Marketing Consulting and Outsourcing

Teaching results

By completing the course, students gain knowledge about the essence of marketing consulting and its position in economic consulting and other consulting disciplines. They will get acquainted with individual approaches to counseling, procedures used in counseling and with counseling entities. They will gain knowledge about the positions and types of marketing consultants as bearers of consulting performance and their professional flexibility. They will get acquainted with the possibilities of marketing outsourcing as part of consulting.
Graduates of the course will be able to implement the necessary counseling performance using appropriate counseling metrics and models. They will learn to design and evaluate the effectiveness of outsourcing marketing operations and programs. They understand the complex counseling process. They can solve various tasks and problems of clients related to marketing and business management using appropriate consulting metrics and outsourcing approach.
Upon successful completion of the course, students will acquire competencies that will enable them to apply in consulting positions in all types of consulting organizations, in specialized marketing entities or as individual consultants. They will be able to solve problems of strategic and operational nature of companies. They will acquire a systematic, innovative and proactive approach to various business, managerial and marketing situations, their evaluation and solution. They will acquire professional flexibility and ethics.