Event Marketing

Teaching results

The aim of the course is to effectively master the principles of Event Marketing, to be able to apply the tools of Event Marketing in a particular company while respecting the specifics of the event. The priority is to connect experience and emotion in relation to business goals of the company. The student will gain the ability to apply theoretical knowledge in specific situations.
Knowledge:
Get to know event marketing, its tools, with the possibility of their application with respect to the specifics of individual event events. Know and be able to plan event marketing activities according to the specifics of sub-segments of the market. To be able to plan event events in connection with and in synergy with the marketing activities of individual entities as a whole.

Competence:
Competence to effectively manage the implementation of event marketing as an element of integrated communication and marketing policy of companies and other types of organizations. Competence to be able to plan and manage event marketing activities in the online environment and with respect for current trends.

Skill:
Managerial skill in the creation and implementation of a suitable event in accordance with other tools of marketing communication and business goals. Support for the development of students' teamwork and the ability to plan event marketing activities depending on the type of business entity and the planned event. Development of presentation skills in sharing the results of solving case studies and team seminar work.