Principles and Methods of Scientific Work

Teachers

Included in study programs

Teaching results

Knowledge: The graduates of the course will strengthen their knowledge about journal and citation databases, the evaluation of the level of scientific outputs and quantitative methods used in marketing. They will extend their knowledge of general scientific methods and the knowledge about the nature of economic research.
Competences: The graduates are able to read scientific studies and critically evaluate their results. They are able to formulate a research problem and write the results of their own research in the form of a research study.
Skills: The graduates can decide on the choice of method of data collection and their detailed analysis. They will master the methods of data processing, they will be able to use software R. They will be able to independently develop their knowledge in statistical methods and in the use of modern software, will understand empirical studies in marketing and will be able to use them in new areas of focus.

Indicative content

The essence of scientific work, formulation of research questions. Testing statistical hypotheses. Academic writing, citation and journal databases. Ethics of scientific work, plagiarism and predatory journals. Evaluation of scientific outputs.

Support literature

1. Anderson, D. R. et al. (2018). An introduction to management science: quantitative approach. Boston: Cengage learning.
2. Baumöhl, E., Čvirik, M., Kukura M., Ševčíková, R. (2023). Manažérske rozhodovanie v marketingu. Bratislava: Vydavateľstvo Ekonóm.
3. Dobbersteinová, J., Hudecová, S., Stožická, Z. (2019). Sprievodca svetom vedeckého publikovania. Bratislava : CVTI, 2019.
4. Hair Jr, J., Page, M., & Brunsveld, N. (2020). Essentials of business research methods. New York: Routledge.
5. Lyócsa, Š ., Baumöhl, E., Výrost, T. (2013). Kvantitatívne metódy v ekonómii I. Košice : ELFA, 2013.
6. Lyócsa, Š., Baumöhl, E., Výrost, T. (2013). Kvantitatívne metódy v ekonómii II. Košice : ELFA, 2013.
7. McDaniel Jr, C., Gates, R. (2018). Marketing research. Hoboken: John Wiley & Sons.
8. Výrost, T., Baumöhl, E., Lyócsa, Š. (2013). Kvantitatívne metódy v ekonómii III. Košice: ELFA.
Články:
1. Baumöhl, E. (2019). Are cryptocurrencies connected to forex? A quantile cross-spectral approach. Finance Research Letters, 29, 363-372.
2. Baumöhl, E., Iwasaki, I., Kočenda, E. (2019). Institutions and determinants of firm survival in European emerging markets. Journal of Corporate Finance, 58, 431-453.
3. Cortez, R. M., Clarke, A. H., Freytag, P. V. (2021). B2B market segmentation: A systematic review and research agenda. Journal of Business Research, 126, 415-428.
4. Hicks, D., Wouters, P., Waltman, L., De Rijcke, S., Rafols, I. (2015). Bibliometrics: the Leiden Manifesto for research metrics. Nature News, 520(7548), 429.
5. Jurajda, Š., Kozubek, S., Münich, D., Škoda, S. (2017). Scientific publication performance in post communist countries: still lagging far behind. Scientometrics, 112(1). 315-328.
6. Kienzler, M., Kowalkowski, C. (2017). Pricing strategy: A review of 22 years of marketing research. Journal of Business Research, 78, 101-110.
7. Lyócsa, Š., Baumöhl, E., Výrost, T., Molnár, P. (2020). Fear of the coronavirus and the stock markets. Finance Research Letters, 36, 101735.
8. Macháček, V., Srholec, M. (2019). Globalization of Science: Evidence from Authors in Academic Journals by Country of Origin. Institute for Democracy and Economic Analysis (IDEA), Study 6/2019. CERGE-EI, Prague.
9. Macháček, V., Srholec, M. (2021). Predatory publishing in Scopus: evidence on cross-country differences. Scientometrics, 126(3), 1897-1921.
10. Waltman, L. (2016). A review of the literature on citation impact indicators. Journal of Informetrics, 10(2), 365-391.

Syllabus

1. Introduction to the area of scientific work, journal sources and databases, publishing industry, scientific communication. 2. Academic writing, structure of scientific articles, literature review. Publication and review process. 3. Formulation of a research problem and scientific hypotheses. Ethics of scientific work, plagiarism and predatory journals. 4. Evaluation of science and research. Basic scientometric indicators. 5. Critical thinking and errors in logical reasoning. Logical fallacies, Distractions, inductive delusions, delusions of emotion and other psychological motives. 6. Introduction to quantitative methods, possibilities of their use in economics, the essence of drawing general conclusions. 7. Sampling methods, point estimation, statistical hypothesis testing. 8. Preparation and consultations for individual seminar papers.

Requirements to complete the course

40% semester work
60% written exam

Student workload

Workload: 260 hours
Attendance at seminars: 16 hours
Preparation for seminars: 84 hours
Elaboration of a semester project: 60 hours
Preparation for the exam: 100 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 02.04.2023

Date of the latest change: 17.10.2023