Entrepreneurship in the Practice 2 - CREATEC
- Credits: 4
- Ending: Examination
- Range: 2C
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
To be able to apply the theoretical knowledge acquired in lower grades to solve practical tasks assigned by representatives of economic practice. To practice cognitive approach to solving problems and projects, to acquire work habits, to take responsibility for working in a team, to get to know the business environment, to learn how to work in a heterogeneous or interdisciplinary team.
Competence - to be able to take responsibility for working in a team, to be able to coordinate cooperation in a team, to be able to analyse a project, to develop a concept, to verify the results, to be able to argue and coordinate project tasks, to resolve conflicts in a team, to model business situations, to develop marketing concepts.
Skills - critical thinking, ability to work in a team and analyze a situation, acquire work habits, apply theoretical knowledge to practical activities, keep records, ability to self-reflect.
Indicative content
Entrepreneurship in Practice focuses on the comprehensive practical performance of the student, which is carried out in several forms, such as project-based learning in a selected club in the segment of international business, tourism or marketing and business management. Business in practice is also focused on specifically assigned project tasks to the practice, or another appropriate form chosen by the lecturer in coordination with a representative of the economic practice, including a visit to the workplace or workplaces of the practice partner.
CREATEC - Cooperation with Createc. The content is to work in teams on Createc's professional assignments. This will include expert lectures, solving professional assignments from practice and a final presentation. Overview of all company activities: purchasing, sales, human resources, distribution, communications. Students will get practice in applying theoretical knowledge to real business situations and will have the opportunity to test their skills in marketing strategy and planning.
Support literature
1. KUCHTA, Martin. Digitálny marketing : marketingová komunikácia na internete. Recenzenti: Jakub Horváth, Peter Hacek. - 1. vydanie. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2022. - 184 s. ISBN 978-80-225-4974-5.
2. DANESHJO, Naqibullah. Manažérstvo inovácii. Košice: Vydavateľstvo Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
3. HANULÁKOVÁ, Eva – ČVIRIK, Marián. Marketingový manažment. Bratislava: Vydavateľstvo EKONÓN, 2021. 130 s. ISBN 978-80-225-4886-1.
4. DAŇO, Ferdinand – DRÁBIK, Peter – REHÁK, Róbert – VERNEROVÁ, Dominika. Distribúcia (Distribúcia v marketingu, Distribučný manažment). Bratislava: Vydavateľstvo Ekonóm, 2022. 328 s. ISBN 978-80-225-4962-2.
5. BAUMÖHL, Eduard a kol. Manažérske rozhodovanie v marketingu. Bratislava : Vydavateľstvo Ekonóm, 2023. 126 s. ISBN 978-80-225-5060-4.
6. ZUBAĽOVÁ, Ľubica – DRIENIKOVÁ, Kristína – PUŠKÁROVÁ, Paula. Ekonomika a obchodná politika rozvojových krajín. Praha: Leges, 2022. 188 s. ISBN 978-80-7502-605-7.
7. KITTOVÁ, Zuzana. The European Union as a Major Trading Player in the Global Economy. Handbook of Research on Social and Economic Development in the European Union. Herschley, USA: IGI Global, 2020. 45-68 s. ISBN 978-17-998-1188-6. ISSN 2327-5677.
8. KAŠŤÁKOVÁ, Elena - RUŽEKOVÁ, Viera. Medzinárodné obchodné operácie. Bratislava : Vydavateľstvo EKONÓM, 2019. 200 s. ISBN 978-80-225-4611-9.
9. PAVELKA, Ľubomír, RUŽEKOVÁ, Viera, ZUBAĽOVÁ, Ľubica. Inštitucionálna podpora financovania exportu a zahraničných investícií vo vybraných krajinách EÚ. Praha: Leges, 2021. 196 s. ISBN 978-80-7502-503-6.
10. FERENČÍKOVÁ, Soňa – ZÁBOJNÍK, Stanislav – PÁSZTOROVÁ, Janka – HLUŠKOVÁ, Tatiana – KRAJČÍK, Daniel. Stratégia medzinárodného podnikania. Bratislava: Vydavateľstvo EKONÓM, 2021. 327 s. ISBN 978-80-225-4898-4.
11. MICHÁLKOVÁ, A, et. al.: Economics of Tourism. Regional aspects. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 138 s. ISBN 978-80-7556-121-3.
12. NOVACKÁ, Ľudmila a kol. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín: Radim Bačuvčík - VeRBuM, 2020. 370 s. ISBN 978-80-88356-05-9.
13. MURA, Ladislav – BAŽÓ, Ladislav. Kontroling malých a stredných podnikateľských subjektov v službách a cestovnom ruchu. Bratislava: Vydavateľstvo Ekonóm. 2024.
14. KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Inovácie v cestovnom ruchu: prípadové štúdie. 1. vyd. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 119 s. ISBN 978-80-7556-117-6.
15. NOVACKÁ, Ľudmila. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín : Radim Bačuvčík - VeRBuM, 2020. 370 s. Dostupné na : https://of.euba.sk/www_write/files/veda-vyskum/publikacie/2021-1-19-novacka-sucasnost-cr.pdf
Syllabus
Individually by individual clubs, e.g.: - Assignment of a professional topic and its solution during the semester with the support of the coordinator of the economic practice. - Professional lectures and discussion of the topic. - Discussion of students with a top management representative from the practice. - Excursions and tours of the working premises of the practice partner. - Practical performance in tourism, international business and internal trade. - Ad hoc problem solving (assigned by the teacher or the economic practice representative). - Final presentations.
Requirements to complete the course
Teamwork.
Term project.
Final presentation.
Rating:
10 % partial presentations
30 % processing of semester work
60 % final presentation and answers to questions from practice and faculty representatives.
Student workload
Number of credits: 4
Participation in seminars: 26 h
Processing of the semester project: 52 h
Preparation for seminars: 26 h
Language whose command is required to complete the course
Slovak, English
Date of approval: 06.03.2024
Date of the latest change: 28.03.2025