Financial and Price Decision Making in Trade (in English)

Teaching results

By completing the course, students acquire knowledge about the financial management of a business enterprise in the context of the goal or objectives of business. They will get acquainted with the connection of financial planning with business planning and marketing activities in the markets of target customers, with financial controlling and with the use of its tools and procedures in the company. They will gain knowledge about methods, procedures, indicators and their use in analysis and in predicting the financial situation of a business, in a detailed analysis of the effectiveness of marketing expenses and the impact of decisions on pricing strategies and pricing on the company's financial results.
Graduates of the course will be able to perform the necessary financial analysis concerning the optimization of financial and property structure of a business, evaluate business efficiency in various areas of business, using appropriate procedures, and especially interpret calculated indicators and results in the context of economic and business goals. They will learn to predict the financial situation of suppliers and customers and then use the information obtained in business relationships. They understand the current approach to the analysis of marketing and business costs of a business and evaluation through partial and synthetic indicators such as customer profitability or profitability of marketing investments. They will be able to evaluate the effects of pricing decisions concerning the company's marketing goals.
Upon successful completion of the course, students will acquire competencies that will enable them to apply in business positions operating in more complex and demanding consumer and business markets. They can connect and solve problems of a strategic and operational nature, link the financial aspects of business with marketing and business activities, and strengthen their readiness for business negotiations and price negotiations.