Study Plan - Marketing and Trade Management

Study program: iMOM_21 – Marketing and Trade Management

Faculty: Faculty of Commerce

Academic year: 2023/2024

Type of study: Single degree study

Form of study: full time

Languages of study: ENSK

Field of study: 8. – Economics and Management

Person responsible for the delivery, development and quality of the study programme:

prof. Ing. Ferdinand Daňo, PhD. prof. Ing. Eva Hanuláková, PhD. doc. Ing. Eduard Baumöhl, PhD. prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Peter Drábik, PhD., MSc.

Description of course

Compulsory courses

Blok - Povinné predmety - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21209/21	Digital Marketing	5	2P + 2C	Examination	1	winter	Mgr. Andrej Csino Mgr. Andrej Csino Ing. Peter Červenka, PhD. doc. Ing. Martin Kuchta, PhD., MBA Ing. Michael Šášky Ing. Dominika Škerlíková, PhD. Ing. Dominika Škerlíková, PhD. doc. Ing. Peter Drábik, PhD., MSc. Ing. Michal Jankovič, PhD. doc. Ing. Martin Kuchta, PhD., MBA Ing. Simona Balaščáková
KMr OF/OOA21207/21	Inovative Product Management	8	2P + 2C	Examination	1	winter	prof. Ing. Naqibullah Daneshjo, PhD. Ing. Renáta Ševčíková, PhD. Ing. Dominika Popovičová
KMr OF/OOA21208/21	Brand Management	5	2P + 2C	Examination	1	winter	Ing. Dagmar Klepochová, PhD. Ing. Marína Korčoková, PhD.
KMr OF/OOA21206/21	Marketing Management	8	2P + 2C	Examination	1	winter	prof. Ing. Eva Hanuláková, PhD. Ing. Marián Čvirik, PhD. Ing. Róbert Hula Ing. Róbert Hula, PhD. Ing. Martin Mravec, PhD. Ing. Marek Kukura, PhD.
KOP OF/OOE21057/21	Law in Marketing	4	4C	Examination	1	winter	JUDr. Michal Hutta, PhD. JUDr. Ing. Martin Winkler, PhD.
KMr OF/OOA21213/21	E-commerce	4	2P + 2C	Examination	1	summer	doc. Ing. Monika Matušovičová, PhD. Ing. Peter Červenka, PhD. doc. Ing. Martin Kuchta, PhD., MBA Ing. Martin Mravec, PhD. Ing. Michael Šášky doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21212/21	Management in Distribution	8	2P + 2C	Examination	1	summer	prof. Ing. Ferdinand Daňo, PhD. Ing. Michal Jankovič, PhD. Ing. Dominika Škerlíková, PhD. Ing. Michal Jankovič, PhD. Ing. Dominika Škerlíková, PhD. Ing. Pavol Lipták
KMr OF/OOA21211/21	Financial and Price Decision Making in Trade	4	2P + 2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. Ing. Martin Mravec, PhD. Ing. Mária Hasprová, PhD.
KMr OF/OOA21210/21	Managerial Decision Making in Marketing	8	2P + 2C	Examination	1	summer	doc. Ing. Eduard Baumöhl, PhD. Ing. Marián Čvirik, PhD. Ing. Marek Kukura, PhD. Ing. Renáta Ševčíková, PhD.

Blok - Povinné predmety - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21218/21	Business marketing	5	2P + 2C	Examination	2	winter	doc. Ing. Milan Oreský, PhD. Ing. Martin Mravec, PhD. Ing. Michal Vávra Ing. Michal Vávra, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21220/21	Category management	8	2P + 2C	Examination	2	winter	doc. Ing. Jozef Orgonáš, PhD., MBA Ing. Kristína Korytinová, PhD. Ing. Kristína Korytinová, PhD. Ing. Michal Jankovič, PhD. Ing. Pavol Lipták
KMr OF/OOA21221/21	Quality Management	5	2P + 2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová Ing. Renáta Ševčíková, PhD.
KMr OF/OOA21222/21	Marketing Consulting and Outsourcing	6	2P + 2C	Examination	2	winter	prof. Ing. Eva Hanuláková, PhD. Ing. Marián Čvirik, PhD. Ing. Róbert Hula Ing. Marek Kukura, PhD. Ing. Róbert Hula, PhD. Ing. Martin Mravec, PhD.
D OF/OOZ21005/21	Seminar for the Final Thesis 1	2	2C	Credits	2	winter
D OF/OOZ21006/21	Seminar for the Final Thesis 2	2	2C	Credits	2	summer

Blok - Povinné predmety - 2. ročník (v anglickom jazyku)

	PP			Range	Ending	Years		Teachers
KMr OF/OOA21219/21		Business Marketing (in English)	5	2P + 2C	Examination	2	winter	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.

