Retail Management

Teaching results

The aim of the course is to prepare students for changes in development trends in retail, which respond in a fundamental way to new phenomena in the economy, gradual globalization, and changes in business structures. In addition to theoretical knowledge, attention is also focused on specific practical examples and their use in the practice of a business firm.
Knowledge:
Students acquire the ability to understand the changing strategies of management of business firms, they can apply knowledge of management of business firm, human resources, and ethical principles of business conduct in practice.
Competence:
From the acquired theoretical knowledge, students can systematize their knowledge in the field of retail management in relation to current trends and requirements of business practice, as well as critically analyze and evaluate individual elements of management of business firm. The competencies acquired in the teaching process make it possible to creatively assess the basic context in the management of retail activities of business entities and make decisions based on their knowledge. The goal is to achieve a high degree of independence and foresight in a known and unknown environment. Work proactively and responsibly as part of a work team. Application of innovative and creative thinking supported by professional presentation of the results of one's own study or practice.
Skill:
Students can integrate individual specific attributes of retail management into a comprehensive whole and apply the acquired knowledge in solving practical tasks. They develop the ability to systematically search, analyze and process the necessary information for processing the semester assignment. At the same time, during the processing of the semester assignment, they also develop the soft skills, such as teamwork and communication skills. The case study platform motivates the student to further self-education in order to gain an advantage. Requirement of securing computer rooms for seminars for the needs of processing assignments in class. During the seminars, a space is created for each student to justify the sequence of steps implemented by him, the correctness of understanding and problem solving is verified, while other students are also involved in the discussion. The course of the lesson is managed by the teacher, who responds to a possible critical response of other students and directs the factual controversy of the discussed problem. For student activity, factual comments and observations, the teacher awards points, which are included in the evaluation of the subject. It supports the interest and activity of the listeners. During seminars and exams, the student develops his communication skills and ability to think critically in collective analyzes as well as in the defense of his analyzes and topics.