Digital Economy

Teaching results

Learning outcomes:
The aim of the course is to introduce students to the main features of the "digital economy", as well as with several issues related to it. The central questions across the various themes is whether business practices and contracts in the "digital economy" may deviate from efficient behavior and whether they can be beneficial or detrimental to society. Case studies that are specific to digital markets will be also analyzed. First, students will study the economic characteristics of the platforms and two-way markets that often emerge in the digital industries. Second, the course will cover the applications of the information economy to various digital sectors. In particular, students will learned the theory of auctions, as auctions are commonly used to sell advertising services and e-commerce. Third, the course will cover economic innovation, security, privacy and GDPR, which are an essential part of the "digital economy".
Knowledge:
• Knowledge of the digital economy
• Knowledge of B2B and B2C platforms
• Knowledge of trust building mechanisms and building reputation in electronic markets
• Knowledge of the basic tools of dataminig and extraction of information from data
• Knowledge of security, privacy and GDPR in the digital environment.

Competences:
• Orientation in different types of electronic markets
• Operating in the environment of B2B and B2C trading platforms
• Evaluate business data using database and basic data mining tools.
• Evaluate the trustworthiness of business partners and building trustworthiness in electronic markets
• Introduce digital innovation in enterprises
• Management of Business Intelligence systems in the company
Skills:
• Buying and selling on electronic markets using B2B and B2C platforms,
• Adjusting the settings in the functionalities of market platforms
• Creation and parameterization of electronic product lists and electronic catalogues
• Reporting, control and management of Business Intelligence systems
• Creating a strategy for building reputation in electronic markets.