Business in the Practice 2 - RETAIL ACADEMY
- Credits: 4
- Ending: Examination
- Range: 2C
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Be able to apply the theoretical knowledge acquired in lower grades to solve practical tasks assigned by representatives of economic practice. To practice a cognitive approach to solving problems and projects, to adopt work habits, to take responsibility for working in a team, to get to know the business environment, to learn to work in a heterogeneous or interdisciplinary team.
Competence - to be able to take responsibility for work in a team, to know how to coordinate cooperation in a team, to be able to analyze a given project, to process a concept, to verify results, to be able to argue and coordinate project tasks, to solve conflicts in a team, to model business situations, to create marketing concepts.
Skill – critical thinking, ability to work in a team and analyze the situation, acquire work habits, apply theoretical knowledge to practical activities, keep records, ability to self-reflect.
Indicative content
Entrepreneurship in practice is focused on the comprehensive practical performance of the student,
which is realized in several forms, such as solving projects (project-based learning) in a selected
club in the segment of international trade, tourism or marketing and business management.
Furthermore, it can be participation in an ERASMUS + study or ERASMUS practice, or another
suitable form chosen by the teacher in coordination with the representative of economic practice,
including a visit to the workplace or workplaces of a practice partner.
Support literature
1. HANULÁKOVÁ, Eva – ČVIRIK, Marián. Marketingový manažment. Bratislava: Vydavateľstvo EKONÓN, 2021. 130 s. ISBN 978-80-225-4886-1.
2. KUCHTA, Martin. Digitálny marketing : marketingová komunikácia na internete. Recenzenti: Jakub Horváth, Peter Hacek. - 1. vydanie. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2022. - 184 s. ISBN 978-80-225-4974-5.
3. DANESHJO, Naqibullah. Manažérstvo inovácii. Košice: Vydavateľstvo Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
4. DAŇO, Ferdinand – DRÁBIK, Peter – REHÁK, Róbert – VERNEROVÁ, Dominika. Distribúcia (Distribúcia v marketingu, Distribučný manažment). Bratislava: Vydavateľstvo Ekonóm, 2022. 328 s. ISBN 978-80-225-4962-2.
5. BAUMÖHL, Eduard a kol. Manažérske rozhodovanie v marketingu. Bratislava : Vydavateľstvo Ekonóm, 2023. 126 s. ISBN 978-80-225-5060-4.
6. ZUBAĽOVÁ, Ľubica – DRIENIKOVÁ, Kristína – PUŠKÁROVÁ, Paula. Ekonomika a obchodná politika rozvojových krajín. Praha: Leges, 2022. 188 s. ISBN 978-80-7502-605-7.
7. KITTOVÁ, Zuzana. The European Union as a Major Trading Player in the Global Economy. Handbook of Research on Social and Economic Development in the European Union. Herschley, USA: IGI Global, 2020. 45-68 s. ISBN 978-17-998-1188-6. ISSN 2327-5677.
8. KAŠŤÁKOVÁ, Elena - RUŽEKOVÁ, Viera. Medzinárodné obchodné operácie. Bratislava : Vydavateľstvo EKONÓM, 2019. 200 s. ISBN 978-80-225-4611-9.
9. PAVELKA, Ľubomír, RUŽEKOVÁ, Viera, ZUBAĽOVÁ, Ľubica. Inštitucionálna podpora financovania exportu a zahraničných investícií vo vybraných krajinách EÚ. Praha: Leges, 2021. 196 s. ISBN 978-80-7502-503-6.
10. FERENČÍKOVÁ, Soňa – ZÁBOJNÍK, Stanislav – PÁSZTOROVÁ, Janka – HLUŠKOVÁ, Tatiana – KRAJČÍK, Daniel. Stratégia medzinárodného podnikania. Bratislava: Vydavateľstvo EKONÓM, 2021. 327 s. ISBN 978-80-225-4898-4.
11. MICHÁLKOVÁ, A, et. al.: Economics of Tourism. Regional aspects. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 138 s. ISBN 978-80-7556-121-3.
12. NOVACKÁ, Ľudmila a kol. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín: Radim Bačuvčík - VeRBuM, 2020. 370 s. ISBN 978-80-88356-05-9.
13. MURA, Ladislav – BAŽÓ, Ladislav. Kontroling malých a stredných podnikateľských subjektov v službách a cestovnom ruchu. Bratislava: Vydavateľstvo Ekonóm. 2024.
14. KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Inovácie v cestovnom ruchu: prípadové štúdie. 1. vyd. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 119 s. ISBN 978-80-7556-117-6.
15. NOVACKÁ, Ľudmila. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín : Radim Bačuvčík - VeRBuM, 2020. 370 s. Dostupné na : https://of.euba.sk/www_write/files/veda-vyskum/publikacie/2021-1-19-novacka-sucasnost-cr.pdf
Syllabus
Individually according to individual clubs, e.g. - Assignment of a professional topic and its solution during the semester with the support of the economic practice coordinator. - Professional lectures and discussion on the issue. - Discussion of students with a representative of top management and a representative from practice. - Excursions and tours of the work spaces of a practice partner. - Work at representative bodies of the Slovak Republic. - Practical performance in the field of tourism. - Solving ad hoc problems (assigned by the teacher or representative of economic practice).
Requirements to complete the course
Teamwork.
Term project.
Final presentation.
Rating:
10% partial presentations
30% processing of semester work
60% final presentation and answers to questions from practice and faculty representatives.
Student workload
Number of credits: 4
Participation in seminars: 26 h
Processing of the semester project: 52 h
Preparation for seminars: 26 h
Language whose command is required to complete the course
Slovak, English
Date of approval: 23.02.2023
Date of the latest change: 07.03.2024