Ing. Katarína Grančičová, PhD.

Faculty: Faculty of Business Management

Department: Department of Business Economy

Position: Assistant Professor

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Current and previous employment

Assistent
Faculty of Business Management UE in Bratislava
1990-2005

Assistent Professor
Theatre Faculty of the Bratislava Academy of Performing Arts
2005-2016

Assistent Professor
Faculty of Business Management UE in Bratislava
2005-...

Number of defended theses

Bakalárske (prvý stupeň): 56

Diplomové (druhý stupeň): 50

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 11

Number of citations registered in the Web of Science or Scopus databases: 43

Number of invited lectures at the international, national level: 3

The most significant research/artistic/other outputs

MAJTÁN, Štefan - DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - MAJDÚCHOVÁ, Helena - NEUMANNOVÁ, Anna - RYBÁROVÁ, Daniela - SERINA, Pavol - TÓTH, Miroslav. Podnikové hospodárstvo. 2. vyd. Bratislava : Sprint vfra, 2007. 347 s. Nová ekonómia. ISBN 978-80-89085-79-8. GRANČIČOVÁ, Katarína. Marketing malé firmy - příklady z praxe a doporučení pro podnikatele. In Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. - Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5, s. 224-241 [2,1 AH]. GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Tradičné nástroje verzus nové formy a trendy v marketingovej komunikácii podnikov na Slovensku. In Trendy v podnikání : vědecký časopis Fakulty ekonomické Západočeské univerzity v Plzni. - Plzeň : Fakulta ekonomická Západočeské univerzity v Plzni, 2015. ISSN 1805-0603, 2015, č. 1, s. 3-12 online. MAJTÁN, Štefan - GRANČIČOVÁ, Katarína. View of the reality of marketing management in small and medium-sized businesses in Slovakia. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2007. ISSN 0323-262X, 2007, roč. 36, č. 1, s. 7-21. DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Marketing performance assessment in businesses in Slovakia. - Registrovaný: Web of Science. In ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic. - Brno : Masaryk University, 2017. ISBN 978-80-210-8714-9, pp. 56-64 online.

The most significant research/artistic/other outputs over the last six years

DEÁKOVÁ, Stanislava - GRANČIČOVÁ, Katarína - KISSOVÁ, Jana. Fundamental Topics of Human Capital Stabilization : Scientific Monograph. Reviewers: Zdeněk Mikoláš, Marcela Kožená. 1st Edition. Ljubljana : Verlag Dashöfer, 2020. 168 s. [10,9 AH]. ISBN 978-961-6869-66-9. HOJDIK, Vladimír - HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Reputácia nielen v kontexte eko-inovácií: možnosti merania a hodnotenia reputácie a online reputácie : vedecká monografia. Recenzenti: Daniela Rybárová, Štefan Majtán. 1. vydanie. České Budějovice : Vysoká škola evropských a regionálních studií, 2020. 159 s. [11,74 AH]. ISBN 978-80-7556-078-0. MAJDÚCHOVÁ, Helena - MAJTÁN, Štefan - RYBÁROVÁ, Daniela - DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - KINTLER, Jakub - KRIŽAN, Martin. Podnikové hospodárstvo. Recenzenti: Milan Rajňák, Elena Šúbertová. 1. vydanie. Bratislava : Wolters Kluwer, 2018. 422 s., [26,94 AH]. Ekonómia. ISBN 978-80-8168-806-5. GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Tradičné nástroje verzus nové formy a trendy v marketingovej komunikácii podnikov na Slovensku. In Trendy v podnikání : vědecký časopis Fakulty ekonomické Západočeské univerzity v Plzni. - Plzeň : Fakulta ekonomická Západočeské univerzity v Plzni, 2015. ISSN 1805-0603, 2015, č. 1, s. 3-12 online. DUBCOVÁ, Gabriela - GAJDOVÁ, Denisa - GRANČIČOVÁ, Katarína. Evaluation of the functioning system of the social and solidarity economy in Slovakia. - Registrovaný: Web of Science. In International conference on new challenges in management and organization: organization and leadership. Procedia Social and Behavioral Sciences : the 3rd International conference on new challenges in management and organization: organization and leadership, 2 May 2016, Dubai, UAE. - [s.l.] : Elsevier, 2016. ISSN 1877-0428, 2016, vol. 230, pp. 254–263 online.

The most significant citations corresponding to the research/artistic/other outputs

VEGA 1/0546/15: Modern Marketing Approaches and possibilitties of measuring their marketing performance (projekt coordinator)

APVV-15-0511: Research on the issue of online reputation management (ORM) of entities operating in the automotive industry (project investigator)

VEGA 1/0569/18: Stabilization of Human Capital in Slovak Enterprises as an Immanent Determinant of their Success, Competitiveness and Sustainable Development. (project investigator)

VEGA 1/0646/20: Diffusion and consequences of green innovations in imperfect competition markets (project investigator)

KEGA 002EU-4/2019: Integrating and Systematizing the Results of Scientific Research Activities in the Field of Consumer protection, with a Primary Focus on Food Security, In Order to Model Adequate Consumer Behaviour (project investigator)

Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0546/15: Modern Marketing Approaches and possibilitties of measuring their marketing performance (projekt coordinator)

APVV-15-0511: Research on the issue of online reputation management (ORM) of entities operating in the automotive industry (project investigator)

VEGA 1/0569/18: Stabilization of Human Capital in Slovak Enterprises as an Immanent Determinant of their Success, Competitiveness and Sustainable Development. (project investigator)

VEGA 1/0646/20: Diffusion and consequences of green innovations in imperfect competition markets (project investigator)

KEGA 002EU-4/2019: Integrating and Systematizing the Results of Scientific Research Activities in the Field of Consumer protection, with a Primary Focus on Food Security, In Order to Model Adequate Consumer Behaviour (project investigator)

Overview of organizational experience related to higher education and research/artistic/other activities

Vice-Dean for Development and Social Affairs
Faculty of Business Management UE in Bratislava
2007- lasts

Member of the Scientific Committee
Faculty of Business Management UE in Bratislava
2007- lasts

Execitive Editor of the Scientific Journal Economics and Management
Faculty of Business Management UE in Bratislava
2016- lasts

Member of the Academic Senate
Faculty of Business Management UE in Bratislava
2003-2007

Member of the Quality Committee
University of Economics in Bratislava
2009-2020

Teaching