Theory of Trade and Services
- Credits: 6
- Ending: Examination
- Range: 2P + 2C
- Semester: summer
- Year: 1
- Faculty of Business Economics with seat in Košice
Teachers
Included in study programs
Teaching results
The aim of the course is to identify a set of knowledge about the roles of trade and services and their structure in the economic performance of the country. Use comparisons to show differences in the philosophy of approaches to trade and services.
Knowledge: Understand the issues of trade and services, their importance, development and implementation in specific conditions. Orient oneself in relevant theories and identify differences in approaches. Know the trends in trade and services.
Competence: Ability to specify the starting points and assumptions of individual theories, identify and apply abstractions related to individual theories at the business level, formulate conclusions based on benchmarking.
Skill: The student acquires the competencies necessary for the use of theories of business and services in the activities of business entities and is able to work creatively with information - search for it, select, analyze and synthesize, classify business activities and services. It can alternatively assess possible applications of trends in trade and services.
Indicative content
Lectures:
History of trade and services.
Theory of trade - content of the concept, functions of trade, division of trade, forms of trade.
Theory of concentration in business.
Institutional security of trade.
The place of trade and services in the national economy - macroeconomic functions of trade and services, trade structures of trade and services.
Theories of business - a basic overview of selected theories.
Theory of cooperation in trade, theory of concentration, Theory of spatial distribution of trade.
Indicators of the position of services in the economy. Service market segmentation.
Placement and differentiation of services, competitive differentiation within the placement of services.
Market services, determinants of market structure, non-market services, other non-market services.
Development tendencies in trade - prediction of trade development.
Development trends in services.
Critique of business theories.
Seminars:
Organization of work during the semester, conditions of continuous assessment.
Essays - history of trade and services.
Basic concepts in business - discussion, teamwork.
Wholesale, retail, store - discussion, teamwork
Control testing 1.
Pedagogical game - retail chains.
Customer-oriented service company - discussion, teamwork.
Indicators of the position of trade and services in the economy.
Quality of services - discussion, teamwork.
Control testing 2.
Development trends in business - examples, teamwork.
Development trends in services - examples.
Evaluation of the semester - discussion. Checking compliance with the conditions.
Support literature
Elementary literature
KRIST, W. (2021). Chapter 3 Trade Agreements and Economic Theory. In: Trade Policy in Crisis. Washington: Wilson center, 2021. Dostupné na
VIESTOVÁ, K. a kol. (2008). Teória obchodu. Bratislava: Ekonóm, 2008. ISBN 978-80-225-2505.
MICHALOVÁ, V. a kol. (2013). Služby v modernej ekonomike. Bratislava: Ekonóm 2013. ISBN 978-80-225-3767-4.
WIRTZ, J. – LOVELOCK, CH. (2016). Services marketing: People, technology, Strategy. New Jersey: World Scientific, 2016. ISBN 9781944659011.
Supplementary literature:
VIESTOVÁ, K., ŠTOFILOVÁ, J., DROZEN, F. 2003. Teória a prax vnútroobchodnej politiky. Bratislava: Ekonóm, 2003. ISBN 80-225-1639-2.
MICHALOVÁ, V.: Manažment a marketing služieb. Bratislava: Daniel Netri, 2006, ISBN 80-969567-1-X.
Syllabus
Lectures: History of trade and services. Theory of trade - content of the concept, functions of trade, division of trade, forms of trade. Theory of concentration in business. Institutional security of trade. The place of trade and services in the national economy - macroeconomic functions of trade and services, trade structures of trade and services. Theories of business - a basic overview of selected theories. Theory of cooperation in trade, theory of concentration, Theory of spatial distribution of trade. Indicators of the position of services in the economy. Service market segmentation. Placement and differentiation of services, competitive differentiation within the placement of services. Market services, determinants of market structure, non-market services, other non-market services. Development tendencies in trade - prediction of trade development. Development trends in services. Critique of business theories. Seminars: Organization of work during the semester, conditions of continuous assessment. Essays - history of trade and services. Basic concepts in business - discussion, teamwork. Wholesale, retail, store - discussion, teamwork Control testing 1. Pedagogical game - retail chains. Customer-oriented service company - discussion, teamwork. Indicators of the position of trade and services in the economy. Quality of services - discussion, teamwork. Control testing 2. Development trends in business - examples, teamwork. Development trends in services - examples. Evaluation of the semester - discussion. Checking compliance with the conditions.
Requirements to complete the course
assignments, continuous tests combined
exam
assignments - 25 %
continuous evaluation - 15 %
combined exam - 60 %
Student workload
participation in lectures = 26 hours
participation in seminars = 26 hours
self-study and assignments = 56 hrs.
preparation for continuous evaluation = 16 hours
preparation for the exam = 32 hours
Total = 156 hours
Language whose command is required to complete the course
Slovak
Date of approval: 13.02.2023
Date of the latest change: 02.07.2022