doc. Ing. Monika Matušovičová, PhD.
Faculty: Faculty of Commerce
Department: Department of Marketing
Position: Associate Professor
Current and previous employment
Associate Professor
University of Economics in Bratislava
2016 - present
Assistant Professor
University of Economics in Bratislava
1996 - 2015
Assistant Director
UNIFON, spol. s r.o. Bratislava
1992 - 1996
Commercial Analyst
CONTIX, a.s. Bratislava
1991 - 1992
Commercial Analyst
PRIOR, š.p. Partizánske
1989 - 1991
Development of pedagogical, professional, language, digital and other skills
pedagogic minimum
University of Economics in Bratislava
1997
Number of defended theses
Bakalárske (prvý stupeň): 33
Diplomové (druhý stupeň): 78
Dizertačné (tretí stupeň): 2
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 4
Number of citations registered in the Web of Science or Scopus databases: 7
The most significant research/artistic/other outputs
Matušovič, M., Matušovičová, M. (2010). The impact of the financial crisis on the future of the collective investment industry in the Slovak Republic. In Economic journal: journal for economic theory and economic policy, social and economic forecasting, vol. 58, no. 8, p. 769-782.
Matušovičová, M., Matušovič, D. (2019). Recovery of the European Asset Management Ten Years After the Financial Crisis. In Ekonomski pregled, vol. 70, no. 5, pp. 782-801.
Matušovičová, M. (2016). Marketing oriented on seniors. Bratislava: EKONÓM Publishing House.
ČIHOVSKÁ, V. et al. (2010). Marketing environment of the single European market. Bratislava: EKONÓM Publishing House.
Matušovičová, M. (2014). Marketing oriented on the seniors. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice: scientific articles from the international conference: 3. 4. 2014, Prague, Czech Republic, pp. 73-78.
The most significant research/artistic/other outputs over the last six years
Matušovičová, M., Matušovič, D. (2019). Recovery of the European Asset Management Ten Years After the Financial Crisis. In Ekonomski pregled, vol. 70, no. 5, pp. 782-801.
Matušovičová, M., Matušovičová, S. (2022). Identification of Current Financial Bubbles on the Global Real Estate Markets.
In: INPROFORUM 2022: Proceedings of the 16th International Scientific Conference, November 3 - 4, 2022, České Budějovice: University of South Bohemia in České Budějovice, Faculty of Economics, pp. 274-280.
Matušovičová, M. (2019). Segmentation of the 50+ generation. In Acta Sting: peer-reviewed scientific journal, Brno 2019, no. 1, p. 66-79.
Matušovičová, M. (2017). Current approaches of the segmentation in the market of seniors. - Registered: Web of Science. In Knowledge for market use 2017: people in economics - decisions, behavior and normative models. Olomouc: Palacký University, pp. 371-376.
Matušovičová, M., Kuchta. M., Stanková, M. (2022). The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior. In: Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. - Zagreb : University of Zagreb. - ISSN 1849-1383. - Vol. 34, no. 1 (2022), pp. 79-92 online.
The most significant citations corresponding to the research/artistic/other outputs
co-operating researcher of the VEGA project no. 1/0380/17 Economic efficiency of electromobility in logistics, leading researcher: prof. Ing. Ferdinad Daňo, PhD.
co-operating researcher of the VEGA project no. 1/0587/19 Possibilities and perspectives of the use of marketing in the transition period to the circular economy in the Slovak Republic as a new business model, leading researcher: doc. Ing. Milan Oresky, PhD.
co-operating researcher of the VEGA project no. 1/0046/20 Consumer attitude in relation to electromobility on the car market in the Slovak Republic, leading researcher: prof. Ing. Ferdinad Daňo, PhD.
co-operating researcher of the VEGA project no. 1/0354/22 Consumer Neuroscience - an innovative approach to the optimization of sustainable business and marketing performance based on modern intelligent systems, leading researcher: prof. Ing. Eva Hanuláková, PhD.
Participation in conducting (leading) the most important research projects or art projects over the last six years
co-operating researcher of the VEGA project no. 1/0380/17 Economic efficiency of electromobility in logistics, leading researcher: prof. Ing. Ferdinad Daňo, PhD.
co-operating researcher of the VEGA project no. 1/0587/19 Possibilities and perspectives of the use of marketing in the transition period to the circular economy in the Slovak Republic as a new business model, leading researcher: doc. Ing. Milan Oresky, PhD.
co-operating researcher of the VEGA project no. 1/0046/20 Consumer attitude in relation to electromobility on the car market in the Slovak Republic, leading researcher: prof. Ing. Ferdinad Daňo, PhD.
co-operating researcher of the VEGA project no. 1/0354/22 Consumer Neuroscience - an innovative approach to the optimization of sustainable business and marketing performance based on modern intelligent systems, leading researcher: prof. Ing. Eva Hanuláková, PhD.