Blok - Podnikanie v praxi 2 - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21360/21	Business in the Practice 2 - BUDIŠ	4	2C	Examination	2	winter	Ing. Renáta Ševčíková, PhD.
KMr OF/OOA21362/21	Business in the Practice 2 - CREATEC	4	2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21364/21	Business in the Practice 2 - FOTO LAB	4	2C	Examination	2	winter	doc. Ing. Peter Drábik, PhD., MSc. Ing. Samuel Chlpek
KMr OF/OOA21367/21	Business in the Practice 2 - MOBILITY	4	2C	Examination	2	winter	doc. Ing. Paulína Krnáčová, PhD.
KMr OF/OOA21417/22	Business in the Practice 2 - UNILEVER	4	2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21418/22	Business in the Practice 2 - BUSINESS STRATEGIES	4	2C	Examination	2	winter	doc. Ing. Jozef Orgonáš, PhD., MBA
KMr OF/OOA21419/22	Business in the Practice 2 - RETAIL ACADEMY	4	2C	Examination	2	winter	Ing. Anna Veszprémi Sirotková, PhD.
KMr OF/OOA21425/23	Business in the Practice 2 - CREATIVE PRO		2C	Examination	2	winter	Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21428/23	Business in the Practice 2 - KĽÚČ RK REALITY		2C	Examination	2	winter	Ing. Dominika Popovičová
KMr OF/OOA21430/23	Business in the Practice 2 - REAL UNIVERCITY (JLL)		2C	Examination	2	winter	Ing. Dominika Popovičová
KMr OF/OOA21432/23	Business in the Practice 2 - SPP		2C	Examination	2	winter	Ing. Marek Kukura, PhD.

Compulsory elective courses

Blok - Povinne voliteľný predmet 1 - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21228/21	Project Management in Marketing (in English)	3	2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21224/21	Management of Trade Firm	3	2C	Examination	1	summer	doc. Ing. Monika Matušovičová, PhD.
KMr OF/OOA21225/21	Multimedia in Trade	3	2C	Examination	1	summer	doc. Ing. Martin Kuchta, PhD., MBA doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21227/21	Project Management in Marketing	3	2C	Examination	1	summer	doc. Ing. Róbert Rehák, PhD.
KOP OF/OOE21060/21	Insolvency Law	3	2C	Examination	1	summer	JUDr. Mária Veterníková, PhD.
KMr OF/OOA21226/21	Marketing of Culture		2C	Examination	1	summer	Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21223/21	Advertising		2C	Examination	1	summer	Ing. Katarína Ožvoldová, PhD. Ing. Lukáš Piatra, M.A.

Blok - Povinne voliteľný predmet 2 - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21230/21	Human Resources Management	4	2C	Examination	2	summer	doc. Ing. Monika Matušovičová, PhD. Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21398/22	Marketing of Cities	4	2C	Examination	2	summer	Ing. Mária Hasprová, PhD.
KMr OF/OOA21233/21	Healthcare Marketing	4	2C	Examination	2	summer	Ing. Dagmar Klepochová, PhD. doc. Ing. Milan Oreský, PhD.
KMr OF/OOA21234/21	Customer Relationship Management		2C	Examination	2	summer	Ing. Marián Čvirik, PhD.
KMr OF/OOA21231/21	Media relations		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD. Ing. Lukáš Piatra, M.A.
KMr OF/OOA21229/21	Public relations		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD.

Elective courses

Blok - Výberový predmet 1 - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21235/21	Ekological and Economic Aspects of Product Packaging	3	2C	Examination	1	summer	doc. Dr. Ing. Malgorzata Agnieszka Jarossová Ing. Barbara Barilová
KMr OF/OOA21237/21	Case Studies in Marketing	3	2C	Examination	1	summer	Ing. Katarína Chomová, PhD. doc. Ing. Štefan Žák, PhD., MBA, LL.M. prof. Ing. Štefan Žák, PhD., MBA, LL.M.
KMr OF/OOA21238/21	Case Studies in Marketing (in English)	3	2C	Examination	1	summer	Ing. Mgr. Janka Kopaničová, PhD.
KOP OF/OOE21061/22	Labor Law (in English)	3	2C	Examination	1	summer	JUDr. Ing. Martin Winkler, PhD.
KMr OF/OOA21236/21	Business and Managerial Ethics		2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. doc. Ing. Jozef Orgonáš, PhD., MBA

Blok - Výberový predmet 2 - 2. ročník

			Range	Ending	Years		Teachers
KOP OF/OOE21062/21	Intellectual Property Law	4	2C	Examination	2	summer	JUDr. Michal Hutta, PhD. JUDr. Ľubomír Zlocha, PhD.
KMr OF/OOA21241/21	Suistainable Marketing	4	2C	Examination	2	summer	Ing. Katarína Chomová, PhD.
KMr OF/OOA21242/21	Suistainable Marketing (in English)	4	2C	Examination	2	summer	Ing. Katarína Chomová, PhD. Ing. Mgr. Janka Kopaničová, PhD.
KMr OF/OOA21239/21	Product Safety on Market		2C	Examination	2	summer	Ing. Renáta Ševčíková, PhD. doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21240/21	Event Marketing		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD.

State exams

Compulsory courses

Blok - ZP a štátna skúška

	PP			Range	Ending	Years		Teachers
SS OF/I21MOM_044/22		State Exam	10		State examination	3
SS OF/OB21_ZP036/22		Final Thesis and its Defense	10		Defence of the final thesis	3

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject