doc. Ing. Monika Naďová Krošláková, PhD.
Faculty: Faculty of Commerce
Department: Department of Tourism
Position: Associate Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Commercial engineering, 1999, University of Economics in Bratislave
Third degree of higher education
Study field and programme: Sectoral and cross-sectional economies, 2007, University of Economics in Bratislava
Associate professor
Study field and programme: Business and marketing, 2020, University of Economics in Bratislava
Current and previous employment
Associate Professor
University of Economics in Bratislava
10/2020-
Assistent Professor
University of Economics in Bratislava
9/2010-9/2020
Project manager
Národné osvetové centrum
3/2019-12/2019
Sales and Marketing Director
Novplasta s.r.o.
9/2000-9/2010
Business manager
Novplasta - Ing. Jakub Novák
6/1999-9/2000
Development of pedagogical, professional, language, digital and other skills
Course: Project Management
Koopex spol. s. r. o.
2018
Course: Internal audit of quality management system
Koopex spol. s. r. o.
2015
Course: Quality management system
Koopex spol. s. r. o.
2014
Certificate Oxford Preliminary -Level 4
Stanton School of English, London, UK
2000
Certificate of Completion: Course on Statistical Methods for Research and Teaching
SC&C Partner, spol. s.r.o.
2021
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 43
Diplomové (druhý stupeň): 48
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 11
Number of citations registered in the Web of Science or Scopus databases: 58
Number of invited lectures at the international, national level: 10
The most significant research/artistic/other outputs
PETRŮ, Naděžda - TOMÁŠKOVÁ, Andrea - KROŠLÁKOVÁ, Monika. Diversification of Export Territories of Family Businesses as a Tool of Their Further Development. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2019, vol. 17, no. 3, pp. 306-322 online. Student project 7427/2019/01
KROŠLÁKOVÁ, Monika - KUBIČKOVÁ, Viera - JURKOVIČOVÁ, Lujza - KUBINIY, Natalya Dynamics of high growth enterprises - "gazelles" - in Czech Republic. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2015, vol. 13, no. 2, pp. 27-35. VEGA 1/0205/14.
NAĎOVÁ KROŠLÁKOVÁ, Monika [100 %, 11,85 AH]. Rodinné podnikanie ako významná zložka ekonomických aktivít v hospodárstve Slovenska. 1. vydání. Zlín : Radim Bačuvčík - VeRBuM, 2020. 166 s. [11,85 AH]. ISBN 978-80-88356-02-8.
BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera- MICHÁLKOVÁ, Anna - KROŠLÁKOVÁ, Monika. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. - Registrovaný: Scopus, Registrovaný: Web of Science. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2018, vol. 5, no. 3, pp. 652-466 online. (2018: 1.244 - SJR). KEGA 027EU-4/2016. "
Monika Naďová Krošláková, Samer Khouri, Marián Čvirik, Andrea Tomášková, Peter Drábik, Hamdi Derkawi. 2021. The Business Environment of Family Enterprises in Slovakia Perception of External Barriers. In: Polish Journal of Management Studies. - Czestochowa : Faculty of Management, Czestochowa University of Technology. - ISSN 2081-7452. - Vol. 24, no. 2 (2021), pp. 321-335 online. (2021: 0.338 - SJR).
The most significant research/artistic/other outputs over the last six years
PETRŮ, Naděžda - TOMÁŠKOVÁ, Andrea - KROŠLÁKOVÁ, Monika . Diversification of Export Territories of Family Businesses as a Tool of Their Further Development. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2019, vol. 17, no. 3, pp. 306-322 online. Student project 7427/2019/01
BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera- MICHÁLKOVÁ, Anna - KROŠLÁKOVÁ, Monika. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. - Registrovaný: Scopus, Registrovaný: Web of Science. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2018, vol. 5, no. 3, pp. 652-466 online. (2018: 1.244 - SJR). KEGA 027EU-4/2016.
NAĎOVÁ KROŠLÁKOVÁ, Monika. Rodinné podnikanie ako významná zložka ekonomických aktivít v hospodárstve Slovenska. 1. vydání. Zlín : Radim Bačuvčík - VeRBuM, 2020. 166 s. [11,85 AH]. ISBN 978-80-88356-02-8.
