prof. Ing. Viera Kubičková, PhD.
Faculty: Faculty of Commerce
Department: Department of Tourism
Position: Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Macroeconomic Regulation, 1992, University of Economics in Bratislava
Third degree of higher education
Study field and programme: Branch and Sector Economy; Economics of Trade and Industry, 2005, University of Economics in Bratislava
Associate professor
Study field and programme: Trade and Marketing, 2012, University of Economics in Bratislava
Professor
Study field and programme: Trade and Marketing, 2021, University of Economics in Bratislava
Current and previous employment
Manager
Predajne AK Trnava
1992-1995
Assistant Professor
Faculty of Commerce, University of Economics in Bratislava
1995-2011
Vice-dean for science and doctoral studies
Faculty of Commerce, University of Economics in Bratislava
2011-2019
Associate Professor
Faculty of Commerce, University of Economics in Bratislava
2012-2022
Professor
Faculty of Commerce, University of Economics in Bratislava
2022
Development of pedagogical, professional, language, digital and other skills
English language courses, B2, Business English
British Council Slovakia, The English Club
1999
Teacher skills education
Department of Pedagogy, Faculty of Economics, University of Economics in Bratislava
1998
Organizations´policy influence. Social dialogue and negotiation.
International Training centre Prague
2011
/How to publish in international journals
University of Poitiers
2011
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 18
Diploma (second degree): 73
Dissertation (third degree): 3
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 28
Number of citations registered in the Web of Science or Scopus databases: 81
Number of invited lectures at the international, national level: 3
The most significant research/artistic/other outputs
Measuring Societal Value of Tourism: A New Approach / Iveta Fodranová, Viera Kubičková, Anna Michálková. In: Tourism : An International Interdisciplinary Journal. - Zagreb : Institute for Tourism. - ISSN 1849-1545. - Vol. 63, no. 4 (2015), pp. 423-434. (2015: 0.274 - SJR). [FODRANOVÁ, Iveta [34 %] - KUBIČKOVÁ, Viera [33 %] - MICHÁLKOVÁ, Anna [33 %]].
Relationships between Innovations and Productivity in the Services in the Slovak Economy / Viera Kubičková, Dana Benešová, Daniela Breveníková. - VEGA 1/0205/14. In: Journal of Technology Management & Innovation [elektronický zdroj]. - Santiago : Universidad Alberto Hurtado. - ISSN 0718-2724. - Vol. 11, no. 2 (2016), p. 46-55 online. (2016: 0.259 - SJR). [KUBIČKOVÁ, Viera [40 %] - BENEŠOVÁ, Dana [40 %] - BREVENÍKOVÁ, Daniela [20 %]].
Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic / Dana Benešová, Viera Kubičková, Anna Michálková, Monika Krošláková. - KEGA 027EU-4/2016. In: Entrepreneurship and Sustainability Issues [elektronický zdroj] : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. - ISSN 2345-0282. - Vol. 5, no. 3 (2018), pp. 652-466 online. (2018: 1.244 - SJR). [BENEŠOVÁ, Dana [25 %] - KUBIČKOVÁ, Viera [25 %] - MICHÁLKOVÁ, Anna [25 %] KROŠLÁKOVÁ, Monika [25 %]].
Gazelles in Services: What Are the Specifics of Existence Slovakia? / Viera Kubičková, Monika Krošláková, Anna Michálková, Dana Benešová. - VEGA 1/0543/18. In: Management & Marketing [elektronický zdroj] : The official journal of the Society for Business Excellence. - București : Editura Economică. - ISSN 2069-8887. - Vol. 13, no. 2 (2018), pp. 929-945 online. (2018: 0.203 - SJR). [KUBIČKOVÁ, Viera [25 %] - KROŠLÁKOVÁ, Monika [25 %] - MICHÁLKOVÁ, Anna [25 %] - BENEŠOVÁ, Dana [25 %]].
