Retail Store Management

Teaching results

The aim of the course is to focus on the issue of retail unit operation. It provides comprehensive information on the classification of the retail network, specific areas related to the operation of retail operations and approximates the basic principles of the success of retail operations.
Knowledge: Upon successful completion of the course, students will know the legislative framework for the operation of retail units, gain knowledge that determines the successful use of marketing mix tools and their application to the retail unit.

Skills: The issue of retail operation is a set of interconnected activities, knowledge of which is the primary prerequisite for success in the market. By completing the course Business Operation of a Retail Unit, students will know the steps to successful establishment in the field of retail. By completing the course, they will deepen their skills in working with data, in interpersonal communication, collaboration using OKT, as well as the ability to address and receive criticism, skills to present and communicate the results of their findings.

Competences: Students will acquire the competencies of a corporate salesman fully oriented in the complex issues of retail. They enable them to creatively assess the basic context of the establishment of retail establishments and make decisions based on their knowledge. The goal is to achieve a high degree of independence and foresight in both known and unknown environments. Work proactively and responsibly as part of a work team. Application of innovative and creative thinking supported by professional presentation of the results of one's own study or practice