Marián Čvirik, Monika Naďová Krošláková, Ivona Milić Beran, Romana Capor Hrosik, Peter Drábik 2022. Influence of Health-Conscious Consumer Behaviour on Consumer Ethnocentrism During the COVID-19 Pandemic. In: Economic Research = Ekonomska istraživanja. - Pula : Juraj Dobrila University of Pula. - ISSN 1331-677X. - Vol. early access (2022), pp. 1-18.
Monika Naďová Krošláková, Samer Khouri, Marián Čvirik, Andrea Tomášková, Peter Drábik, Hamdi Derkawi. 2021. The Business Environment of Family Enterprises in Slovakia Perception of External Barriers. In: Polish Journal of Management Studies. - Czestochowa : Faculty of Management, Czestochowa University of Technology. - ISSN 2081-7452. - Vol. 24, no. 2 (2021), pp. 321-335 online. (2021: 0.338 - SJR).
The most significant citations corresponding to the research/artistic/other outputs
Deputy responsible researcher, KEGA project 034EU-4/2020 Content and technical innovation approaches to teaching regional tourism, duration 2020-2022. The aim of the project is content and technical innovation of teaching the subject Regional Tourism, which will develop analytical and critical thinking of students, creativity and language skills.
Co-researcher, KEGA project 007EU-4/2020 Interactive and interdisciplinary teaching of Services and Tourism Innovation subjects using information technology, duration 2020-2022. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students.
Responsible Researcher, Practice Project 2023. Evaluation of Business Relationships in the Environment of Online Travel Agency Intermediaries through Price Checking and Mystery Shopping.
Co-researcher, Project with practice 7/2019-2060-4210 Analysis focused on the identification and innovation potential of subcontracting chains, duration 2019. The project focused on the identification and innovative potential of subcontracting chains for the automotive industry in Slovakia.
Co-researcher, Project with practice No. 145868/12690/2019 Analysis of supply and demand in tourism of the town of Štúrovo, duration 2019. A project aimed at identifying the strengths and weaknesses, opportunities and risks of tourism in the town of Štúrovo.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Deputy responsible researcher, KEGA project 034EU-4/2020 Content and technical innovation approaches to teaching regional tourism, duration 2020-2022. The aim of the project is content and technical innovation of teaching the subject Regional Tourism, which will develop analytical and critical thinking of students, creativity and language skills.
Co-researcher, KEGA project 007EU-4/2020 Interactive and interdisciplinary teaching of Services and Tourism Innovation subjects using information technology, duration 2020-2022. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students.
Responsible Researcher, Practice Project 2023. Evaluation of Business Relationships in the Environment of Online Travel Agency Intermediaries through Price Checking and Mystery Shopping.
Co-researcher, Project with practice 7/2019-2060-4210 Analysis focused on the identification and innovation potential of subcontracting chains, duration 2019. The project focused on the identification and innovative potential of subcontracting chains for the automotive industry in Slovakia.
Co-researcher, Project with practice No. 145868/12690/2019 Analysis of supply and demand in tourism of the town of Štúrovo, duration 2019. A project aimed at identifying the strengths and weaknesses, opportunities and risks of tourism in the town of Štúrovo.
Overview of organizational experience related to higher education and research/artistic/other activities
Member of the working group for the Ministry of Economy of the Slovak Republic for family business issues
Ministry of Economy of the Slovak Republic
2019-present
Co-founder
IBERA - The Network of Top Business Leaders the International Business and Economic Research Academy
2021-present
Expert for family business
Slovak Business Agency
2018-present
Founder of the Family Business Centre which is part of the Research Institute of Trade and Sustainable Entrepreneurship at the Faculty of Commerce, University of Economics in Bratislava
University of Economics in Bratislava
2020-present
Director for Partner Engagement
Institute of One World Leadership®
2022-present
Member of Academic Board
Family HIpoccampus
2024-present
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
SVEUČILIŠTE U DUBORVNIKU, Service Department, Dubrovnik, Croatia
20/06/2022 - 25/06/2022,
Erasmus Plus
Vysoká škola finanční a správní, a.s., Estonská 500, 101 00 Praha 10, Czech republic
12. 12. – 16.12. 2022,
Pedagogical intership