prof. Ing. Viera Kubičková, PhD.
Faculty: Faculty of Commerce
Department: Department of Tourism
Position: Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Macroeconomic Regulation, 1992, University of Economics in Bratislava
Third degree of higher education
Study field and programme: Branch and Sector Economy; Economics of Trade and Industry, 2005, University of Economics in Bratislava
Associate professor
Study field and programme: Trade and Marketing, 2012, University of Economics in Bratislava
Professor
Study field and programme: Trade and Marketing, 2021, University of Economics in Bratislava
Current and previous employment
Manager
Predajne AK Trnava
1992-1995
Assistant Professor
Faculty of Commerce, University of Economics in Bratislava
1995-2011
Vice-dean for science and doctoral studies
Faculty of Commerce, University of Economics in Bratislava
2011-2019
Associate Professor
Faculty of Commerce, University of Economics in Bratislava
2012-2022
Professor
Faculty of Commerce, University of Economics in Bratislava
2022
Development of pedagogical, professional, language, digital and other skills
English language courses, B2, Business English
British Council Slovakia, The English Club
1999
Teacher skills education
Department of Pedagogy, Faculty of Economics, University of Economics in Bratislava
1998
Organizations´policy influence. Social dialogue and negotiation.
International Training centre Prague
2011
/How to publish in international journals
University of Poitiers
2011
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 18
Diplomové (druhý stupeň): 68
Dizertačné (tretí stupeň): 2
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 21
Number of citations registered in the Web of Science or Scopus databases: 70
Number of invited lectures at the international, national level: 2
The most significant research/artistic/other outputs
ADM FODRANOVÁ, Iveta - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna. Measuring societal value of tourism: A new approach. In Tourism : international interdisciplinary journal. - Zagreb : Institute for Tourism. ISSN 1849-1545, 2015, vol. 63, no. 4, pp. 423-434. /ADM FODRANOVÁ, Iveta - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna. Measuring societal value of tourism: A new approach. In Tourism : international interdisciplinary journal. - Zagreb : Institute for Tourism. ISSN 1849-1545, 2015, vol. 63, no. 4, pp. 423-434.
ADM KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana - BREVENÍKOVÁ, Daniela. Relationships between innovations and productivity in the services in the Slovak economy. In Journal of Technology Management & Innovation. - Santiago : Universidad Alberto Hurtado - Facultad de Economía y Negocios, 2016, vol. 11, no. 2, p. 46-55 online. VEGA 1/0205/14./ADM KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana - BREVENÍKOVÁ, Daniela. Relationships between innovations and productivity in the services in the Slovak economy. In Journal of Technology Management & Innovation. - Santiago : Universidad Alberto Hurtado - Facultad de Economía y Negocios, 2016, vol. 11, no. 2, p. 46-55 online. VEGA 1/0205/14.
ADD KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Charakter a intenzita inovačnej aktivity v službách v Slovenskej republike a jej ekonomický význam. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2011. ISSN 0013-3035, 2011, roč. 59, č. 4, s. 412-427. (2011: 0.274 - IF, 0.309 - SJR, Q4 - JCR Best Q)/ADD KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. The character and intensity of innovation activity in services in the Slovak Republic and its economic significance. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie= journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2011. ISSN 0013-3035, 2011, roč. 59, č. 4, s. 412-427. (2011: 0.274 - IF, 0.309 - SJR, Q4 - JCR Best Q)
AAA KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana - KROŠLÁKOVÁ, Monika - MICHÁLKOVÁ, Anna. Dynamické podniky služieb - gazely. Praha : Wolters Kluwer, 2016. 150 p. VEGA 1/0205/14. ISBN 978-80-7552-437-9/AAA KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana - KROŠLÁKOVÁ, Monika - MICHÁLKOVÁ, Anna. Dynamic service enterprises - gazelles. Praha : Wolters Kluwer, 2016. 150 p. VEGA 1/0205/14. ISBN 978-80-7552-437-9
AAA KUBIČKOVÁ, Viera – BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. Recenzenti: Erik Šoltés, Cosmin Tileagă. 1. vydanie. Praha. Wolters Kluwer, 2022. 87 s. [6,6 AH]. ISBN 978-80-7676-379-1.
The most significant research/artistic/other outputs over the last six years
ADM KUBIČKOVÁ, Viera - KROŠLÁKOVÁ, Monika - MICHÁLKOVÁ, Anna - BENEŠOVÁ, Dana. Gazelles in Services: what are the Specifics of Existence Slovakia? In Management & Marketing : The official journal of the Society for Business Excellence. - București : Editura Economică. ISSN 2069-8887, 2018, vol. 13, no. 2, pp. 929-945 online. VEGA 1/0543/18./ADM KUBIČKOVÁ, Viera - KROŠLÁKOVÁ, Monika - MICHÁLKOVÁ, Anna - BENEŠOVÁ, Dana. Gazelles in Services: what are the Specifics of Existence Slovakia? In Management & Marketing : The official journal of the Society for Business Excellence. - București : Editura Economică. ISSN 2069-8887, 2018, vol. 13, no. 2, pp. 929-945 online. VEGA 1/0543/18.
ADM BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna - KROŠLÁKOVÁ, Monika. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. . In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2018, vol. 5, no. 3, pp. 652-466 online. KEGA 027EU-4/2016./ADM BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna - KROŠLÁKOVÁ, Monika. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. . In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2018, vol. 5, no. 3, pp. 652-466 online. KEGA 027EU-4/2016.
