Travel and Tourism Management (in English)

Syllabus

1. Management in tourism, basic principles. The destination as the tourist product with the added value of environment. 2. Destination life cycle Internal / external growth of the destination. Stakeholders in destinations on the market supply and demand side. 3. Destination management in tourism. Nature, functions and tasks of destination management and destination marketing organizations (tourist board). 4. Crisis management in the tourist destination. Economic, environmental, social and health risks, information and technological risks, risks related to the tourism services 5. Competences of state administration and self-government in tourism management. System of finance at national level of the Slovak Republic, regional and local self-government. 6. Public procurement of goods and services of state administration entities, self-government and institutions, which are financed from the state budget 7. State tourism policy in accordance with the governmental program of Slovak Republic. Coordination of state policy from the view of destination management. Legal system of direct and indirect support to tourism. Tourism policy of self government authorities in the framework of social and economic development plan. Grant schemes. 8. Direct and indirect financing of tourism from EU funds in programming period. 9. Strategic management of tourism in the Slovak Republic. Documents. Vision, goals, tasks, action plan. 10. Activities of a national marketing agency in the Slovak Republic. Marketing strategy. Foreign representations. International cooperation. 11. Regional and local DMOs. Legal specific position of DMOs. Mission, Activities. Sakeholers who operate in the DMOs (OOCR KOCR). 12. System of multi-source financing of KOCR and OOCR. Request and application for a subsidy from the state budget. Official requirements. 13. Project of the plan of activities and financial plan for the calendar year. Action plan.