to implement “green innovations” into practice are on one hand highly dependent on the economic difficulty of their acquirement and on the other hand, on the benefits gained by their use. The barriers to the implementation and expansion of electromobility can be eliminated only by a thorough economic model, which points out its visible advantages. The progress in the research and development of electromobility as well as in the necessarily related technologies, is constantly changing the conditions of the economic balance."

VEGA 1/0134/14 Support for innovation in distribution processes through the introduction of modern technologies and optimization of logistics activities with a focus on reducing the burden on the environment and increasing the quality of life ; duration: 2014 - 2016; type of participation: research team leader

Logistics and its technol. are fundamental to creating solutions for innovation in processes of goods and services distribution. The added value of innovation in this area creates pressure for their implementation. The actual logistics creates the negative externalities in the interaction with the environment and the quality of life. The situation of the quality of life and environmental protection increases the pressure on the development of advanced logistics technol. There is significant rise in new economic approaches, which evaluate economic performance through evaluation of the quality of life. The main objective of this project is the verification and support of benefits from such logistics technol., which will be in maintaining and improving performance by reducing the cost burdens (or keep it) and focus on reducing the burden on the environment and quality of life. Logistics technologies, methods and fields, which will be innovated in this direction, will have especially interdisciplinary character."

Overview of organizational experience related to higher education and research/artistic/other activities

Rector of the University of Economics in Bratislava
University of Economics in Bratislava
2015 - present

Vice-Rector for Education of the University of Economics in Bratislava
University of Economics in Bratislava
2007 - 2015

Dean of the Faculty of Commerce, University of Economics in Bratislava
Faculty of Commerce, University of Economics in Bratislava
2000 - 2007

Vice-Dean for Ecucation
Faculty of Commerce, University of Economics in Bratislava
1994 - 2000

Chairman of the commission in the study field Economic and management
University of Economics in Bratislava
2020 - present

Chairman of the Scientific Board of the University of Economics in Bratislava
University of Economics in Bratislava
2015 -

Member of the Scientific Board of the Matej Bel University in Banska Bystrica
Matej Bel University in Banska Bystrica
2015 -

Member of the Scientific Board of the University of Economics in Prague
University of Economics in Prague
2014 -

Member of the Scientific Board ot the Faculy of International Relations
Faculty of International Relations of the University of Economics in Prague
2002 -

Member of the Scientific Board of the Faculty of Economics and Management
Slovak University of Agriculture in Nitra
2003 - 2015; 2019 -

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

Trisakti University, Lattakia / Syria
13. 10. - 2021 - 23. 10. 2021,
Erasmus+
Kenyatta University, Nairobi / Kenya
5. 5. 2018 - 8. 5. 2018,
Erasmus+
Cape Peninsula University of Technology, Cape Town / South Africa
9. 5. 2018 - 13. 5. 2018,
Erasmus+
University of Koln, Koln am Rhein / Bundesrepublik Deutschland
1. 9. 1991 - 30. 6. 1992,
stáž DAAD
University of Tirana, Albania
22. 6. 2022 - 26. 6. 2022,
Erasmus+