Management and Marketing Consulting

  • Credits: 10
  • Ending: Examination
  • Range: 16sP
  • Semester: winter
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

Marketing and Trade Management

Teaching results

By completing the course, students gain knowledge about the scientific aspects of management and marketing consulting, which have their origins in scientific management. They will get acquainted with different approaches to management and marketing consulting. They will deepen their knowledge of the interaction between counseling practice and theory. They will get to know various analytical and complex international consulting approaches, the critical evaluation of which will contribute to solving clients' problems. They will get acquainted in detail with the process and methods of counseling diagnostics. They will gain an overview of the research and educational activities of consulting companies and consultants and their professional integrity.
Graduates of the course will be able to create logically accurate and practically applicable solutions to managerial, marketing and business problems. They will deepen their ability to use methods of counseling diagnostics, which is a key element of the spectrum of counseling methods and approaches. They understand the scientific platform of management and marketing consulting, based on which they can define the client's problems and identify its causes, identify other significant features and determine the company's potential to address the situation. They will learn to work with complex counseling problems and transform practical experience into an area of appropriate theory.
Upon successful completion of the course, students will acquire competencies that will enable them to apply in consulting positions in all types of consulting companies, in managerial positions in consulting companies as well as other business entities that will use consulting services and in specialized marketing workplaces. They are able to approach counseling effectively on the basis of objectivity and independence, professional ethics and integrity.

Indicative content

Management and marketing consulting as part of economic consulting. Scientific approaches to consulting - scientific management as a platform for management consulting. Requirements for approaches in counseling. Scientific approaches in marketing consulting. Consulting diagnostics as a method of management and marketing consulting. Selected aspects of the scientific approach in education. counselors in order to acquire new knowledge and deepen the existing base of counseling experience and skills.

Support literature

1. Baaj, M. G. 2016. An Introduction to Management Consultancy. London, Sage Publications Ltd. ISBN10 1446256138. ISBN13 9781446256138
2. Kavanaugh, J. 2018. Consulting Essential : The Art and Science of People, Facts, and Frameworks. USA: Publishing In A Box. ISBN10 154451025X. ISBN13 9781544510255.
3. Kubr, M. 2002. Management Consulting: A guide to the profession. Four edition. Geneva, International Labour Office.
4. Mahoney, J., Markham, C. 2013. Management Consultancy. Oxford, Oxford University Press. ISBN10 0199645477. ISBN13 9780199645473
5. Michalko, M. 2004. Manažérska diagnostika a terapeutika podniku. Ostrava: Ostravská univerzita.
6. Neumannová, A. et al. 2012. Podniková diagnostika. Bratislava: Iura Edition.
7. Taylor, W. F. 1982. The Principles of Scientific Management. NY: Hive Publishing Company.
8. Boussebaa, M. and Faulconbridge, R.J. (2019). Professional service firms as agents of economic globalization: A political perspective. Journal of Professions and Organization, 6, 72–90.
9. Bronnenmayer, M., Wirtz, B.W. and Göttel, V. (2014). Succes factors of management consulting. Review of Management Science, 10 (1), 1-34. Brooks, A. K. and Edwards, K. (2014).
10. Dawes PL, Dowling GR, Patterson PG (1992) Criteria Used to Select Management Consultants. Ind Mark Manage 21:187–193
11. Curuksu, J.D. (2018). Analysis of the Management Consulting Industry. DataDriven. Management for Professionals. Cham: Springer, pp. 1-16. https://link.springer.com/chapter/10.1007/9 78-3-319-70229-2_1 (Downloaded: 2 Ju1y, 2019)
12. Gross, A., Poór J., and Solymossy,E. (2009). The changing outlines of western management consulting. (In Hungarian) Marketing and Management, 44 (4), 20-32.
13. Litrico JB, Lee MD (2008) Balancing exploration and exploitation in alternative work arrangements: a multiple case study in the professional and management services industry. J Organ Behav 29(8):995–1020.
14. Miles, I. (2005). Knowledge-intensive business services: prospects and policies; Foresight, 7 (6) , 39–63.
15. Poór, J. and Milovecz, Á. (2011). Management Consulting in Human Resource Management: Central and Eastern European Perspectives in Light of Empirical Experiences. Journal of Service Science and Management. 8 (1), pp. 300-314.
16. Daňo, F., Hanuláková, E. Internationalization of consultancy services. - Registrovaný: Web of Science. In Central and Eastern Europe in the changing business environment. International joint conference. Central and Eastern Europe in the changing business environment : proceedings of 16th international joint conference : may 27, 2016, Prague, Czech Republic and Bratislava, Slovakia. - Prague : Oeconomica Publishing House, University of Economics, Prague, 2016. ISBN 978-80-245-2145-9. ISSN 2453-6113, p. 76-87.
17. Hanuláková, E., Daňo, F., Drábik, P. Approaches to Education in the Field of Management, Marketing and Enviromental Consulting. - Registrovaný: Web of Science. In AD ALTA : journal of interdisciplinary research. - Hradec Králové : MAGNANIMITAS, 2019. ISSN 2464-6733, 2019, vol. 9, no. 1, pp. 84-91 online.

Syllabus

1. Management and marketing consulting as part of economic consulting. The concepts. The essence. Meaning. Trends. 2. Scientific management as a platform of management consulting. F.W. Taylor, H. Gannt, F. Gilbret. 3. Consulting practice and development of theoretical knowledge of management and marketing. 4. Requirements for approaches in marketing consulting. Methods and tools developed by Boston Consulting Group, McKinsey and Booz Allen Hamilton in collaboration with Harvard Business School. 5. Comprehensive solutions for consulting companies Boston Consulting Group, McKinsey. 6. Consulting diagnostics. 7. Research as part of the activities and advisory approach. Research models of consulting companies. 8. Education of consultants in management and marketing. The role of professional organizations in research and training of consultants.

Requirements to complete the course

40% semester work
60% written exam

Student workload

Workload: 260 hours
Attendance at lectures: 16 hours
Self-study: 84 hours
Elaboration of a semester project: 60 hours
Preparation for the exam: 100 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 02.04.2023

Date of the latest change: 15.01.2022