Sensory Marketing

Teaching results

After completing the course, students have generic knowledge of sensory marketing. They will get acquainted with the specifics of the application of individual senses in the marketing environment. Graduates of the course have a generic theoretical overview of the subject and at the same time have knowledge of practical applications. Students acquire a knowledge base focused on aroma marketing, tactile marketing, audio marketing and visual marketing. I can comprehensively use elements of sensory marketing in individual elements of the marketing mix.
The graduate of the course acquires skills of applying the acquired knowledge to fulfill tasks and solve problems in the field of sensory marketing as well as in areas related to it. Due to the highly practical approach to the subject matter, graduates have an extended overview of marketing science in the context of the sensory apparatus. The graduate will thus gain a competitive advantage in the labor market.
Upon successful completion of this course, students are able to use elements of sensory perception as an effective marketing tool. Understand the possibilities of application potential of sensory marketing. Since the emphasis of the subject is on practical application, the graduate will gain the ability to apply knowledge in the practical level. The successful graduate thus acquires competencies that can be used as an entrepreneur, a member of the marketing department, but also as a marketing manager.