Image in Theory and Praxis

Teaching results

The aim of the course is to encourage students to apply the theoretical basis of marketing in relation to the theory of image with another continuity of the meaning of multidisciplinary links. Familiarization with the creation and analysis of the image in business, but also social practice with an emphasis on success in the globalizing environment of the EU.
Knowledge: to understand the issue of applying the theory of image in a specific business, but also social practice with an emphasis on connecting a complex of optimal marketing mix. Skills: the ability to apply marketing instruments and research instruments on a specific example with an impact on goodwill, resp. badwill. Critically evaluate the situation, propose solutions to marketing problems within the tactical and strategic level. By completing the course they will deepen their skills in working with data of primary and secondary nature, application of theoretical knowledge in their own research activities in the field focused on subsequent image analysis, interpersonal communication, collaboration and ability to address and receive criticism, skills to present and communicate the results of their findings. Competences: acquired in the teaching process allow to creatively assess the basic context of the management of marketing activities of business entities and make decisions based on their knowledge. The goal is to achieve a high degree of independence and foresight in both known and unknown environments. Work proactively and responsibly as part of a work team. Application of innovative and creative thinking supported by professional presentation of the results of one's own study or practice.