Innovations in Business Practice
- Credits: 4
- Ending: Examination
- Range: 2P + 2C
- Semester: summer
- Year: 1
- Faculty of Business Economics with seat in Košice
Teachers
Included in study programs
Teaching results
The aim of the course is to specify the possibilities of increasing the competitiveness of enterprises and commercial companies through the creation and implementation of the innovations. The result of the teaching should be an understanding of the necessity and role of the innovative activities processes by enterprises.
Knowledge:
Students acquire basic theoretical knowledge in the field of innovation and its management, as well as the ability to understand the possibilities of financing innovation activities, identify risks and barriers to the introduction of innovation in the market.
Competence:
From the acquired theoretical knowledge, students can systematize their knowledge in the field of innovation, its management and support options in relation to the requirements of business practice, as well as critically analyze and evaluate innovation potential and barriers and risks associated with the process of innovation.
Skill:
Students can apply the acquired knowledge in creating an innovation project. At the same time, they develop the ability to search, analyze and systematically process statistical and other data necessary for the innovation process.
Indicative content
Lectures:
1. Innovations - characteristics and their importance.
2. Classification of innovations.
3. Innovation idea and innovation process.
4. Innovation strategies.
5. Innovation management.
6. Financing of innovative activities of enterprises.
7. Promoting innovation at national and transnational level.
8. Evaluation of innovative activities of enterprises at the country level.
9. Economic effects of innovations.
10. Innovation potential.
11. Costs of the innovation process, innovation barriers and risks associated with the innovation process.
12. Creation of innovative projects.
13. Current trends and innovations in trade.
Seminars:
1. Introductory seminar, getting acquainted with the organization of work in seminars and with the conditions of continuous and overall evaluation. Introduction to the issue – the concept of innovation.
2. The role of innovation in the development of the organization.
3. Planning for successful innovation.
4. Choice of innovation strategy.
5. Innovation management system.
6. Financing of innovative activities of enterprises, possibilities of cooperation in creating and implementing innovations in enterprises.
7. Possibilities of using structural and investment funds by enterprises to finance innovative activities.
8. Evaluation of innovation performance at the country level through the Summary Innovation Index and the Global Innovation Index.
9. Methods of evaluation of innovation activity
10. Innovation potential of enterprises in Slovakia
11. Trends in innovation in e-commerce
12. Innovations in retail business
13. Presentation of processed semester projects
Support literature
LUECKE, R. – KATZ, R. Managing Creativity and Innovation. Boston: HARVARD BUSINESS SCHOOL PRESS, 2003. 174 s. ISBN 1–59139–112–1
DOYLE, P. - BRIDGEWATER, S. Innovation in Marketing. Butterworth-Heinemann; 1st edition, 1999, 224 p. ISBN: 978-0750641210
PANTANO, E.- BASSANO, C. - PRIPORAS, C.-V. Technology and Innovation for Marketing. Routledge, 2018, 146 p. ISBN 9780429451560
Syllabus
Lectures: 1. Innovations - characteristics and their importance. 2. Classification of innovations. 3. Innovation idea and innovation process. 4. Innovation strategies. 5. Innovation management. 6. Financing of innovative activities of enterprises. 7. Promoting innovation at national and transnational level. 8. Evaluation of innovative activities of enterprises at the country level. 9. Economic effects of innovations. 10. Innovation potential. 11. Costs of the innovation process, innovation barriers and risks associated with the innovation process. 12. Creation of innovative projects. 13. Current trends and innovations in trade. Seminars: 1. Introductory seminar, getting acquainted with the organization of work in seminars and with the conditions of continuous and overall evaluation. Introduction to the issue – the concept of innovation. 2. The role of innovation in the development of the organization. 3. Planning for successful innovation. 4. Choice of innovation strategy. 5. Innovation management system. 6. Financing of innovative activities of enterprises, possibilities of cooperation in creating and implementing innovations in enterprises. 7. Possibilities of using structural and investment funds by enterprises to finance innovative activities. 8. Evaluation of innovation performance at the country level through the Summary Innovation Index and the Global Innovation Index. 9. Methods of evaluation of innovation activity 10. Innovation potential of enterprises in Slovakia 11. Trends in innovation in e-commerce 12. Innovations in retail business 13. Presentation of processed semester projects
Requirements to complete the course
Requirements to complete the course:
Semester assignment, Continuous test
Exam
• Elaboration and presentation of the semester assignment - 20%
• Result of the continuous assessment test - 10%
• Activity at exercises/seminars - 10%
• Exam - 60%
Student workload
Total study load (in hours):
Participation in lectures – 26 hours
Participation in active forms - 26 hours
Preparation for active forms - 6 hours
Processing of semester assignment - 13 hours
Preparation for continuous assessment test – 13 hours
Preparation for the exam - 20 hours
Total: 104 hours
Language whose command is required to complete the course
English
Date of approval: 20.02.2023
Date of the latest change: 01.07.2022