Business Planning
- Credits: 4
- Ending: Examination
- Range: 2P + 2C
- Semester: summer
- Year: 3
- Faculty of Business Economics with seat in Košice
Teachers
Included in study programs
Teaching results
The aim of the course is to provide students with knowledge of planning issues, as well as its importance for the future of companies. The course is to acquaint students with the system of business planning and in the form of solving case studies and model situations, to involve them in the practice of business planning life. At the theoretical level, the student will gain knowledge that will allow him to understand planning, its components and tools. At the practical level, the student will learn to use these tools.
Knowledge:
• basic planning methods and techniques
• understand the principles of formulating different types of plans in the company
• understand planning issues
Skills:
• be familiar with the company's planning system
• interpret the results of analyzes and prepare documents for planning
• apply planning methods in creating both strategic and other types of plans
Competences:
• collect and evaluate data related to the analysis of the company's environment
• perform strategic analysis
• compare planning systems
• create and implement selected plans in the company
Indicative content
Lectures:
1. Nature and content of planning.
2. DuPont analysis.
3. Setting business goals.
4. Business plan.
5. Strategic planning.
6. Potential to improve key process activities.
7. Marketing planning.
8. Planning of production and production capacities.
9. Modern concepts of production planning.
10. Personnel planning.
11. Investment planning – part 1.
12. Investment planning – part 2.
13. LEAN CANVAS.
Seminars:
1. Planning of global company indicators.
2. Creating a comprehensive business plan.
3. Business growth management I. - sustainable business growth.
4. Business growth management II - balanced business growth. Business growth management III - business growth without the right to external capital.
5. Marketing planning: Brawn's exponential alignment, seasonal models, modified regression.
6. Marketing planning: marketing mix method, pricing methods.
7. Personnel planning.
8. Planning the purchase of materials and supplies, production and production capacities.
9. Investment planning.
10. Presentation of semester assignments.
11. Presentation of semester assignments.
12. Case study – LEAN CANVAS.
13. Continuous test. Summary of the ongoing evaluation.
Support literature
Elementary literature:
1. FUJII, T., 2019: Designing and Adapting Tasks in Lesson Planning: A Critical Process of Lesson Study. Spinger 2019. DOI 10.1007/978-3-030-04031-4_33
2. CABRIC, M. 2015: Corporate Security Management, 1st Edition. ISBN: 9780128029343. Imprint: Butterworth-Heinemann 2015
3. MIHALČOVÁ, B., PRUŽINSKÝ, M., HVASTOVÁ, J., ZACH,R., 2011.: Podnikové plánovanie. Košice: Technická univerzita v Košiciach. 229s.
4. SZARYSZOVÁ, Petra - ŠTOFOVÁ, Lenka. 2017. Podnikové plánovanie: (cvičebnica) [elektronický zdroj]. 1. vyd. Bratislava: Vydavateľstvo EKONÓM, 2017. online [241 s., 10,26 AH]. ISBN 978-80-225-4382-8.
5. COOPER, M., NGUYEN, Q., T.,K ., 2020. "Multinational enterprises and corporate tax planning: A review of literature and suggestions for a future research agenda," International Business Review, Elsevier, vol. 29(3). DOI: 10.1016/j.ibusrev.2020.101692
Supplementary literature:
6. EISENHARDT, K.M. & GRAEBNER M.E. (2007),“Theory building from cases: opportunities and challenges”, Academy of Management Journal, Vol.50, No 1, pp. 25–32.
7. ILORI, B. 2015: Corporate Strategy, Planning and Performance Evaluation: A Survey of Literature. Journal of Management Policies and PracticesJune2015, Vol. 3, No. 1, pp. 43-49ISSN: 2333-6048 (Print), 2333-6056 (Online)
8. DIBRELL, C. 2014: Linking the formal strategic planning process, planning flexibility, andinnovativeness to firm performance. Journal of Business Research 2014.DOI: 10.1016/j.jbusres.2013.10.011
9. GRZNÁR, M., 2004: Firemné plánovanie. Bratislava: Ekonóm, 2004. Vedecké a odborné časopisy z danej oblasti.
Syllabus
Lectures: 1. Nature and content of planning. 2. DuPont analysis. 3. Setting business goals. 4. Business plan. 5. Strategic planning. 6. Potential to improve key process activities. 7. Marketing planning. 8. Planning of production and production capacities. 9. Modern concepts of production planning. 10. Personnel planning. 11. Investment planning – part 1. 12. Investment planning – part 2. 13. LEAN CANVAS. Seminars: 1. Planning of global company indicators. 2. Creating a comprehensive business plan. 3. Business growth management I. - sustainable business growth. 4. Business growth management II - balanced business growth. Business growth management III - business growth without the right to external capital. 5. Marketing planning: Brawn's exponential alignment, seasonal models, modified regression. 6. Marketing planning: marketing mix method, pricing methods. 7. Personnel planning. 8. Planning the purchase of materials and supplies, production and production capacities. 9. Investment planning. 10. Presentation of semester assignments. 11. Presentation of semester assignments. 12. Case study – LEAN CANVAS. 13. Continuous test. Summary of the ongoing evaluation.
Requirements to complete the course
semester work, continuous tests
combined test
elaboration and presentation of semester work - 15%
semester test result - 15%
activity in seminars - 10%
final written test and oral exam - 60%
To meet the conditions of continuous assessment, it is necessary to process the semester work, which is evaluated so that 90% of the assessment for the semester work represents creativity and 10% represents technical, stylistic, grammatical and other aspects.
Student workload
• participation in lectures - 26 hours
• participation in seminars - 26 hours,
• processing of the semester assignment - 13 hours
• preparation for the semester test - 13 hours
• preparation for the exam - 26 hours
Total: 104 hours
Language whose command is required to complete the course
Slovak
Date of approval: 01.03.2023
Date of the latest change: 17.12.2022