Innovation in Tourism (in English)

Syllabus

1. Theoretical foundations of innovation in the tourism service production environment. Application of the principles of the knowledge economy in tourism. Typology of innovation in tourism. Innovation impulses in tourism. Innovation effects. Innovation and imitation. Nordic theoretical school of innovation in tourism. 2. Innovation environment of the economy. Components of the innovation environment. Evaluation systems of the innovation environment. The impact of innovations on competitiveness and performance in tourism. 3. Innovation policy and innovation systems in tourism. Principles and importance of innovation policy, innovation policy tools. Nordic innovation system in tourism. Innovation policy and innovation system of tourism in the Slovak Republic. 4. Innovation potential and its assessment in tourism. Indicators of innovation potential. Assessment of corporate potential for ensuring innovation activity, personnel competencies, competencies and responsibility, innovation costs, map of the innovation activity process, evaluation of innovation performance. 5. The process of implementing innovation in a tourism enterprise. The plan for implementing innovation in a tourism enterprise. Implementation of the innovation implementation process. Evaluation of the effectiveness of innovation implementation. Identification of effects from innovation implementation. Assessment of the effectiveness of change. 6. Measuring innovation. The issue of measuring innovation in tourism, theoretical foundations for creating metrics for innovation activities. Functional system for measuring innovation in tourism. 7. Knowledge management in tourism - a tool for strengthening knowledge transfer and innovation activities. Explicit, implicit and tacit knowledge. Use of IA tools for knowledge management. 8. Open innovation in tourism. Open innovation model, stakeholders, implementation phases, effects of open innovation. Measuring the effectiveness of the open innovation model in tourism. 9. Smart Tourism. Pillars of the "smart" approach in tourism. European capital of smart tourism. Smart tourism destination. 10. Ecological innovations in tourism. Typology of ecological innovations. Key performance indicators of ecological innovations. Index of ecological innovations in the EU and indicators of the index of ecological innovations according to the EIO. Implementation of ecological innovations in tourism businesses. 11. Financing of innovations. Possibilities and sources of financing of innovative activities in tourism enterprises, advantages and disadvantages, availability of financing. Enterprise profit, equity, bank loans, crowdfunding, mezzanine, grants, block-chain tokens and others. 12. Digital technologies in tourism. Prerequisites for the effective use of digital and ICT concepts in tourism. Reasons for the introduction of information and communication technologies in tourism. Main benefits and trends of electronic business (e-business) and trade (e-commerce) for tourism enterprises. Definition of determinants of the effective use of ICT bringing competitive advantage to tourism enterprises. 13. The impact of AI and digitalization on the creation of new business models in tourism. Electronic tourism, virtual tourism, viral marketing. The simultaneous operation of four sub-driving forces of information technology (the so-called Nexus of Forces): cloud services, mobility, social networks and big data in tourism businesses.