Law in Marketing

Teaching results

After completing the course, the student has practical legal information in the field of marketing management, marketing communication, product management, public relations, IT and trade.
Knowledge:
In a broader context, the student understands more complex legal institutes that relate to marketing and business activities in general, especially in the following areas:
- marketing management and marketing communication,
- product management,
- public relations,
- IT technologies in marketing and
- trade.
Practical Skills:
The student understands that the regulation of marketing and business activities is subject to legal regulation, both private law and public law. He/she understands the latest trends in legal regulation and knows how to follow them (European regulation). In a broader context, he/she understands the complexity of the legal regulation of selected marketing and business activities (e.g. online marketing includes aspects of licensing agreements, personal data protection, intellectual property protection, but also the regulation of infrastructure and media). He/she can write a simple contract and identify its essentials.
Competencies:
The student will gain the ability to work with applicable legislation governing marketing and business activities. The student is also able to work with databases of European legislative acts (https://eur-lex.europa.eu) and Slovak legislation (www.slov-lex.sk), can find the relevant legislation concerning the regulation of marketing and business activities and can read it with the knowledge of basic legal concepts and institutes.