Professional Communication in Foreign Language

Teachers

Included in study programs

Teaching results

The aim of the course is to strengthen their conversational skills and professional terminology in a foreign language in the field of marketing, retail and foreign trade through active communication with students.

Knowledge: Active acquisition of professional terminology used in the field of corporate business and marketing in a foreign language. To be able to conduct a professional dialogue with representatives of business practice in a foreign language. Deepening and consolidation of acquired knowledge and their active use in business practice.

Competence: Ability to conduct business negotiations in a foreign language using active knowledge of terminology. Competence to actively use professional vocabulary in a foreign language. Ability to actively present the results of semester work in a logical structure.

Skill: Knowledge and deepening of communication knowledge in the field. Ability to conduct a professional dialogue with representatives of business practice in a foreign language. Ability to communicate with potential foreign working partners or employers.

Indicative content

Consultations:
Professional communication solving case studies during seminars with the active participation of students, either individually or as part of teamwork on the following topics:
Marketing,
Marketing mix,
Market segmentation,
Consumer behavior,
Advertising,
Sales promotion,
Communication strategies,
Foreign trade,
Payment system
Logistics.
Preparation for presentation of students' projects on selected topics.
Preparation for presentation of students' projects on selected topics.
Preparation for presentation of students' projects on selected topics.

Self-study:
Marketing,
Marketing mix,
Market segmentation,
Consumer behavior,
Advertising,
Sales promotion,
Communication strategies,
Foreign trade,
Payment system
Logistics.

Syllabus

Consultations: Professional communication solving case studies during seminars with the active participation of students, either individually or as part of teamwork on the following topics: Marketing, Marketing mix, Market segmentation, Consumer behavior, Advertising, Sales promotion, Communication strategies, Foreign trade, Payment system Logistics. Preparation for presentation of students' projects on selected topics. Preparation for presentation of students' projects on selected topics. Preparation for presentation of students' projects on selected topics. Self-study: Marketing, Marketing mix, Market segmentation, Consumer behavior, Advertising, Sales promotion, Communication strategies, Foreign trade, Payment system Logistics.

Requirements to complete the course

Project, active participation in consultations
active participation in consultations: 40%
presentation of the project: 60%
Evaluation: total for semester 100%
Total: – min. 51% for the sufficient evaluation and from the written exam min. 51% as well.

Student workload

Participation in consultations - 10 hours
Self – study - 16 hours
Preparation for exam – 52 hours

Language whose command is required to complete the course

Slovak

Date of approval: 17.02.2023

Date of the latest change: 02.07.2022