doc. Ing. Peter Drábik, PhD., MSc.

Faculty: Faculty of Commerce

Department: Department of Marketing

Position: Associate Professor

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Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: Trade and Marketing, 2004, University of Economics in Bratislava, Faculty of Commerce

Third degree of higher education

Study field and programme: Sectoral and cross-sectional economies, 2009, University of Economics in Bratislava, Faculty of Commerce

Associate professor

Study field and programme: Trade and Marketing, 2021, University of Economics in Bratislava

Current and previous employment

Associate Professor
University of Economics in Bratislava, Faculty of Commerce, Department of Marketing
2021 - present

dean of faculty
University of Economics in Bratislava, Faculty of Commerce
2021 - present

Assistant Professor
University of Economics in Bratislava, Faculty of Commerce, Department of Marketing
2007 - 2021

executive manager
Media Group – BTS, s. r. o.,
2005 - 2009

independent analyst in the field of regional development and communication of self-government
M.E.S.A 10
2002 - 2003

Development of pedagogical, professional, language, digital and other skills

pedagogical study
Department of Pedagogy, Faculty of National Economy of the University of Economics in Bartislava
2012

Overview of activities within the teaching career at the university

Number of defended theses

Bakalárske (prvý stupeň): 37

Diplomové (druhý stupeň): 68

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 15

Number of citations registered in the Web of Science or Scopus databases: 34

Number of invited lectures at the international, national level: 1 - Vysoká škola ekonomická v Prahe

The most significant research/artistic/other outputs

ADM DAŇO, Ferdinand - KHOURI, Samer - DRÁBIK, Peter - VERNEROVÁ, Dominika - KUKURA, Marek. Electromobility as a Part of Communally Beneficial Innovations in Transport and its Perception by Slovak Consumers. - Registrovaný: Web of Science, Registrovaný: Scopus. In Transformations in Business & Economics. - Vilnius : Kaunas Faculty. ISSN 2538-872X, 2021, vol. 20, no. 3, pp. 132-150 online. VEGA 1/0046/20, VEGA 1/0797/20. ADM NAĎOVÁ KROŠLÁKOVÁ, Monika - KHOURI, Samer - ČVIRIK, Marián - TOMÁŠKOVÁ, Andrea - DRÁBIK, Peter - DERKAWI, Hamdi. The Business Environment of Family Enterprises in Slovakia Perception of External Barriers. - Registrovaný: Web of Science, Registrovaný: Scopus. In Polish Journal of Management Studies. - Czestochowa : Faculty of Management, Czestochowa University of Technology. ISSN 2081-7452, 2021, vol. 24, no. 2, pp. 321-335 online. ADM DAŇO, Ferdinand - DRÁBIK, Peter - HANULÁKOVÁ, Eva. Circular Business Models in Textiles and Apparel Sector in Slovakia. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2020, vol. 9, no. 1, pp. 1-19 online. VEGA 1/0380/17. ADD DRÁBIK, Peter - REHÁK, Róbert - VERNEROVÁ, Dominika - KUKURA, Marek. Rational Consumer in the Context of Environmental Protection. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 10, s. 1081-1104 online. VEGA 1/0046/20. ADN GAVUROVÁ, Beáta - KOVÁČ, Viliam - DRÁBIK, Peter - GOMORY, Marián. Exploration of Disparities in Environmental Activities of European Countries from Year 2006 to Year 2016. - Registrovaný: Scopus, Registrovaný: Web of Science. In Acta Montanistica Slovaca. - Košice : Technical University of Košice. ISSN 1335-1788, 2019, vol. 24, no. 4, pp. 376-390 online. VEGA 1/0797/20.

The most significant research/artistic/other outputs over the last six years

ADM DAŇO, Ferdinand - KHOURI, Samer - DRÁBIK, Peter - VERNEROVÁ, Dominika - KUKURA, Marek. Electromobility as a Part of Communally Beneficial Innovations in Transport and its Perception by Slovak Consumers. - Registrovaný: Web of Science, Registrovaný: Scopus. In Transformations in Business & Economics. - Vilnius : Kaunas Faculty. ISSN 2538-872X, 2021, vol. 20, no. 3, pp. 132-150 online. VEGA 1/0046/20, VEGA 1/0797/20. ADM NAĎOVÁ KROŠLÁKOVÁ, Monika - KHOURI, Samer - ČVIRIK, Marián - TOMÁŠKOVÁ, Andrea - DRÁBIK, Peter - DERKAWI, Hamdi. The Business Environment of Family Enterprises in Slovakia Perception of External Barriers. - Registrovaný: Web of Science, Registrovaný: Scopus. In Polish Journal of Management Studies. - Czestochowa : Faculty of Management, Czestochowa University of Technology. ISSN 2081-7452, 2021, vol. 24, no. 2, pp. 321-335 online. ADM DAŇO, Ferdinand - DRÁBIK, Peter - HANULÁKOVÁ, Eva. Circular Business Models in Textiles and Apparel Sector in Slovakia. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2020, vol. 9, no. 1, pp. 1-19 online. VEGA 1/0380/17. ADD DRÁBIK, Peter - REHÁK, Róbert - VERNEROVÁ, Dominika - KUKURA, Marek. Rational Consumer in the Context of Environmental Protection. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 10, s. 1081-1104 online. VEGA 1/0046/20. ADN GAVUROVÁ, Beáta - KOVÁČ, Viliam - DRÁBIK, Peter - GOMORY, Marián. Exploration of Disparities in Environmental Activities of European Countries from Year 2006 to Year 2016. - Registrovaný: Scopus, Registrovaný: Web of Science. In Acta Montanistica Slovaca. - Košice : Technical University of Košice. ISSN 1335-1788, 2019, vol. 24, no. 4, pp. 376-390 online. VEGA 1/0797/20.

