Study Plan - Marketing and Trade Management

Study program: iMOMa_21 – Marketing and Trade Management

Faculty: Faculty of Commerce

Academic year: 2023/2024

Type of study: Single degree study

Form of study: full time

Languages of study: EN

Field of study: 8. – Economics and Management

Person responsible for the delivery, development and quality of the study programme:

prof. Ing. Eva Hanuláková, PhD. prof. Ing. Ferdinand Daňo, PhD. doc. Ing. Eduard Baumöhl, PhD. prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Peter Drábik, PhD., MSc.

Description of course

Compulsory courses

Blok - Povinné predmety - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21395/21	Digital Marketing (in English)	5	2P + 2C	Examination	1	winter	Ing. Martin Kuchta, PhD., MBA doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21393/21	Inovative Product Management (in English)	8	2P + 2C	Examination	1	winter	prof. Ing. Naqibullah Daneshjo, PhD.
KMr OF/OOA21394/21	Brand Management (in English)	5	2P + 2C	Examination	1	winter	Ing. Martin Mravec, PhD.
KMr OF/OOA21396/21	Marketing Management (in English)	8	2P + 2C	Examination	1	winter	Ing. Martin Mravec, PhD.
KOP OF/OOE21073/21	Law in Marketing (in English)	4	4C	Examination	1	winter	JUDr. Michal Hutta, PhD. JUDr. Michal Hutta, PhD. JUDr. Mgr. Eva Tináková, PhD. JUDr. Ľubomír Zlocha, PhD.
KM OF/OOA21399/21	Management in Distribution (in English)	8	2P + 2C	Examination	1	summer	doc. Ing. Peter Drábik, PhD., MSc. doc. Ing. Róbert Rehák, PhD. Ing. Dominika Škerlíková, PhD. Ing. Dominika Škerlíková, PhD.
KMr OF/OOA21400/21	E-commerce (in English)	4	2P + 2C	Examination	1	summer	doc. Ing. Monika Matušovičová, PhD. Ing. Peter Červenka, PhD. Ing. Martin Kuchta, PhD., MBA doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21397/21	Managerial Decision Making in Marketing (in English)	8	2P + 2C	Examination	1	summer	doc. Ing. Eduard Baumöhl, PhD. Ing. Marián Čvirik, PhD. Ing. Marek Kukura, PhD.
KMr OF/OOA21398/22	Marketing of Cities	4	2C	Examination	2	summer	Ing. Mária Hasprová, PhD.

Blok - Povinné predmety - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21219/21	Business Marketing (in English)	5	2P + 2C	Examination	2	winter	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21402/21	Category management (in English)	8	2P + 2C	Examination	2	winter	doc. Ing. Jozef Orgonáš, PhD., MBA doc. Ing. Jozef Orgonáš, PhD., MBA
KMr OF/OOA21403/21	Quality Management	5	2P + 2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21404/21	Marketing Consulting and Outsourcing (in English)	6	2P + 2C	Examination	2	winter	Ing. Martin Mravec, PhD. Ing. Martin Mravec, PhD.
KMr OF/OOA21201/21	Business in Practice 2 (in English)	4	2C	Examination	2	winter	doc. Ing. Peter Drábik, PhD., MSc.
D OF/OOZ21009/22	Seminar for the Final Thesis 1	2	2C	Credits	2	winter
D OF/OOZ21010/22	Seminar for the Final Thesis 2	2	2C	Credits	2	summer

Compulsory elective courses

Blok - PVP - 1. ročník

			Range	Ending	Years		Teachers
KM OF/OOA21405/21	Management of business firm (in English)	3	2C	Examination	1	summer
KMr OF/OOA21406/21	Multimedia in Trade (in English)	3	2C	Examination	1	summer	Ing. Martin Kuchta, PhD., MBA doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21228/21	Project Management in Marketing (in English)	3	2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KM OF/OOA21401/21	Advertising (in English)	3	2C	Examination	1	summer	doc. Ing. Róbert Rehák, PhD. Ing. Lukáš Piatra, M.A. doc. Ing. Róbert Rehák, PhD. Ing. Lukáš Piatra, M.A. Ing. Katarína Ožvoldová, PhD.

Blok - PVP - 2. ročník

			Range	Ending	Years		Teachers
KM OF/OOA21410/21	Human Resource Management (in English)	4	2C	Examination	2	summer
KMr OF/OOA21414/21	Customer Relationship Management (CRM) (in English)	4	2C	Examination	2	summer
KMr OF/OOA21412/21	Marketing of Cities (in English)	4	2C	Examination	2	summer
KMr OF/OOA21413/21	Healthcare Marketing (in English)	4	2C	Examination	2	summer
KMr OF/OOA21411/21	Media relations (in English)	4	2C	Examination	2	summer	Ing. Lukáš Piatra, M.A. Ing. Lukáš Piatra, M.A. Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21409/21	Public relations (in English)	4	2C	Examination	2	summer	Ing. Lukáš Piatra, M.A. Ing. Lukáš Piatra, M.A. Ing. Katarína Ožvoldová, PhD.

Elective courses

Blok - VP - 1. ročník

	PP			Range	Ending	Years		Teachers
KMr OF/OOA21238/21		Case Studies in Marketing (in English)	3	2C	Examination	1	summer	Ing. Mgr. Janka Kopaničová, PhD.

Blok - VP - 2. ročník

	PP			Range	Ending	Years		Teachers
KMr OF/OOA21242/21		Suistainable Marketing (in English)	4	2C	Examination	2	summer	Ing. Katarína Chomová, PhD. Ing. Mgr. Janka Kopaničová, PhD.

State exams

Compulsory courses

Blok - Štátna skúška - Povinné predmety

	PP			Range	Ending	Years		Teachers
SS OF/I15_ZP033/22		Diploma Thesis Defence	10		Defence of the final thesis	2
SS OF/I21_ZP034/22		State Exam	10		State examination	2

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject