Doing Business in China

Teachers

Included in study programs

Teaching results

Students will possess following abilities:
- on the specifics and regulation of investment, exports and imports in the PRC,
- the specifics of trade negotiations with a Chinese partner,
- on business opportunities in the Chinese market.
Students will obtain following skills:
- work with databases and e-commerce platforms to identify business opportunities in the Chinese market,
- be able to identify the key specifics of mentality and trade negotiations with a Chinese trading partner,
- know the requirements to ensure the basic process of successful participation within the fair in the PRC.
Students will gain following competences:
- respond to the peculiarities of the Chinese market (personal, qualitative, regulatory) by setting the correct method of entry, respectively. marketing strategy in the territory,
- identify business opportunities reflecting the specificities of the Chinese market,
- prepare and present an example of a business case with a business partner from China.

Indicative content

Characteristics of foreign trade, business customs, and specificities of the PRC territory, including its territorial and commodity structure. Identification of export and import business opportunities. Establishing a Chinese business partner and understanding the specifics of business negotiations. Regulations governing foreign trade with the PRC, including tariff and non-tariff barriers

Support literature

BRZICA, Daneš, Boris HOŠOFF a Veronika HVOZDÍKOVÁ. Vývoj a perspektívy svetovej ekonomiky. Bratislava: Ekonomický ústav Slovenskej akadémie vied, 2023, 318 s. ISBN 978-80-7144-335-3.
ECONOMY, Elizabeth C. Svět podle Číny. Praha: Bourdon, 2023, 246 s. ISBN 978-80-7611-081-6.
LIN, Justin Yifu. (2022). China’s Belt and Road Initiative: The rationale and likely impacts of the new structural economics perspective. Journal of International Business Policy, 5.2: 259-265.
SHIRA Dezan et al. (2022). Doing Business in China 2023: An Introduction to the Fundamentals of Investing in China. Asia Briefing.
ZOU, Longcan, et al. (2022). What is the rationale behind China's infrastructure investment under the Belt and Road Initiative. Journal of Economic Surveys, 2022, 36.3: 605-633.
MZVaEZ. Ekonomická informácia o teritóriu. ČĽR. 2024
BusinessInfo.cz. Souhrnní teritoriální informace. ČĽR. 2024

Syllabus

1. Historical context of Chinese economic reforms and the entry of foreign investors into the Chinese market. 2. Business negotiations with a Chinese partner - specifics. 3. Specifics of Chinese trade negotiations, model situations. 4. Successful Slovak and Czech companies on the Chinese market and their business model. 5. Business opportunity in the Chinese market - investment. 6. Regulation of foreign direct investment in the Chinese market. 7. Regulation in the PRC's foreign trade. 8. Business opportunities in the Chinese market - export. 9. Business opportunities in the Chinese market - import. 10. Qualitative aspects of Chinese goods. 11. Acquisition of a Chinese business partner through trade fairs. 12. Identification of business opportunities on the example of Alibaba.com. 13. Simulations of business cases with a Chinese trading partner - export and import.

Requirements to complete the course

10 % Active participation within seminars
30 % Semester work and its presentation
60 % final exam

Student workload

Total: study load 4 credits x 26 h = 104 hours
Separate study load for individual educational activities:
Attendance at seminars: 26 hours
Preparation for seminars: 13 hours
Preparation of the business case and its presentation: 26 hours
Preparation for the final exam: 39 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 31.03.2025