The most significant citations corresponding to the research/artistic/other outputs

Horizont 2020 Project N 734459 Electromobility in urban transport: a multi-dimensional innovation (socio-economic and environmental effects) (eMobilita); duration: 2017 - 2018; type of participation: member of research team"

Horizont 2020 692413 EDGE - Environmental Diplomacy and Geopolitics; duration: 2016 - 2019; type of participation: member of research team"

N00092, HiTECH Cezhraničné HiTECH centrum; doba riešenia: 2011 - 2013 typ účasti: spoluriešiteľ N00092,ETC Projekt SK - AT hi-tech center in der grenzüberschreitenden Region ; duration: 2011 - 2013 type of participation: member of research team Development of the testbed concept to prepare the market entry for high-tech products and to validate marketing concepts: - Market research services for companies with high-tech products; - Preparation of marketing strategies for innovative high-tech products; - Support for start-up companies and innovative enterprises with a focus on high-tech products and technologies; - Specific market research tasks and business development for start-up companies and innovators; - Co-operation with partner-universities in the field of market research and marketing strategies.

KEGA 029EU-4/2022 . An innovative approach to the creation of responsive media formats for marketing communication of companies aimed at the Internet consumer in the digital media environment. duration: 2022-2023, type of participation: grant resiever

VEGA 1/0046/20 Consumer attitude towards electromobility in the automotive market in the Slovak Republic; duration: 2020 - 2022; type of participation: member of research team

Electromobility has become a major focus in the automot. industry. The EC's interest in reducing the environ. burden of transport has led to the promotion of various forms of alternative propulsion in transport. Since 2016, the SR has pursued the requirements of the EC through a subsidy programme. However, this form of subsidy to support electromobility has been terminated in SR; the rest of the funds can be still used by municipalities to purchase electric vehicles. There is a lack of attitude of potential consumers towards the purchase and utilisation of electric vehicles, however, these attitudes are necessary for the real assessment of demand. This scientific project will focus on the attitude of consumers towards electromob.; its results and conclusions will benefit the praxis.

Participation in conducting (leading) the most important research projects or art projects over the last six years

Horizont 2020 Project N 734459 Electromobility in urban transport: a multi-dimensional innovation (socio-economic and environmental effects) (eMobilita); duration: 2017 - 2018; type of participation: member of research team"

Horizont 2020 692413 EDGE - Environmental Diplomacy and Geopolitics; duration: 2016 - 2019; type of participation: member of research team"

N00092, HiTECH Cezhraničné HiTECH centrum; doba riešenia: 2011 - 2013 typ účasti: spoluriešiteľ N00092,ETC Projekt SK - AT hi-tech center in der grenzüberschreitenden Region ; duration: 2011 - 2013 type of participation: member of research team Development of the testbed concept to prepare the market entry for high-tech products and to validate marketing concepts: - Market research services for companies with high-tech products; - Preparation of marketing strategies for innovative high-tech products; - Support for start-up companies and innovative enterprises with a focus on high-tech products and technologies; - Specific market research tasks and business development for start-up companies and innovators; - Co-operation with partner-universities in the field of market research and marketing strategies.

KEGA 029EU-4/2022 . An innovative approach to the creation of responsive media formats for marketing communication of companies aimed at the Internet consumer in the digital media environment. duration: 2022-2023, type of participation: grant resiever

VEGA 1/0046/20 Consumer attitude towards electromobility in the automotive market in the Slovak Republic; duration: 2020 - 2022; type of participation: member of research team

Electromobility has become a major focus in the automot. industry. The EC's interest in reducing the environ. burden of transport has led to the promotion of various forms of alternative propulsion in transport. Since 2016, the SR has pursued the requirements of the EC through a subsidy programme. However, this form of subsidy to support electromobility has been terminated in SR; the rest of the funds can be still used by municipalities to purchase electric vehicles. There is a lack of attitude of potential consumers towards the purchase and utilisation of electric vehicles, however, these attitudes are necessary for the real assessment of demand. This scientific project will focus on the attitude of consumers towards electromob.; its results and conclusions will benefit the praxis.

Overview of organizational experience related to higher education and research/artistic/other activities

Vice-Dean for PR
Faculty of Commerce, University of Economics in Bratislava
2011 - 2019

Dean of the Faculty of Commerce, University of Economics in Bratislava
Faculty of Commerce, University of Economics in Bratislava
2019 - present

member of the Scientific Council
University of Economics in Bratislava
2019 - present

member of the Scientific Council
University of Economics in Prague, Faculty of International Relations
2019 - present

Chairman of the Scientific Council
University of Economics in Bratislava, Faculty of Commerce
2019 - present

member of the Scientific Council
University of Economics in Prague, Faculty of Business Administration
2022 - present

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

Kenyatta University, Nairobi / Kenya
5. 5. 2018 - 13. 5. 2018,
Erasmus+
Trisakti University, Lattakia / Syria
13. 10. - 2021 - 23.10. 2021,
Erasmus+
Cape Peninsula University of Technology, Cape Town / South Africa
9. 5. 2018 - 13. 5. 2018,
Erasmus+
Prague University of Economics and Business, Prague / Czech Republic
16.2.2015 - 19.2.2015,
Erasmus+
University of Tirana, Sheshi Nënë Tereza 4, Tiranë 1010, Albania
22.6.2022 - 26.6.2022,
Erasmus+