Distribution Management
- Credits: 4
- Ending: Examination
- Range: 20sP
- Semester: summer
- Year: 2
- Faculty of Business Economics with seat in Košice
Teachers
Included in study programs
Teaching results
The aim of the course is to specify the concept of distribution management reflecting strategic marketing aspects, as well as to analyze the possibilities of corporate distribution policy, relationships between distribution and other marketing tools, creating and managing distribution channels and networks with respect to requirements and real parameters, criteria, and methods.
Knowledge:
Students acquire basic theoretical knowledge of the principles, concepts, procedures, and strategies of distribution management, which include the analysis of marketing channels and can summarize, classify, and organize the processes in distribution.
Skill:
Students can apply the acquired knowledge in solving problems in distribution, illustrate the interrelationships and assess the impact of alternative solutions, discuss the design of distribution structures and explain the importance of distribution planning and the role of intermediaries.
Competence:
From the acquired theoretical knowledge, students can systematize their knowledge in the field of distribution management in relation to the requirements of business practice. They can recognize, apply, and explain the functions of distribution, its relationships to other marketing tools.
Indicative content
Consultations:
Introduction to distribution management
Distribution entities, distribution functions, distribution channels.
Classification of distribution space elements.
Modeling of distribution networks.
Distribution problem, transport tasks.
Distribution channel systems
Development and management of the distribution channel
Importance of product and price in channel management
Marketing channels and e-commerce
Transport systems, transport and transportation.
Warehouse design, technical means and innovations in packaging technology.
Logistics costs in distribution, last mile delivery costs
Distribution controlling
Self-study:
Distribution management, Distribution.
Distribution as part of the marketing mix.
Distribution policy .
Distribution entities, distribution channels and classification of distribution space elements.
Distribution and logistics centers.
Distribution problem – modeling, example calculations.
Distribution channels - assignment.
Transport systems - solving tasks.
Warehouses and warehousing in distribution.
Packaging and packaging policy.
Social relations in distribution.
Support literature
Elementary literature:
STRAKA, M. Logistika distribúcie. Ako efektívne dostať výrobok na trh. Ružomberok: Epos, 2013, 399 s. ISBN 9788056200155.
DAŇO, F. – KITA, P. Distribučný manažment. 3. doplnené vydanie. Hronský Beňadik: Daniel Netri, 2009. 232 s. ISBN 978-80-89416-00-4.
LUKOSZOVÁ, X. Logistika pro obchod a marketing. Ekopress, 2020, 146 s. ISBN 9788087865590.
STRAKA, M. Distribution and Supply Logistics. Cambridge Scholars Publishing, 2019, 627 p. ISBN 9781527541979
RUSHTON, A. - CROUCHER, P. - BAKER, P. The Handbook of Logistics & Distribution Management. 5th edition. London: Kogan Page, 2014. 720 p. ISBN: 978-0749466275
DENT, J. Sales and Marketing Channels: How to Build and Manage Distribution Strategy. London: Kogan Page, 2018. 384 p. ISBN 978-0749482145.
Supplementary literature:
STOPKA, O. – LUKOSZOVÁ, X. Logistická centra na globálním trhu. Ekopress, 2019, 260 s. ISBN 9788087865514
CHOUDHURY, R. G. Sales and Distribution Management for Organizational Growth. IGI Global, 2019, 323 p. ISBN 9781522599838
DECARLO, T.E. Distribution Management. CreateSpace Independent Publishing Platform, 2017,
134 p. ISBN 978-1541267473
VAN GOOR A. R., PLOOS VAN AMSTEL, W., PLOOS VAN AMSTEL, M.J. European Distribution and Supply Chain Logistics. Routledge, 2019, 526 p. ISBN 9781003021841
Journals: Logistický monitor, International Journal of Retail & Distribution Management, International Journal of Physical Distribution & Logistics Management
Syllabus
Consultations: Introduction to distribution management Distribution entities, distribution functions, distribution channels. Classification of distribution space elements. Modeling of distribution networks. Distribution problem, transport tasks. Distribution channel systems Development and management of the distribution channel Importance of product and price in channel management Marketing channels and e-commerce Transport systems, transport and transportation. Warehouse design, technical means and innovations in packaging technology. Logistics costs in distribution, last mile delivery costs Distribution controlling Self-study: Distribution management, Distribution. Distribution as part of the marketing mix. Distribution policy . Distribution entities, distribution channels and classification of distribution space elements. Distribution and logistics centers. Distribution problem – modeling, example calculations. Distribution channels - assignment. Transport systems - solving tasks. Warehouses and warehousing in distribution. Packaging and packaging policy. Social relations in distribution.
Requirements to complete the course
Semester assignment, Continuous tests
Exam
• Elaboration and presentation of the semester assignment - 20%
• Result of the continuous assessment tests - 20%
• Exam - 60%
Student workload
Participation in Consultations – 20 hours
Self-study - 24 hours
Processing of semester assignment - 13 hours
Preparation for continuous assessment test – 13 hours
Preparation for the exam - 34 hours
Total: 104 hours
Language whose command is required to complete the course
Slovak
Date of approval: 17.02.2023
Date of the latest change: 02.07.2022