Business and Managerial Ethics
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 1
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
By completing the course, students gain knowledge about the importance of business and managerial ethics for business and corporate practice. They will get acquainted with the interrelationships between business ethics and other areas of ethics that relate to business and professional activities in relation to business and corporate activities. They will gain knowledge about marketing ethics and its application in all its tools. They will also gain knowledge about the ethics of advertising as the most visible marketing tool with regard to children's advertising.
Graduates of the course will be able to implement business and managerial decisions with regard to their ethical aspect. They will be able to identify ethically controversial areas and situations in business and, management and marketing. They will understand the ethical principles of business, management and marketing and can apply them in their own practice.
Upon successful completion of the course, students will acquire competencies that will enable them to accept acceptable ethical behavior and decision-making in business situations and in various managerial positions. They will acquire the right ethical attitude and internal identification with important principles of business and managerial ethics and their manifestations in practice.
Indicative content
Business ethics and its institutionalization into business practice. Business ethics and managerial ethics. Professional ethics. Marketing ethics. Advertising and ethics. Children's advertising and ethics. Regulation and self-regulation of advertising.
Support literature
1. Hanuláková, E. 1997. Podnikateľská etika. Prístup, perspektíva, výzva. Bratislava : Eurounion.
2. Hanuláková, E. 2002. Reklama a etika. Bratislava: Eurounion.
3. Hanuláková, E. 1996. Etika v marketingu. Bratislava: Eurounion.
4. Bláha, J., Dytrt, Z. 2003. Manažerská etika. Praha : Management Press.
5. Bowie, E. N., Duska, R. F. 1990. Business Ethics. 2nd. ed. Englewood Cliffs : Prentice-Hall.
6. Ferrel, O. C., Fraedrich, J. 2012. Business Ethics: Ethical Decision Making & Cases. 9th ed. Cengage Learning.
7. Schminke, M.2015. Managerial Ethics. New York: Routledge.
Syllabus
1. Basic principles of business ethics. The relationship between ethics, law and etiquette. The place and importance of ethics in economic theory and practice. Sustainability and corporate social responsibility. 2. Historical aspect of business ethics. Ethical aspects of business activities and strategies. 3. Tools of institutionalization of ethics into the business process. Code of ethics. Ethical program. Ethical audit. 4. Managerial ethics. Concept, essence, meaning. The relationship between business and managerial ethics. Managerial ethics as individual ethics, group ethics and institutionalized ethics. 5. Managerial ethics and professional ethics. Managerial ethics and corporate culture. 6. Marketing ethics and its importance for business. Integration of ethics and marketing. Bases of ethical decision making in marketing. 7. Ethics in marketing management. Ethics as part of marketing strategies. 8. Ethical aspects of the marketing mix. Ethical aspects of the product. Ethical aspects of price. Ethical aspects of distribution. 9. Ethical aspects of marketing communication. Ethical aspects of sales promotion. Ethical aspects of personal selling. Ethical aspects of public relations. Ethical aspects of marketing on social networks. 10. Ethical aspects of advertising. Discussion of advertising ethics. Selected practices from the point of view of ethics in advertising. 11. Children's advertising and its ethical aspects. 12. Advertising regulation. Self-regulation of advertising. Regulation of children's advertising. 13. Ethics in the global marketing environment.
Requirements to complete the course
20% continuous semester assessment
80% written exam
Language whose command is required to complete the course
Slovak
Date of approval: 26.01.2024
Date of the latest change: 17.10.2021