Analyzes and Trends in Tourism Services (in English)
- Credits: 6
- Ending: Examination
- Range: 2P + 2C
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
The aim of teaching the subject is to acquire knowledge, competences and skills in the analysis and identification of the development and trends in the economics of services and within it, primarily in tourism services.
Knowledge
Students will acquire knowledge of the economics of services and within it the services of tourism. Theoretical background will serve to understand the structural changes in the Slovak economy, the position and importance of tourism services as a cross-cutting sector in the Slovak economy. Students will better understand the data obtained from secondary sources using the method of analysis and synthesis. Combining knowledge of service economics and quantitative methods will increase students´ motivation, better understanding of the issue, deepening skills and better analytical and critical thinking.
Skills
After completing the course, students will have skills in searching for data in statistical databases, to orient themselves in the most important performance indicators of tourism services. They will be able to use quantitative methods appropriately in analyzes for the field of tourism services and related services, they will be able to interpret the obtained results correctly and use them to answer questions or verify hypotheses and to formulate recommendations.
Competences
The acquired knowledge and skills reflect the profile of the top / middle manager in tourism, in connection with the need for analytical and synthetic thinking in solving strategic tasks in the company, as well as in solving projects and applying new trends and challenges. Teamwork in the creation of case studies creates the student's competence for cooperative work in a team.
Indicative content
The course defines the economics of services, explains the structural changes in the economy, the benefits and barriers to liberalization, the demand and supply of tourism services. Based on performance indicators obtained from secondary sources of statistical databases through the use of analysis methods, time series and selected mathematical and statistical methods, it monitors the development, trends and position of tourism services as a cross-sectional sector in the context of service economics in Slovakia and the EU. It identifies the benefits and features of international trade in services and the position of international trade in tourism services in the export and import of services in the Slovak Republic and the EU.
Support literature
Basic literature:
BENEŠOVÁ, Dana at al. Services and Trends. 1st Editon. Praha : Leges, 2022. 128 p. ISBN978-80-7502-647-7
Support literature:
KUBIČKOVÁ, Viera – BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. 1st Edition. Praha : Wolters Kluwer ČR, 2022. 87 p. ISBN 978-80-7676-379-1.
KUBIČKOVÁ, Viera – ČUKANOVÁ, Miroslava – BENEŠOVÁ, Dana. The Impact of Socio - Technological Changes on Service. In: New Trends in the Economic Systems Management in the Context of Modern Global Challenges : Collective Monograph. Sofia: VUZF Publishing House “St. Grigorii Bogoslov”, s.59 – 81. 2020. ISBN 978-954-8590-85-3.
LEE, Sang – LEE, DonHee. Untact a new customer service strategy in the digital age. In: Service Bussines. (online) 2020. roč. 14, s. 1 – 22. Dostupné na https://doi.org/10.1007/s11628-019-00408-2
Syllabus
1. Definition of services as economic activities and products, specific nature of services, asymmetric information and moral hazard, classification of tourism services and related services. 2. Analysis of demand for tourism services, demand factors, contexts of formation of demand for tourism services, demand of tourism enterprises for related services and knowledge-intensive services. Determinants of consumer behavior in the tourism market, consumer and his decision-making. 3. Formation of the tourism service offer. Human factor in tourism services, work in services as a relationship, human resource management in tourism services. Technique and technologies in tourism services. 4. The impact of technological progress on changes in the processes of tourism businesses, e-business and within it e-tourism, the adaptation of ICT in tourism businesses in the Slovak Republic and new trends in the use of ICT. 5. Service economy and service society, analysis of structural changes in the economy, position of tourism services in the economy of the Slovak Republic and in the EU, new trends, achieved status, development features, factors affecting the growth of tourism services. 6. Application of the ANOVA method – analysis of variance and its use in tourism. 7. Production and productivity in tourism services and related services, knowledge intensity of tourism service production, relationship between tourism services and knowledge-intensive services. Impact of global crisis phenomena on tourism services. 8. Analyzing relationships in tourism: Regression and correlation models for measuring externalities on service production and dependencies between them. 9. Analyzing relationships in tourism: Regression and correlation models for measuring externalities on service production and dependencies between them. 10. Analysis of the tourism and related services market, the importance and impact of the Services Directive, the strategy for the single market for services and tourism services within it, new challenges and trends in building a single market. 11. Analysis of the tourism services market using the DEMATEL method. 12. Goodness of fit tests and their place in tourism analyses. 13. Liberalization of trade in services, WTO and Slovakia. Foreign direct investment in services and tourism services. International trade in services and within it, international trade in tourism services, analysis of factors of development of international trade in services, classification systems, trends of development of world trade in tourism services.
Requirements to complete the course
Individual work, team work in the elaboration of case studies, written exam
Seminars - 40 %
Elaboration and presentation of a case studies in the team - 40 %
Final written exam - 60 %
Student workload
Total workload: 156 hours of that
Attendance at lectures: 26 hours
Attendance at seminars: 26 hours
Preparation for seminars: 13 hours
Elaboration of the semester project: 13 hours
Preparation for written verification of the project: 26 hours
Preparation for the exam: 52 hours
Language whose command is required to complete the course
English
Date of approval: 06.03.2024
Date of the latest change: 27.03.2025