Entrepreneurship Case Studies
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
• Developing an entrepreneurial mindset: Teaching entrepreneurship through case studies can help students develop an entrepreneurial mindset by encouraging them to think critically and creatively about how to identify and solve problems.
• Developing business skills: Teaching entrepreneurship through case studies can help students develop key business skills, such as decision-making, problem-solving, and financial literacy.
• Understanding customer needs: Teaching entrepreneurship through case studies can help students understand customer needs and develop strategies to meet them.
• Identifying opportunities: Teaching entrepreneurship through case studies can help students identify opportunities, develop innovative solutions to address them, and develop plans to capitalize on them.
• Applying theory to practice: Teaching entrepreneurship through case studies can help students apply the theory they have learned in class to the practical situations they may encounter in the real world.
Indicative content
The course is intended to help students develop the know-how and ability to launch their own venture. The course focuses on all the key aspects of entrepreneurial success. The course is a combination of theoretical and hands-on learning. By studying entrepreneurship through case studies, students can gain a better understanding of how to start a business, manage it, and grow it over time. Additionally, case studies can help students develop their problem-solving, critical thinking, and communication skills.
Support literature
• Obchodné podnikanie - praktikum / Iveta Fodranová, Viola Šuterová ; 1. vyd. - Bratislava : Vydavateľstvo EKONÓM, 2013. - 143 s. - ISBN 978-80-225-3558-8
• Journals of Case Studies
• Business Case Journal
• IBIMA Business Review
• International Journal of Case Studies in Management
• Journal of Case Research in Business and Economics
• Journal of Case Studies
Syllabus
1. Introduction to Entrepreneurship Case Studies 2. The Role of Entrepreneurship and Characteristics of Entrepreneurs. 3. Business Models & Legal 4. The Entrepreneurial Process. 5. Business Planning and Strategy in an Entrepreneurial Environment 6. Opportunity Recognition and Evaluation 7. Conduct Competitor Analysis. 8. Business Presentation and Communication Skills 9. Elevator Pitch Presentations 10. Understand the Ethical and Legal Aspects of Entrepreneurial Effort. 11. Understand Aspects of Effective Financial Management. 12. Social Entrepreneurship & Innovation 13. Promoting Entrepreneurship in the EU
Requirements to complete the course
• 20%- group presentation
• 20% - individual presentation
• 60% - exam
Student workload
• Participation in seminars: 26 hours
• Preparation for seminars: 13 hours
• Elaboration of a semester project: 13 hours
• The preparation of the written verification of knowledge: 13 hours
• Preparation for the exam: 13 hours
Date of approval: 31.05.2023
Date of the latest change: 05.10.2023