Strategic Management

  • Credits: 6
  • Ending: Examination
  • Range: 2P + 2C
  • Semester: winter
  • Year: 1
  • Faculty of Business Economics with seat in Košice

Teachers

Included in study programs

Corporate Financial Management

Teaching results

Familiarization of students with the process of strategy formulation, including knowledge and practical application of basic and advanced tools of strategic analysis. Acquisition of knowledge about the choice and implementation of the strategy at different levels of management in selected situations.
Knowledge:
• ability to identify basic concepts and categories related to the issue of business strategy
• acquire knowledge of methods of strategic analysis
• gain knowledge of different types of strategies
• gain knowledge about the implementation of the strategy
Competence:
• in the application of strategic diagnostic methods in practice
• in the application in the selection and implementation of the strategy
Skill:
• variant thinking and teamwork in creating strategies
• presentation skills in the field of strategic management

Indicative content

Lectures:
1. Definitions of strategy. Intentional and emergent strategies. Strategy and tactics. Components of the strategic management process.
2. Historical view of strategy. Current views on the process of strategy creation. Strategic thinking.
3. Formulation of the vision, mission and goals of the company.
4. Analysis of macro environment, industry environment, competitive analysis.
5. System of strategic observation and forecasting of the development of the company's environment.
6. Analysis of internal resources and capabilities of the company, strategic synthesis.
7. Methods of creating business strategies.
8. Strategies at the level of business units - contingent and generic approach.
9. Portfolio methods.
10. Strategies at the corporate level - growth, stabilization, revitalization, mitigation strategies.
11. Strategies at the functional level. Strategies in selected situations.
12. Selected problems of strategy implementation.
13. Preferred strategies of Slovak companies.
Exercises:
1. Introduction to strategic management - basic principles. Being acquainted with the content of semester assignments.
2. Strategy versus tactics - identification of differences on the example of model situations.
3. Comparison of intentional and emergent strategy through strategy game.
4. Identification of the vision and mission of different companies.
5. Evaluation of the macro-environment, mapping of strategic groups in a specific sector.
6. Practical application of selected methods of internal diagnostics of the company.
7. Presentation of semester assignments I - external diagnostics.
8. Presentation of semester assignments II - internal diagnostics.
9. Identification and creation of generic strategies.
10. Semester test.
11. Practical application of selected portfolio methods.
12. Identification and creation of variants of business strategies.
13. Main problems of strategy implementation, the relationship between strategy and corporate culture.

Support literature

1. PAPULA, J., PAPULOVÁ, Z., PAPULA, J. 2019: Strategický manažment. Vydavateľstvo Wolters Kluwer, 320 s. 2019. EAN : 9788075985354
2. COTE, D., M. 2020: Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term. HarperCollins Leadership, 288 p. 2020. ISBN 101599510219
3. SLÁVIK, Š.: Strategický manažment. Bratislava : Sprint dva, 2013. ISBN 978-80-89393-96-1
4. PAPULA, J. a kol.: Konkurenčné stratégie. Bratislava : Wolters Kluwer, 2014. ISBN 978-80-8168-011-3
5. FOTR, J. a kol.: Tvorba strategie a strategické plánovaní. Praha : Grada, 2012. ISBN 978-80-247-3985
6. ZUZÁK, R.: Strategické řízení podniku. Praha : Grada, 2011. ISBN 978-80-247-4008-9
7. PLAMÍNEK, J.: Diagnostika a vitalizace firem a organizací. Praha : Grada, 2014. ISBN 978-80-247-5323-2
8. JOHNSON, G., SCHOLES, K., WHITTINGTON, R.: Fundamentals of Strategy. Essex : Pearson, 2009. ISBN 978-0-273-71310-4
9. GRANT, R. M.: Contemporary Strategy Analysis. Chichester : John Wiley & Sons, 2013. ISBN 978-1-119-941-88-0
10. HILL, CH. W. L., JONES, G. R.: Strategic Management. Mason : South-Western, 2013. ISBN 978-1-133-48570-4
11. FUERTES, G. 2020. Conceptual Framework for the Strategic Management: A Literature Review—Descriptive. Journal of Engineering. 2020. DOI: 10.1155/2020/6253013
12. MUNNA, A.S. 2021.. Strategic Management, Leadership and Staff Motivation: Literature Review. International Education and Culture StudiesVol. 1, No. 1, 2021Published by STSL Press.

Syllabus

Lectures: 1. Definitions of strategy. Intentional and emergent strategies. Strategy and tactics. Components of the strategic management process. 2. Historical view of strategy. Current views on the process of strategy creation. Strategic thinking. 3. Formulation of the vision, mission and goals of the company. 4. Analysis of macro environment, industry environment, competitive analysis. 5. System of strategic observation and forecasting of the development of the company's environment. 6. Analysis of internal resources and capabilities of the company, strategic synthesis. 7. Methods of creating business strategies. 8. Strategies at the level of business units - contingent and generic approach. 9. Portfolio methods. 10. Strategies at the corporate level - growth, stabilization, revitalization, mitigation strategies. 11. Strategies at the functional level. Strategies in selected situations. 12. Selected problems of strategy implementation. 13. Preferred strategies of Slovak companies. Exercises: 1. Introduction to strategic management - basic principles. Being acquainted with the content of semester assignments. 2. Strategy versus tactics - identification of differences on the example of model situations. 3. Comparison of intentional and emergent strategy through strategy game. 4. Identification of the vision and mission of different companies. 5. Evaluation of the macro-environment, mapping of strategic groups in a specific sector. 6. Practical application of selected methods of internal diagnostics of the company. 7. Presentation of semester assignments I - external diagnostics. 8. Presentation of semester assignments II - internal diagnostics. 9. Identification and creation of generic strategies. 10. Semester test. 11. Practical application of selected portfolio methods. 12. Identification and creation of variants of business strategies. 13. Main problems of strategy implementation, the relationship between strategy and corporate culture.

Requirements to complete the course

team semester assignment, semester test, combined exam
The basis of the final evaluation is the activity demonstrated during the lessons, the semester test and the elaboration of the assignment. After completing these tasks, in obtaining a positive evaluation, the student can take the final exam.
The team for processing the semester assignment consists of 2 members and the selection of team members will be made randomly. The evaluation of the semester assignment is performed as a team. All team members receive the same rating.
• Activity during classes- 5%
• Elaboration of a semester assignment - 15%
• Semester test result - 20%
• Final exam result - 60%

Student workload

• 26 hours participation in lectures
• 26 hours participation in exercises
• 13 hours preparation for exercises
• 19 hours processing of semester assignment,
• 20 hours preparation for semester tests,
• 52 hours exam preparation
Total = 156 hours

Language whose command is required to complete the course

Slovak

Date of approval: 15.02.2023

Date of the latest change: 17.12.2022