Marketing Management (in English)

Teaching results

By completing the course, students gain knowledge about the essence of marketing management and its position in other management processes in the company. They will get acquainted with the individual stages and tools of marketing management and with specific management systems that are related to management processes in marketing. They will gain knowledge about the positions of marketing manager and marketing controller as carriers of processes, tools and systems of marketing management and about their professional flexibility.
Graduates of the course will be able to implement the necessary marketing analyzes, compile marketing predictions, plans and strategies and put them into practice. They will learn to predict various marketing situations, evaluate the effectiveness of marketing operations, programs and tasks and control them. They understand a comprehensive marketing system for evaluating business performance. They can coordinate individual departments in the company in terms of key elements of business and entrepreneurial activity, t. j. customers and competitors and participate in projects of various orientations.
Upon successful completion of the course, students will acquire competencies that will enable them to apply in managerial positions in all types of companies, in solving tasks of marketing and managerial nature, as well as in working with human and other available corporate resources based on appropriate managerial communication, flexible organization and application. appropriate decision-making styles with regard to the sustainability and social responsibility of marketing and managerial activities of companies. They can solve problems of strategic and operational nature. They will acquire professional flexibility and acquire a systematic, innovative and proactive approach to various business and entrepreneurial situations, their evaluation and solution.