Inovative Product Management (in English)

  • Credits: 8
  • Ending: Examination
  • Range: 2P + 2C
  • Semester: winter
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Marketing and Trade Management

Teaching results

By completing the course, students will gain the latest knowledge and understanding of product innovations, their meaning, principles, goals, and innovation management from a macroeconomic perspective - society-wide and microeconomic-business. They will be able to plan, formulate and implement innovative product strategies in the Deming cycle (P-D-C-A) of continuous improvement. They will learn to identify, analyze and manage the various phases and stages of the innovation process in organizations and will be able to practically use progressive innovation-management methods and tools in quantitatively integrated development of new products (products and services) in business and marketing. Emphasis in profiling the graduates of the course is placed on increasing creativity in product innovation processes and their management intensities of smart industry, green economy and market environmentalism.
By completing the course, students will gain practical skills for the management of product and service innovation in the focus not only in the field of marketing but also in the broader context of integrated management organization according to ISO standards. In the Deming cycle P-D-C-A, continuous improvement of innovation performance. Graduates will be able to model the innovation potential of the company, implement progressive methodological tools of innovative product management in various phases of the product life cycle and optimize the processes of innovation implementation.
Graduates of the course will acquire competencies for the performance of innovative market segments. They will be competent to manage innovation teams and coordinate the organization's innovative business environment in the intensities of sustainable production, green growth and the circular economy.

Indicative content

The essence and importance of innovation. Theoretical background. Methodical tools for the preparation of innovations. Innovative management as a comprehensive management tool. More progressive approaches to innovation management. Determining the position of innovation in the target market. Evaluation of competitive advantage. Modeling the innovation potential of the company. Competitiveness of innovated products. Innovative company performance and its measurement. Linking innovation and strategy. Use of modern marketing methods. Information system to support the search for innovative ideas. Search for innovative ideas according to market segments. Internal information sources for finding business ideas.

Support literature

1. DANESHJO, Naqibullah. Innovation management. Košice: Publisher Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
2. DANESHJO Naqibullah. Modern methods of managing lean businesses. Košice. Publisher Equilibria, s.r.o., 2023. 113 s. ISBN 978 - 80 - 8143 - 334 – 4.
3. DANESHJO, Naqibullah – MALEGA Peter. Product and Process Innovation in Enterprises. Germany: Publisher RAM-Verlag, 2022. 211s. ISBN 978-3-96595-024-5.
4. MALEGA Peter – DANESHJO, Naqibullah. Industrial production management. Germany: Publisher RAM-Verlag, 2022. 280s. ISBN 978-3-96595-019-1.
5. ANDERSEN Ann louise,– ANDERSEN, Rasmus – BRUNOE, Thomas Ditlev – LARSEN, Maria Stoettrup Schioenning – NIELSEN, Kjeld – NAPOLEONE, Alessia, – KJELDGAARD, Stefan. Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems. Switzerland: Publisher Springer, 2021. 507s. ISBN 978-3-030-90699-3.

Syllabus

1. The essence and importance of innovations, theoretical background. Basic innovation tips. Basic theses of solved technological areas. Innovations and their importance for the company. Innovative potential of the company. 2. Description of the techniques that give rise to innovation. Methodical tools for the preparation of innovations. Innovative management as a comprehensive management tool. More progressive approaches to innovation management. 3. Determining the position of innovation in the target market. Evaluation of competitive advantage. Production process innovations (process mapping, process streamlining approaches). Product innovations. Integrated product development. Creativity in the innovation process. Sources of topics in innovation. 4. Comprehensive innovation strategy. The impact of marketing on innovation strategy. Innovation of marketing activities. 5. Attributes of innovation (Product Development). Modeling the innovation potential of the company. Competitiveness of innovated products. 6. Methodical tools for the preparation of innovations. S-curve method. Model of innovation potential of a company. Innovative activity of business entities in the Slovak Republic and abroad 7. Influence of product life cycle on marketing and innovation, Innovative marketing. The importance of customer involvement in the innovation process in relation to innovation marketing. 8. Optimization of processes for the implementation of innovations. Management of innovative projects. Planning of innovative projects. 9. Retro-innovations and their market entry. The optimal combination of marketing tools. An innovative marketing tool. 10. Innovative performance of a company and its measurement. Linking innovation and strategy. Use of modern marketing methods. 11. Applications of modern marketing methods, barriers to the use of modern methods for knowledge and understanding of the market, a comprehensive innovation strategy. Its content, objectives and areas. 12. Information system to support the search for innovative ideas. Strategies according to innovative procedures. 13. Search for innovative ideas according to market segments. Internal information sources for finding business ideas.

Requirements to complete the course

20% continuous semester assessment
20% semester work
60% written exam

Student workload

Workload: 208 hours
Attendance at lectures: 26 hours
Attendance at seminars: 26 hours
Preparation for seminars: 26 hours
Elaboration of a semester project: 26 hours
Preparation of literary research: 19 hours
Preparation for written verification of knowledge: 20 hours
Preparation for the exam: 65 hours

Language whose command is required to complete the course

English

Date of approval: 23.02.2023

Date of the latest change: 04.03.2024