International events management (in English)

Teaching results

Knowledge
By completing the course Management of International Events, students will gain an extensive
knowledge base in the field of organization of events with international scope. They will be able to
specialize in different types of events, their understanding of the economic as well as organizational
aspects. The knowledge will be verified within this subject through the project of a specific event,
so that the student is ready to apply their knowledge in practice. Knowledge of event management
in cooperation with key stakeholders who, even in partnership business relationships, require high
professionalism of the event manager. The student will gain knowledge of economic nature how to
master the basic principles of budgeting, cost and revenue calculation in commercial events with
an emphasis on determining the selling price as well as defining the break-even point.
Competences
Based on the acquired knowledge, they will be competent to participate in the organization of
international events at the managerial level. Their competencies will be demonstrated in the process
of creating the event, while they will be able to identify and establish cooperation with the necessary
stakeholders and partners, participate in economic budgeting of the event, effectively select sales
distribution channels, and design ways of marketing communication according to the event, if it´s
B2B or B2C. Working in a team will give the student the opportunity to gain the ability to work
together for mutual understanding and tolerance.
Skills
By completing the course, students will improve their skills in the field of creative thinking in
event planning, analytical approach to individual steps in processes and the ability to evaluate any
necessary corrections. They will acquire these skills directly during the simulation of the semester
project. It is a project of an international event that requires communication in English.