ADM KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Impact of Innovative Background of the Economy on Performance and Competitiveness in the Tourism Industry. In African journal of hospitality tourism and leisure. - Helderkruin : [Central University of Technology]. ISSN 2223-814X, 2020, vol. 9, no. 2, pp. 1-13 online. KEGA 007EU-4/2020./ADM KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Impact of Innovative Background of the Economy on Performance and Competitiveness in the Tourism Industry. In African journal of hospitality tourism and leisure. - Helderkruin : [Central University of Technology]. ISSN 2223-814X, 2020, vol. 9, no. 2, pp. 1-13 online. KEGA 007EU-4/2020.
ADD MICHÁLKOVÁ, Anna - KUBIČKOVÁ, Viera - GÁLL, Jozef. Sectoral Tourism Concentration in the Context of the Regional Policy. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 10, s. 1105-1125 online. KEGA 034EU-4/2020, I-20-107-00./ADD MICHÁLKOVÁ, Anna - KUBIČKOVÁ, Viera - GÁLL, Jozef. Sectoral Tourism Concentration in the Context of the Regional Policy. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 10, s. 1105-1125 online. KEGA 034EU-4/2020, I-20-107-00.
AAA KUBIČKOVÁ, Viera – BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. Recenzenti: Erik Šoltés, Cosmin Tileagă. 1. vydanie. Praha. Wolters Kluwer, 2022. 87 s. [6,6 AH]. ISBN 978-80-7676-379-1.
The most significant citations corresponding to the research/artistic/other outputs
Analysis focused on the identification and innovation potential of subcontracting chains. HP 7/2019-2060-4210. The project focused on the identification and innovation potential of subcontracting chains for the automotive industry in Slovakia, included an analysis of primary research focused on the application of innovations in the automotive industry in the Slovak Republic.Type of participation: co-researcher.
The importance of product design in consumer decision-making and the perspective of increasing the impact of design on the creation of a competitive position of companies operating in the Slovak Republic, VEGA1 / 0543/18, MŠVVŠ SR. The project focuses on the impact of design on consumer decision-making, focusing in part on the importance of service design and service personalization. Type of participation: co-researcher.
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students. Type of participation: co-researcher.
Tourism concept in Trenčín region. Destination Management Organization Trenčín region 2019-2020. The project focused on the analysis of the current state of the initial situation of tourism development in the destination and on the design of relevant areas of tourism development in the region - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Concept of Tourism Development in Štúrovo. HP 6428/11919/2020. The project was focused on the design of relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Analysis focused on the identification and innovation potential of subcontracting chains. HP 7/2019-2060-4210. The project focused on the identification and innovation potential of subcontracting chains for the automotive industry in Slovakia, included an analysis of primary research focused on the application of innovations in the automotive industry in the Slovak Republic.Type of participation: co-researcher.
The importance of product design in consumer decision-making and the perspective of increasing the impact of design on the creation of a competitive position of companies operating in the Slovak Republic, VEGA1 / 0543/18, MŠVVŠ SR. The project focuses on the impact of design on consumer decision-making, focusing in part on the importance of service design and service personalization. Type of participation: co-researcher.
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students. Type of participation: co-researcher.
Tourism concept in Trenčín region. Destination Management Organization Trenčín region 2019-2020. The project focused on the analysis of the current state of the initial situation of tourism development in the destination and on the design of relevant areas of tourism development in the region - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Concept of Tourism Development in Štúrovo. HP 6428/11919/2020. The project was focused on the design of relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Overview of organizational experience related to higher education and research/artistic/other activities
Vice-dean for science and doctoral studies
Faculty of Commerce, University of Economics in Bratislava
2011-2019
Member of the Scientific Council
University of Economics in Bratislava
2011-2019
Member of the Scientific Council
Faculty of Commerce, University of Economics in Bratislava
2011-2022
Member of the Editorial Board
Scientific Journal Central European Business Review (CEBR), Faculty of Business Administration VSE in Prague
2019-2022
Member of the Study Field Committee Trade and Marketing
2.1 Trade and Marketing, Study program Marketing and Trade Management, Field of study Economics and Management
2014-2022
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
VSE Prague, W. Churchilla 1938/4 130 67 Praha3, Czech Republic
14.2.-17.2. 2014,
prof. Ivan Nový, CSc.
UNIVERSITÀ DI BOLOGNA - ALMA MATER STUDIORUM, Via Zamboli 33, 401 26 Bologna, Italy
14.11.-16.11.2016,
ERASMUS+, prof. Emanuele Bajo
UNIVERSIDADE LUSÓFONA DE HUMANIDADES E TECNOLOGIAS, Campo Grande, 376 1749-024, Lisboa, Portugal
09.6.-15.6.02019,
ERASMUS+, Mafalda Patuleia, Head of the Tourism Department
UNIVERSITA DEGLI STUDI DI SASSARI, Department of Economics and Business, Via Muroni 25, 07100 Sassari - Italy, Italy
11. 09. - 18. 09. 2022,
Erasmus+, Prof. Lucia Giovanelli, Cidalia Romão,, coordinator, International Relations and Student Mobility, Department of Economics and Business
Vysoká škola finanční a správní, a.s., Czech Republic, Prague, Estonská 500, 101 00 Prague 10
12.12. - 16. 12. 2022,
Ing. Eva Kostikov, PhD., education, science workshop