Business Services
- Credits: 7
- Ending: Examination
- Range: 2P + 2C
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
The aim of teaching the subject is to acquire knowledge, competences and skills in the use of business services as knowledge-intensive services.
Knowledge
Students acquire new knowledge and understanding of business services, which by disseminating their knowledge production into business processes increase the competitiveness of small and medium-sized enterprises in particular and within them tourism enterprises. They will gain knowledge about the characteristics, advantages and disadvantages of using business services. When determining the demand of companies for business services, they work with statistical databases, they learn to understand the development trends in the use of these services, they deepen their analytical and critical thinking.
Skills
The acquired knowledge and skills reflect the profile of the middle manager / entrepreneur in services and tourism, in connection with the need for analytical and synthetic thinking in solving tasks in the company, as well as in solving projects and applying new trends and challenges. Teamwork in the creation of case studies creates the student's competence for cooperative work in a team.
Competences
After completing the course, the student will have skills in searching for data in statistical databases, the results will be able to correctly interpret and analyze. They will be able to orientate themselves in the offer and selection of business services for their business, in business support tools.
Indicative content
The course provides knowledge about services, the production of which enters the value chains of tourism companies and other, especially small and medium-sized enterprises. Business services take over the support functions of companies, they are narrowly specialized with high knowledge intensity and high quality. Small and medium-sized enterprises set aside these support activities from their business and focus on the core of their activities. These are mainly accounting, legal, audit, personnel consulting, management consulting, information and computer services, advertising services, but also technical services such as technical testing, architectural services and also science and research services.
Support literature
Základná literatúra:
BENEŠOVÁ, Dana at al. Analýza trendov v cestovnom ruchu a súvisiacich službách. České Budějovice: Vysoká škola evropských a regionálních studií, 2021. 140 s. ISBN 978-80-7556-090-2.
Odporúčaná literatúra:
BENEŠOVÁ, Dana – KUBIČKOVÁ, Viera – HUŠEK, Miroslav. Impact of ICT in service enterprises on their economic performance. In: Central and Eastern Europe in the changing business environment : proceedings of 16th international joint conference : may 27, 2016, Prague, Czech Republic and Bratislava, Slovakia. Prague : Oeconomica Publishing House, University of Economics, Prague, 2016. s. 20-33. ISBN 978-80-245-2145-9. - ISSN 2453-6113.
BENEŠOVÁ, Dana – KUBIČKOVÁ, Viera – PRVÁKOVÁ Miroslava. Open Innovation Model in the Knowledge Intensive Business Services in the Slovak Republic. In: Entrepreneurship and Sustainability Issues: Peer-reviewed Scientific Journal. Vilnius : The General Jonas Žemaitis Military Academy of Lithuania, 2020, roč. 8, č. 2, s. 1340-1358. ISSN 2345-0282.
BENEŠOVÁ, Dana at al. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. In: Entrepreneurship and Sustainability Issues Peer-reviewed Scientific Journal. Vilnius : The General Jonas Žemaitis Military Academy of Lithuania, 2018, roč. 5, č. 3, s. 652-466. ISSN 2345-0282.
KUBIČKOVÁ, Viera – ČUKANOVÁ, Miroslava – BENEŠOVÁ, Dana. The Impact of Socio -Technological Changes on Service. In: New Trends in the Economic Systems Management in the Context of Modern Global Challenges : Collective Monograph, 2020. s.59 – 81. ISBN 978-954-8590-85-3.
Syllabus
1. Definition and nature of business services, characteristics of knowledge-intensive services, classification and characteristics of business services; 2. Reasons for promoting business services in practice as intermediate services, explaining development factors and the importance of business services for companies; 3. The representation and strenght of business services in the economy of Slovakia and the EU, the position of business services in the historical profile and in the trajectory of business; 4. The role and functions of business services in the economy, the penetration of innovative stimuli through the diffusion of business services production into business practice, the role of business services in regional policy; 5. Analysis of the business services market, the demand of companies for the production of business services, the profile of the business services market, aspects of building a single market for services. 6. Internationalization of business services, forms, methods, factors and features of internationalization of business services, benefits and risks of internationalization of business services; 7. Strategies and policies to support business services, objectives and tools, support for joint services for entrepreneurs and innovative activities in enterprises; 8. Competitive strategies of business services, decision-making process used by companies in deciding on the purchase of business services production, ethics and quality of business services production; 9. Consultancy in the use and implementation of computer and information services in business processes, programming services, business demand for computer and information services; 10. Brokerage and advisory activities in the field of real estate, entities in the real estate market, the characteristics of the real estate market, the course and implementation of the transaction with real estate management; 11. Consulting and related services used by companies, infrastructure of consulting services, professional and commercial side of consulting, demand of companies for consulting services, consulting process, ethics of consulting services; 12. Advertising and market research services, entities in the market of advertising and market research, forms of advertising, ethics in the provision of advertising and market research services, demand of companies for advertising services; 13. Rental and leasing services used by companies, types of leasing, advantages and disadvantages arising from the use of leasing and rental, legal background of leasing.
Requirements to complete the course
Individual work, team work in the elaboration of case studies, written exam
Seminars 40%, of which:
Seminar activity 15 %
Elaboration and presentation of semester project 25 %
Final written exam 60%
Student workload
Total student workload: 182 hours. Of this:
Attendance at lectures: 26 hours
Attendance at seminars 26 hours
Preparation for seminars: 26 hours
Elaboration of case studies in teams during seminars: 26 hours
Semester project processing: 32 hours
Preparation for the exam: 46 hours
Language whose command is required to complete the course
Slovak language, English language, Czech language
Date of approval: 09.02.2023
Date of the latest change: 03.03.2024