The Innovation in Services and Service Economy [elektronický zdroj] / Viera Kubičková, Dana Benešová ; Reviewers: Erik Šoltés, Cosmin Tileagă. - 1st Edition. - Praha : Wolters Kluwer ČR, 2022. - 87 s. [6 AH] [6 AH]. - KEGA 007EU 4/2020. - ISBN 978-80-7676-379-1. [KUBIČKOVÁ, Viera [50 %, 3 AH] - BENEŠOVÁ, Dana [50 %, 3 AH] - ŠOLTÉS, Erik (rec.) - TILEAGĂ, Cosmin (rec.)]
The most significant research/artistic/other outputs over the last six years
The Economic Consequences of Inflation on the Dynamics of Business Environment in Central Europe / Viera Kubičková, Monika Naďová Krošláková, Adrián Čakanišin, Mária Halenárová. - VEGA 1/0271/23. In: Journal of Infrastructure, Policy and Development. - El Monte : EnPress Publisher. - ISSN 2572-7923. - Vol. 8, no. 15 (2024), pp. 1-17. [KUBIČKOVÁ, Viera [25 %] - NAĎOVÁ KROŠLÁKOVÁ, Monika [25 %] - ČAKANIŠIN, Adrián [25 %] HALENÁROVÁ, Mária [25 %]]
Management of Ecological Innovations in Urban Hotels / Viera Kubičková, Dana Benešová. - VEGA 1/0271/23. In: Revista de Gestão Social e Ambiental [elektronický zdroj]. - Rio de Janeiro : Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao. - ISSN 1981-982X. - Vol. 17, no. 8 (2023), pp. 1-12. (2023: 0.197 - SJR). [KUBIČKOVÁ, Viera [50 %] - BENEŠOVÁ, Dana [50 %]]
The Influence of Motivators on Responsible Consumption in Tourism / Viera Kubičková, Ľubomíra Kubíková, Branislav Dudić, Jelena Premović. - VEGA 1/0271/23. In: Journal of the Geographical Institute Jovan Cvijic SASA. Belgrade : Geographical Institute Jovan Cvijić of the Serbian Academy of Sciences and Arts. - ISSN 0350-7599. - Vol. 74, no. 1 (2024), pp. 93-107. [KUBIČKOVÁ, Viera [50 %] - KUBÍKOVÁ, Ľubomíra [35 %] - DUDIĆ, Branislav [10 %] PREMOVIĆ, Jelena [5 %]]
Innovations and Tourism Regions: Are Innovations Perceived as a Problem in Regional Development in European Tourism? / Viera Kubičková, Viera Labudová, Dana Benešová, Ladislav Mura. - VEGA 1/0271/23. In: Marketing and Management of Innovations. - Sumy : Sumy State University. - ISSN 2218-4511. - Vol. 14, no. 3 (2023), pp. 188-201. (2023: 1.2 - IF, Q4 - JCR Best Q). [KUBIČKOVÁ, Viera [40 %] - LABUDOVÁ, Viera [20 %] - BENEŠOVÁ, Dana [20 %] - MURA, Ladislav [20 %]]
The Innovation in Services and Service Economy [elektronický zdroj] / Viera Kubičková, Dana Benešová ; Reviewers: Erik Šoltés, Cosmin Tileagă. - 1st Edition. - Praha : Wolters Kluwer ČR, 2022. - 87 s. [6 AH] [6 AH]. - KEGA 007EU 4/2020. - ISBN 978-80-7676-379-1. [KUBIČKOVÁ, Viera [50 %, 3 AH] - BENEŠOVÁ, Dana [50 %, 3 AH] - ŠOLTÉS, Erik (rec.) - TILEAGĂ, Cosmin (rec.)]
The most significant citations corresponding to the research/artistic/other outputs
Analysis focused on the identification and innovation potential of subcontracting chains. HP 7/2019-2060-4210. The project focused on the identification and innovation potential of subcontracting chains for the automotive industry in Slovakia, included an analysis of primary research focused on the application of innovations in the automotive industry in the Slovak Republic.Type of participation: co-researcher.
VEGA 1/0271/23 "Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilization crises", Ministry of Education, Science and Culture of the Slovak Republic. The project addresses the assessment of the innovative potential of spa enterprises as an effective prerequisite for sustainable renewal. Type of participation: project leader.
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students. Type of participation: co-researcher.
