Doing Business in China

  • Credits: 4
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

International Trade Management

Teaching results

Students will possess following abilities:
- on the specifics and regulation of investment, exports and imports in the PRC,
- the specifics of trade negotiations with a Chinese partner,
- on business opportunities in the Chinese market.
Students will obtain following skills:
- work with databases and e-commerce platforms to identify business opportunities in the Chinese market,
- be able to identify the key specifics of mentality and trade negotiations with a Chinese trading partner,
- know the requirements to ensure the basic process of successful participation within the fair in the PRC.
Students will gain following competences:
- respond to the peculiarities of the Chinese market (personal, qualitative, regulatory) by setting the correct method of entry, respectively. marketing strategy in the territory,
- identify business opportunities reflecting the specificities of the Chinese market,
- prepare and present an example of a business case with a business partner from China.

Indicative content

Specifics of the historical development of business and the inflow of foreign investment into the PRC. Business negotiations - cultural, linguistic, religious and regional specifics. Business opportunities in the PRC - investment, export and import. Quality of goods when imported from the territory. Participation in trade fairs and e-commerce platforms and ways of doing business in the Chinese market. Simulation and specifics of a business case with a Chinese business partner.

Support literature

1. BALÁŽ, Peter, et al. China’s Economic Growth and Its Main Sources. China's Expansion in International Business: The Geopolitical Impact on the World Economy, 2020, 49-95.
2. BALÁŽ, Peter, et al. FDI as a driving force of China’s expansion. China's Expansion in International Business: The Geopolitical Impact on the World Economy, 2020, 161-235.
3. DATHE, Tracy; MÜLLER, Volker; HELMOLD, Marc. Business Opportunities and Risks in China: Strategies and Recommendations from a European Perspective. Springer Nature. 2023.
4. CHEN, Yansheng; LIN, Zhijun. Business intelligence capabilities and firm performance: A study in China. International Journal of Information Management, 2021, 57: 102232.
5. PFAJFAR, Gregor; MAŁECKA, Agnieszka. Evaluating the role of Confucian virtues in Chinese negotiation strategies using a Yin Yang cultural perspective. European Journal of International Management, 2022, 17.2-3: 290-323.
6. ZHANG, Jianping. China’s Perspective. Further ASEAN–China Cooperation for Joint Prosperity: Envisioning ACFTA 3.0 in the Digital Era, 2024, 225.

Syllabus

1. Historical context of Chinese economic reforms and the entry of foreign investors into the Chinese market. 2. Business negotiations with a Chinese partner - specifics. 3. Specifics of Chinese trade negotiations, model situations. 4. Successful Slovak and Czech companies on the Chinese market and their business model. 5. Business opportunity in the Chinese market - investment. 6. Regulation of foreign direct investment in the Chinese market. 7. Regulation in the PRC's foreign trade. 8. Business opportunities in the Chinese market - export. 9. Business opportunities in the Chinese market - import. 10. Qualitative aspects of Chinese goods. 11. Acquisition of a Chinese business partner through trade fairs. 12. Identification of business opportunities on the example of Alibaba.com. 13. Simulations of business cases with a Chinese trading partner - export and import.

Requirements to complete the course

10% Active participation within seminars
30% Semester work and its presentation
60% final exam

Student workload

Total: study load 4 credits x 26 h = 104 hours
Separate study load for individual educational activities:
Attendance at seminars: 26 hours
Preparation for seminars: 13 hours
Preparation of the business case and its presentation: 26 hours
Preparation for the final exam: 39 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 29.10.2024