Marketing Management (in English)

Teaching results

By completing the course, students gain knowledge about the essence of marketing management and its position within other managerial disciplines and processes in the company. They get to know individual stages and tools of marketing management, the process of marketing management and specific management systems that are related to management processes in marketing. They will gain knowledge about the positions of marketing manager and marketing controller as carriers of processes, tools and systems of marketing management and about their professional flexibility. They will become familiar with the possibilities and conditions of using artificial intelligence and other intelligent systems in the process of marketing management.
Graduates of the subject will be able to implement the necessary marketing analyses, compile
marketing predictions and plans and put them into practice. They learn to predict differently
marketing situations, evaluate the effectiveness of marketing operations, programs and tasks and control them. They understand comprehensive marketing performance evaluation systems
of the enterprise. I can coordinate individual departments in the company from the point of view of key elements of business and managerial activities, i.e. j. customers and competitors and participate in projects of different focus. They will learn to use relevant modern intelligent systems in the process of marketing management.
By successfully completing the course, students will acquire competencies that will enable them to apply for managerial positions in all types of businesses, when solving tasks of marketing and of a managerial nature, as well as in the field of work with human and other available company resources on the basis of adequate managerial communication, flexible organization and the application of appropriate decision-making styles with regard to the sustainability and social responsibility of marketing and management activities of companies. I can solve problems of a strategic and operational nature. They will acquire professional flexibility and adopt a systematic, innovative and proactive approach to various business and managerial situations, their evaluation and solution. They can use artificial intelligence and other modern intelligent systems in the process of marketing management.