Tourism concept in Trenčín region. Destination Management Organization Trenčín region 2019-2020. The project focused on the analysis of the current state of the initial situation of tourism development in the destination and on the design of relevant areas of tourism development in the region - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Concept of Tourism Development in Štúrovo. HP 6428/11919/2020. The project was focused on the design of relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Analysis focused on the identification and innovation potential of subcontracting chains. HP 7/2019-2060-4210. The project focused on the identification and innovation potential of subcontracting chains for the automotive industry in Slovakia, included an analysis of primary research focused on the application of innovations in the automotive industry in the Slovak Republic.Type of participation: co-researcher.
VEGA 1/0271/23 "Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilization crises", Ministry of Education, Science and Culture of the Slovak Republic. The project addresses the assessment of the innovative potential of spa enterprises as an effective prerequisite for sustainable renewal. Type of participation: project leader.
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. The aim of the project will be to modernize the teaching methods of the „Service and Innovation in Tourism“ subjects by using an interactive and interdisciplinary approach to better understand the learning texts and relational contexts from issues „economy of services“ by students. Type of participation: co-researcher.
Tourism concept in Trenčín region. Destination Management Organization Trenčín region 2019-2020. The project focused on the analysis of the current state of the initial situation of tourism development in the destination and on the design of relevant areas of tourism development in the region - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Concept of Tourism Development in Štúrovo. HP 6428/11919/2020. The project was focused on the design of relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management. Position: project leader.
Overview of organizational experience related to higher education and research/artistic/other activities
Vice-dean for science and doctoral studies
Faculty of Commerce, University of Economics in Bratislava
2011-2019
Member of the Scientific Council
University of Economics in Bratislava
2011-2019
Member of the Scientific Council
Faculty of Commerce, University of Economics in Bratislava
2011-2022
Member of the Editorial Board
Scientific Journal Central European Business Review (CEBR), Faculty of Business Administration VSE in Prague
2019-2022
Member of the Study Field Committee Trade and Marketing
2.1 Trade and Marketing, Study program Marketing and Trade Management, Field of study Economics and Management
2014-2022
head of the program board
program board of the study program Business in Tourism and Services
2022-2025
head of the program board
program board of the study program Tourism Management
2022-2025
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
VSE Prague, W. Churchilla 1938/4 130 67 Praha3, Czech Republic
14.2.-17.2. 2014,
prof. Ivan Nový, CSc.
UNIVERSITÀ DI BOLOGNA - ALMA MATER STUDIORUM, Via Zamboli 33, 401 26 Bologna, Italy
14.11.-16.11.2016,
ERASMUS+, prof. Emanuele Bajo
UNIVERSIDADE LUSÓFONA DE HUMANIDADES E TECNOLOGIAS, Campo Grande, 376 1749-024, Lisboa, Portugal
09.6.-15.6.02019,
ERASMUS+, Mafalda Patuleia, Head of the Tourism Department
UNIVERSITA DEGLI STUDI DI SASSARI, Department of Economics and Business, Via Muroni 25, 07100 Sassari - Italy, Italy
11. 09. - 18. 09. 2022,
Erasmus+, Prof. Lucia Giovanelli, Cidalia Romão,, coordinator, International Relations and Student Mobility, Department of Economics and Business
Vysoká škola finanční a správní, a.s., Czech Republic, Prague, Estonská 500, 101 00 Prague 10
12.12. - 16. 12. 2022,
Ing. Eva Kostikov, PhD., education, science workshop
Universidad de Granada, Campus de Cartuja 18071 Granada
03.09 - 09. 09. 2023,
ERASMUS
Bohemia Dokument Logistik, s.r.o.,, Poděbradská 601, 250 90 Jirny
08. 01. 2024 – 17. 01. 2024,
ERASMUS
Department of Tourism and Leisure Activities Silesian University in Opava School of Business Administration in Karvina, Univerzitní nám. 1934/3, 733 40 Karviná
13.03.2024 - 17.03.2024,
Assoc.Prof. Ing. Pavlína Pellešová, Ph.D
University of Madeira, Escola Superior de Tecnologias e Gestão, Campus Universitário da Penteada 9020 105 Funchal, Portugalsko, Madeira
03.09.2024 - 10.09.2024,
assoc.prof. Rossana Andreia Neves dos Santos, Erasmus+