Business Italian for Advanced Students III.

Teachers

Included in study programs

Teaching results

Language knowledge: mastering the basic principles of professional language.
Language skills: the student is able to use receptive and productive language skills at the required level. He/she understands longer speeches, conversations, a longer professional text with a complex structure. The student can adequately comment on general and professional topics and clearly formulate ideas and attitudes. In written communication he/she can create clear, well-arranged and detailed texts on complex topics, demonstrating mastery of compositional techniques, conjunctions and means of cohesion.
Language competencies: flexible, fluent and effective use of acquired language skills which are necessary for student’s successful application in practice and for social, academic or professional purposes.

Indicative content

1. Finance
2. Accounting and Financial Statements
3. Advertising
4. Customer
5. Crisis management
6. Case study

Support literature

Cherubini N.: Convergenze: Iperlibro di italiano per affari. Roma: Bonacci Editore, 2012, 347p. ISBN 978-88-7573-438-1
Pelizza G. – Mezzadri M.: L’italiano in azienda. Perugia: Guerra Edizioni, 2002, 207p, ISBN
978-88-7715-605-1
Complementary articles from the current Italian press and the Internet.

Syllabus

Week 1 Finance (financial terminology) Week 2 Raising funds Week 3 Lobbing Week 4 Profit and Loss Account Week 5 Cash flow Statement Week 6 Advertising tools Week 7 Advertising creation Week 8 Impact of advertising on the consumer Week 9 Costumer Service Week 10 Complaints handling Week 11 Role of crisis management Week 12 Company in crisis Week 13 Case study

Requirements to complete the course

Activity at seminars – 20 %
Homework assignments – 10 %
Results of the final exam – 70 %

Student workload

78h:
26 h participation at seminars
26 h preparation for seminars
26 h preparation for exam

Language whose command is required to complete the course

Italian

Date of approval: 14.02.2023

Date of the latest change: 11.01.2022