Good Practice in Tourism (in English)

  • Credits: 3
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Tourism Management

Teaching results

Students will gain knowledge:
 about management models in the conditions of specific practice,
 on the application of management in the enterprises of stakeholders operating in the tourism supply
market: destination, product, integrated, marketing personnel, behavioral and quality management
in the conditions of tourism enterprises providing services related to tourism,
 implement benchmarking.
Based on the above knowledge, students will acquire skills and abilities:
 systematically use the expertise and experience of specific companies on the basis of their good
practice,
 develop the ability of cooperation and mutual communication in the team during decision-making
processes,
 improve critical thinking in assessing the current situation,
 use their soft skills, which represent communication and presentation skills in Slovak and foreign
languages.
Completion of the course will create prerequisites for acquiring student competence:
 analytical evaluation of processes,
 benchmarking in the tourism market,
 decision-making in specific management processes.

Indicative content

The course focus on presentation of good practice of the connection between theory and practice
in tourism. Through case studies, meetings with TOP managers as actors in the tourism market and
excursions, the course will deal with the theoretical definition of stakeholders in the tourism market.
Emphasis will be placed on proven good practice in tourism enterprises (accommodation and
catering facilities, travel agencies …). Emphasis will also be placed on entities providing services
related to tourism, primarily on congresses, fairs and exhibitions, spas, galleries and museums,
theme parks in terms of their exceptional experience. The course will also focus on incentive
tourism, where the focus will be manufacturing companies, which are the subject of interest of the
participant in tourism.

Support literature

CONRADY, Roland, RUETZ, David a AEBERHARD, Marc. (2020). Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices. Switzerland: Springer International Publishing. 323 s. ISBN 978-3-030-59892-1.
FARMAKI, Anna, ALTINAY, Levent a FONT, Xavier. (2022). Planning and Managing Sustainability in Tourism: Empirical Studies, Best-practice Cases and Theoretical Insights. Switzerland: Springer International Publishing. 246 s. ISBN 987-3-030-92207-8.
HUDSON, Simon. (2022). International Case Studies on Tourism Destination Management and Covid-19: Impacts and Responses. Spojené kráľovstvo: Taylor & Francis Ltd, 240 s. ISBN 978-1-032-31625-3.
STOFFELEN, Arie a IOANNIDES, Dimitri. (2022). Handbook of Tourism Impacts: Social and Environmental Perspectives. Spojené kráľovstvo: Edward Elgar Publishing Limited. 360 s. ISBN 978-1-80037-767-7.
Case study:
Hilton. Annual Reports. [online]. Dostupné z: https://ir.hilton.com/financial-reporting/annual-reports
The British Museum. Membership. [online]. Dostupné z: https://www.britishmuseum.org/membership
Tuborg. Drink with respect. [online]. Dostupné z: https://www.tuborg.com/en/tuborg-tour/

Syllabus

1. Theoretical background, characteristics, position of actors in stakeholders in tourism supply management, their function and role on the market Tourism enterprises and their good practice in case studies: 2. Destination management and marketing organizations in tourism, in destination marketing management of selected demand segments 3. Implementation of the European project "EDEN" or "European City of Culture" in a specific destination 4. Environmentally friendly hotels in terms of sustainability. 5. Gastro operations in specific forms of gastronomy (fast-food, slow-food, fit-food, etc.). 6. Travel agencies in the development of public relations PR (using new forms of communication and long-term development of loyalty programs.) 7. Cooperation between travel agencies in order to eliminate conflict situations 8. Tourist information centres in the information transmission system in relation to B2C. Enterprises that provide services related to tourism and their good practice 9. Congress centers, trade fair grounds and their agencies in creating an offer from the aspect of acquisition of premises and cooperation with B2B customers. 10. Therapeutic spa in the creation of a package offer for the customer and his accompanying person 11. Galleries and museums for all with an emphasis on the elimination of barriers for physically, visually, hearing-impaired clients. 12. Theme parks and innovative elements of the exhibition presentation with the most modern means of ICT expression. 13. Manufacturing companies and their function in the tourism market from the aspect of PR and local sales of own production.

Requirements to complete the course

Course:
Active lecture/seminar 25 %
Excursion report and evaluation 15 %
Total 40 %
Exam:
Final exam 60 %

Student workload

Total student workload: 78 hours.
• Attendance at lectures: 26 hours
• Preparation for seminars 12 hours
• Professional excursion 2x10 = 20 hours
• Preparation for the exam 20 hours

Language whose command is required to complete the course

english

Date of approval: 09.02.2023

Date of the latest change: 27.02.2024